Twitter to Put Paid Tweets in Searches

Folks have been waiting for years to figure out how social networking service Twitter will begin to make money off the millions of people tweeting 140 characters at a time. The company has been getting by on funds from investors and on real-time search deals with big names like Microsoft, Yahoo, and Google…but now the company is taking the wraps off Promoted Tweets, paid-for tweets that will turn up in users’ search results on the basis of keywords and brands.

According to Twitter co-founder Biz Stone, the goal of Promoted Tweets is that they be useful to users and meet a “higher bar” than a regular tweet. Promoted Tweets will be clearly labeled as “promoted” rather than as a legitimate search result, but in “every other respect” they will look and behave just like regular tweets: users can reply to them, retweet them, favorite them. Only one Promoted Tweet will be displayed on a search page, and, according to Twitter, if users don’t respond to a promoted tweet by clicking it, retweeting, or otherwise interacting with it…it’ll eventually disappear from the program.

Initially, Promoted Tweets will appear at the top of some search pages on the main Twitter Web site, but Twitter is describing this implementation of Promoted Tweets as a “first phase” of rolling out Twitter-based advertising in order to get a better handle on what both Twitter users and advertisers consider useful. Eventually, Twitter plans to migrate promoted tweets into Twitter clients and other “ecosystem partners,” including integrating Promoted Tweets into regular timelines.

Initial partners for Promoted Tweets will include Best Buy, Red Bull, Sony Pictures, and Starbucks.

Promoted tweets mark Twitter’s first move to directly commercialize the service; until now, Twitter has eschewed traditional forms of online advertising, preferring to “optimize for value before profit.” Apparently Twitter now considers itself sufficiently optimized for value.

Emerging Tech

Twitter is officially a teenager now. Are we raising a monster?

On March 21, 2006, Jack Dorsey sent the first ever tweet. Thirteen years later, Twitter has fundamentally changed the way we communicate. Here are some of the myriad ways it's done that.
Mobile

Flex your thumbs (and your brain) with these fun texting games

Gaming consoles keep getting more advanced, but you can still have fun with the good old Latin alphabet. Here are our picks for the best texting games, so you can make the most fun out of that limited data plan or basic cell phone.
Movies & TV

MoviePass returns to unlimited movies plan, but with plenty of restrictions

Troubled subscription-based movie service MoviePass is making headlines on a daily basis lately, and not in a good way. Here's a timeline of events for the company once described as Netflix for movie theaters.
Social Media

New Zealand attack shows that as A.I. filters get smarter, so do violators

The shootings in Christchurch, New Zealand were livestreamed to social media, and while stats show networks are improving at removing offending videos, as the system improves, so do the violators' workarounds.
Computing

Get ready to say goodbye to some IFTTT support in Gmail by March 31

If This Then That, the popular automation service, will drop some of its support for Gmail by March 31. The decision comes as a response to security concerns and is aimed to protect user data.
Computing

Get the new Dell XPS 13 for $750 with this limited-time deal

Dell is currently running a limited time deal lasting through Thursday, March 28, where you can bring home a version of this year's new XPS 13 for around $750 with the use of a special coupon code. 
Computing

Nvidia faces attacks from AMD, Intel, and even Google. Should it be worried?

Nvidia announced an expanded array of RTX server solutions designed to leverage the power of ray-tracing at GTC 2019. The effort will help Nvidia take on Google's Stadia in game streaming with GeForce Now, and the company's investments in…
Mobile

This is the easiest way to save your iPhone data to your computer

Living in fear of losing your contacts, photos, messages, and notes on your iPhone? Fear no more -- in this guide, we'll break down exactly how to back up your iPhone to your computer using Apple's iTunes or to the cloud with iCloud.
Mobile

Here are the best iPad Pro keyboard cases to pick up with your new tablet

The iPad Pro range can double as laptops, but they do need proper keyboards to fill in effectively. Thankfully, there are loads to choose from and we rounded up the best iPad Pro keyboard cases right here.
Computing

Microsoft’s Clippy came back from the dead, but didn’t last very long

Before Cortana, Alexa, and Siri even existed, Microsoft Clippy dominated the screens of computers in the 1990s to help assist Microsoft Office users when writing letters. He recently made a bit of a comeback only to die off again.
Computing

How 5G networks will make low-latency game streaming a reality

Faster speeds and more bandwidth are some of the many promises that 5G can deliver, but for gamers, the most important thing is low latency. To achieve low latency, carriers like AT&T and Verizon are exploring hybrid models for game…
Deals

Time to do taxes? Save up to 50 percent on H&R Block tax software this weekend

Tax season is stressful, and with new tax laws in effect this year, it's not a bad idea to get some help. H&R Block has you covered: For two days only, you can save 50 percent on its great software so you can file your taxes online and save…
Computing

Stop dragging windows on your Mac. Here's how to use Split View to multitask

The latest iterations of MacOS offer a native Split View feature that can automatically divide screen space between two applications. Here's how to use Split View on a Mac, adjust it as needed, and how it can help out.
Computing

Breeze through security with these checkpoint-friendly laptop bags

Getting through airport security is a drag, but your laptop bag shouldn’t be. Thankfully, these checkpoint-friendly laptop bags will get you and your gear to your destination with ease.