Brace for color: The iPhone 5C is going to break open a can of rainbow on tech

Brace for color

Sexy. There are many contexts in which that word can be used, and few of them feel more inappropriate than consumer electronics. Try as we might, tech journalists haven’t managed to make a solid connection between hardware and sex appeal, and Apple’s mocking portrayal of computer users as dull shut-ins still feels like a humorous reflection of reality five years after the last ad ran.

That’s ironic, consideringApple is in large part responsible for the current state of affairs. The company’s decision to abandon playful, colorful products in favor of sleek metallic design has inspired a generation of devices that show more silver than a bingo hall. Consumer electronics design now seems to follow Cupertino’s lead – and that’s why the colorful new iPhone 5C is a very good thing.

Once, there was color

In 2003, I used an iBook for the first time. Loaned to me from a college friend, I was somewhat taken aback by the funny little clamshell’s colorful exterior. The PC notebooks I’d used up till then were big, angular and serious, which is a complicated way of saying they were drab.

iMac color
Apple original iMacs were some of the most colorful tech of the day when they arrived in 1998, but Apple wasn’t a trendsetter at the time.

Today, it’s easy to forget that color was the one common theme bridging the old iMac, iBook, and iPods. The bright accents of Apple’s products implied a playfulness and youth that the company’s competitors didn’t possess. This was embodied in the classic “I’m a Mac” ads which, coincidentally, ended as the company’s few remaining colorful products (like the iPod) lost ground to newer, more reserved replacements.

Apple’s former energy has, over the last five or six years, been replaced by a more serious and reserved demeanor, one that would rather advertise with product pictures on a blank white background than with crazed teenagers dancing across neon backgrounds.

Now a trendsetter

The difference between today and 2003, however, is that back then no one cared about Apple. There were always faithful fans, of course, but analysts were just starting to realize the iPod was not a flash in the pan but, in fact, the king of the emerging MP3 player market. The attitude of serious technology companies like Microsoft, Intel and HP didn’t change until the iPhone emerged in 2007, when it promptly destroyed notion that high-end smartphones were meant for tech geeks and titans of industry.

zen book mac book air
Dozens of Ultrabooks that cop the MacBook Air’s signature style prove how much sway Apple’s industrial designers have in 2013.

Apple’s influence is now obvious, and it extends far beyond headline-grabbing design disputes like the squabble with Samsung over whether TouchWiz was an iOS rip-off. Intel’s Ultrabook standard is clearly based of the MacBook Air, which boasted the category’s features as early as its 2008 revision. Microsoft is working tirelessly to reform itself in Apple’s image, hoping that vertical integration will prove to be a cure-all. And even televisions, which now feature app stores and a faux-touch interface (controlled by remote or gestures) pay some small tribute to the influence of Apple design.

Enter the iPhone 5C?

Ten years is a long time. The iBook I used back in 2003, though novel, had no chance of making a mark because the consumer electronics industry as a whole didn’t care what Apple products looked like. The debut of the iPhone 5C, however, offers a chance to move the dial. Apple sold more than 9 million of its new iPhones in the first weekend, and while it seems likely the iPhone 5S made up the lion’s share (perhaps no great surprise, as it is the latest-and-greatest) the more affordable iPhone 5C has likely sold between 1 and 2 million units. For perspective, the Motorola X sells about 100,000 units every week.

More importantly, the decision to release a colorful iPhone, along with the new, more colorful look of iOS, indicates a shift in design at the top of Apple. Sleek silver, black and white may be on its way out or, at the very least, complimented by more colorful products sold at affordable prices. If those products sell (as they most likely will), others companies will follow suit. The tyranny of silver will finally be broken.

iPhone 5C color
With the iPhone 5C, Apple is reintroducing color into its signature product line.

Some readers will no doubt argue that Apple is in this case the copier, as Nokia has already made color a major part of its Windows Phone devices. That’s true, but no one cares about Nokia smartphones, just as no one cared about iBooks in 2003. A Lumia would never change the industry, but an iPhone might.

Please, make silver go away

Perhaps I’m wrong about the importance of the iPhone 5C’s colorful exterior. Maybe few people will buy it, and Apple will quietly forget that it ever happened. Maybe it’s a one-off, and color won’t leak back into the company’s other products. Or maybe the competition will simply say “that’s nice, but we’ll stick with silver.”

But damn, I hope not. The silver and black which dominates technology is dreadfully tedious and long overdue for a change. With luck, the iPhone 5C’s color will shock everyone into thinking differently.

Emerging Tech

CES 2019 recap: All the trends, products, and gadgets you missed

CES 2019 didn’t just give us a taste of the future, it offered a five-course meal. From 8K and Micro LED televisions to smart toilets, the show delivered with all the amazing gadgetry you could ask for. Here’s a look at all the big…

Rekindled yet again, Nokia’s next-gen phones offer more than just nostalgia

HMD Global, a startup that designs and builds Nokia Android smartphones, wants to put the Nokia brand name back “where it belongs.” It helps that it’s made up of ex-Nokia employees. We go behind the scenes to see how HMD formed.

Authentic, holistic, retro photography is in: Here are 2019’s predicted trends

What types of imagery are we most drawn to? According to recent stock photography data from Adobe, StoryBlocks, and Shutterstock, authentic, holistic, and humanitarian content will be in high demand in 2019.

Looking to upgrade? These are the best iPhone deals for January 2019

Apple devices can get expensive, but if you just can't live without iOS, don't despair: We've curated an up-to-date list of all of the absolute best iPhone deals available for January 2019.

Should you buy the affordable MacBook Air, or is the MacBook Pro worth the price?

Though they both share Retina Displays and similar keyboards, there are still some specs differences and other changes that differentiate the new 2018 MacBook Air and MacBook Pro. In this guide, we stack the two up against each other.

Chip off the auction block – Intel’s i9-9990XE may be sold to the highest bidder

Intel's alleged Core i9-9990XE may only be sold at auction to OEMs, meaning that only a few of the 14-core, 28-thread, 5GHz CPUs will ever see the light of day in specific devices and systems.

Google is giving its G Suite web apps new touches of visual improvements

Your G Suite applications will soon have a different look. Several of the web apps are getting updated with subtle visual improvements inspired by Google's Material Design guidelines. 

Mobile World Congress (MWC) 2019: Complete Coverage

There's no bigger show for mobile tech geeks than Mobile World Congress in Barcelona, Spain: where flagship phones are born and intriguing new wearables shine. And this year, where foldable phones and 5G are likely to dominate the news. For…

Hackers are scoring with ransomware that attacks its previous victims

Computer viruses are always evolving. In a new one, dubbed "Ryuk," hackers are targeting PCs with ransomware that scours an infected network in order to pinpoint and attack and enterprises with big money.

An update to Microsoft To-Do will help you keep up with your resolutions

If you're looking to stay productive in 2019, you might want to check out the freshly updated Microsoft To-Do app, now with additional integration with the Windows 10 Start Menu and more.

Want to save a webpage as a PDF? Just follow these steps

Need to quickly save and share a webpage? The best way is to learn how to save a webpage as a PDF file, as they're fully featured and can handle images and text with ease. Here's how.

Could the next Microsoft HoloLens be announced at MWC 2019?

After not having a presence at Mobile World Congress for three years, Microsoft is now sending out media invites for a press conference on February 24 during the annual event in Barcelona. Could a next-generation HoloLens be on the way?

Microsoft to separate Cortana from search with the next version of Windows 10

Changes are on the way for two key features in Windows 10. A separation of Windows 10 search and Cortana will allow Microsoft to more often innovate on each of the features independently.

Delete tracking cookies from your system by following these quick steps

Cookies are useful when it comes to saving your login credentials and other data, but they can also be used by advertisers to track your browsing habits across multiple sites. Here's how to clear cookies in the major browsers.