Skip to main content

Digital Trends may earn a commission when you buy through links on our site. Why trust us?

Good news: No one wants to buy the RTX 4080 from scalpers

It’s good news for most of us today, but not for the scalpers. Normally, when Nvidia launches a new graphics card, it’s all chaos and the GPU is out of stock for a while after the initial release date. Scalpers are to blame for that, at least in part, because they buy out the GPUs and then send them back into the wild at an elevated price. This happened in the case of both the RTX 4090 and the RTX 4080.

However, the RTX 4080 doesn’t seem to be quite as popular a pick as the Nvidia flagship. Based on eBay sales data, scalpers might actually be struggling to make a profit on the new GPU, and the GPU market as a whole might have something to do with it.

Three RTX 4080 cards sitting on a pink background.
Jacob Roach / Digital Trends

Nvidia’s RTX 4080 was released just last week, and of course, both regular users and scalpers were ready to buy the GPU the moment it hit the market. However, when a new Nvidia GPU first drops, it will often have inflated prices and scarce availability for a while. This time around, the GPU is readily available at online retailers such as and .

The prices depend on the model; there are some crazy options priced at $2,400 and above, but there are also cards near MSRP that are available from regular retailers as opposed to scalpers. This seemingly lower interest in the GPU is sure to take a hit on scalpers, who often capitalize on the fact that customers want to get their new GPU right now and don’t want to wait for restocks.

Get your weekly teardown of the tech behind PC gaming
Check your inbox!

Tom’s Hardware looked into the sales numbers on eBay. The platform is a scalper’s go-to, and while these numbers won’t tell us the whole story, they still speak volumes about the kind of hype the scalpers can be counting on as far as the RTX 4080 goes.

According to the data, the RTX 4080 is not selling well at all on eBay, especially if you compare it to the RTX 4090. The flagship is outselling the RTX 4080 3.4 to 1, and only eight RTX 4080s per day are being sold in the U.S. This is the first week since the launch of the card, so we can compare that to the RTX 4090, which sold around 64 units per day during its first week.

On average, an RTX 4080 sold on eBay costs around 30% more than the recommended list price. In contrast, the RTX 4090 skyrocketed to 54% over MSRP during the first week of sales. As it stands now, scalpers are not making much of a profit on the RTX 4080.

The PNY RTX 4080 XLR8 installed in a PC.
Jacob Roach / Digital Trends

The RTX 4090 is doing better than its younger sibling. Both cards were expensive (and arguably overpriced) from the get-go, but given the pricing of the RTX 4080, the RTX 4090 can be viewed as a better deal even though it’s expensive. If anything, the launch of the RTX 4080 might be pushing more people to buy an RTX 4090, driving the sales of the flagship up instead of down.

On the other hand, perhaps people just don’t want to buy GPUs right now — that’s certainly what it seems like if you look at the latest GPU sales report prepared by Jon Peddie Research. The GPU market as a whole is seeing some big losses this quarter.

The sales of graphics cards, both integrated and discrete, dropped by 10.5% quarter-to-quarter and a massive 25.1% year-over-year. Sales of desktop GPUs dropped by 15.43%. The worst drop of all affected the shipments of notebook GPUs — with a 30% decrease, this was the most significant drop since the 2009 recession.

While this is bad news for the market at large, it’s good news for those of us who are hoping to build or buy a new PC sometime soon. With the GPU shortage long gone, we’re now looking at an abundance of cards, and previous-gen offerings are reasonably priced. As for the current generation, Nvidia’s GPUs are expensive from the start, but AMD may be able to shake things up with the upcoming RX 7900 XTX.

Editors' Recommendations

Monica J. White
Monica is a UK-based freelance writer and self-proclaimed geek. A firm believer in the "PC building is just like expensive…
These early RTX 4080 Super listings confirmed my worries about the GPU
Jeff Fisher holding the RTX 4080 Super at CES 2024.

I was worried this was going to happen. The first listings for Nvidia's upcoming RTX 4070 Ti Super and RTX 4080 Super suggest that prices for these high-end cards will be much higher than we expected.

Zotac listed about half a dozen models prematurely on Amazon. The listings have been taken down, but VideoCardz was able to capture a couple of screenshots showing the prices of the upcoming GPUs. They show a Zotac AMP Extreme RTX 4080 Super at $1,400, as well as an a Trinity Black RTX 4070 Ti Super at $900. The list prices of these GPUs is $1,000 and $800, respectively.

Read more
I’m worried about the Nvidia RTX 4080 Super
MSI RTX 4080 Suprim X installed in a PC.

I'm worried about Nvidia's upcoming RTX 4080 Super, but probably not for the reason you think. Nvidia revealed the long-rumored GPU at CES 2024, and perhaps the most shocking news around the announcement was that Nvidia was going to drop the price. Instead of releasing at the same $1,200 list price as the original RTX 4080, the RTX 4080 Super is launching at $1,000.

It's a great price, and a positive step for Nvidia, which has largely been seen as the driving force behind high GPU prices over the past year. I'm worried the price might be too good, though.

Read more
RTX 4080 Super vs. RTX 4070 Ti Super vs. RTX 4070 Super: Nvidia’s new GPUs, compared
Nvidia RTX 4080 Super, RTX 4070 Ti Super, and RTX 4070 Super over a dark background.

Nvidia's RTX 40-series refresh is officially here, serving up three of the best graphics cards we've seen in a while -- the RTX 4080 Super, RTX 4070 Ti Super, and the RTX 4070 Super. The new GPUs, while still belonging to the RTX 40-series, deliver significant changes in specs, making them an interesting choice for PC enthusiasts.

While all three of these cards are on the upper end of the spec and price spectrum, they're not all the same. How do they stack up against each other? Let's find out with a thorough comparison of Nvidia's RTX 4080 Super, RTX 4070 Ti, and RTX 4070 Super.
Pricing and availability

Read more