Yahoo Acquires Remainder of Right Media

By Geoff Duncan April 30, 2007

Yahoo has announced it plans to buy the remainder of Right Media, Inc. for some $680 million, in a move calculated to extend the Internet giant’s advertising reach into social networking sites. Right Media is an advertising exchange handling banner ads and other online ad formats, and has had considerable success offering ads to lower-traffic sites and niches of larger services, rather than focusing on the same high-traffic turf covered by large-scale advertising networks. Yahoo bought a 20 percent stake in the Right Media during October 2006.

“The acquisition of Right Media will further Yahoo’s goal to create the industry’s most open, accessible, and vibrant advertising marketplace, which will help democratize the buying and selling of digitally enabled advertising,” said Terry Semel, Yahoo’s chairman and CEO, in a statement. “This acquisition is an important step in our long-term vision to build the industry’s leading advertising and publisher ecosystem. We believe that Yahoo’s open approach is a clear differentiator from others in the industry and provides significant benefits to advertisers, publishers and Yahoo itself.”

Yahoo will pay shareholders in roughly equal amounts of cash and stock; Yahoo will also take over employee stock options and other equity awards.

Yahoo plans to ramp up its presence in the Right Media exchange both as a buyer and a seller of advertising, ramping up the liquidity on the exchange while at the same time ramping up competition for ad space on the network—which, in turn, will tend to raise ad prices and earn more money for Yahoo. Of course, Yahoo is pitching the acquisition as a tremendous benefit to advertisers, who will gain the ability to target their campaigns at an even wider audience across both Yahoo and general Internet properties.

Editors' Recommendations

Former Digital Trends Contributor

Geoff Duncan writes, programs, edits, plays music, and delights in making software misbehave. He's probably the only member…

Computing

Intel’s next-gen GPU might be right around the corner

Intel's next-gen Battlemage graphics cards have already been caught in shipping -- but not to actual customers. Prolific hardware leaker @momomo_us shared shipping manifests that list two Battlemage GPUs sent through the mail at the "Pre QS" stage of development. Still, it's definitely a sign that Intel's hotly-anticipated Battlemage GPUs are moving along.

https://twitter.com/momomo_us/status/1773396489844515059

Computing

Your excuse to get a 4K monitor? This 27-inch LG is $250 right now

The 27-inch LG 27UP600 4K monitor on a white background.

If you haven't upgraded to a 4K monitor yet because they're expensive, this is the chance that you've been waiting for: the 27-inch LG 27UP600 4K monitor with a $100 discount that slashes its original price of $350 to a more affordable $250. We're not sure how much time is remaining on this offer, but we don't expect it to last long. To be able to take advantage of this bargain, you're going to have to add the 4K monitor to your cart and proceed with the checkout process as soon as you can.

Why you should buy the LG 27UP600 4K monitor
The LG 27UP600 4K monitor features a 27-inch screen with 4K Ultra HD resolution, so whether you'll be using it for work or school, you'll be able to view your projects and tasks with sharp details and bright colors. It's also great for watching streaming shows whenever you're taking a break, as well as for playing the best PC games as its compatibility with AMD's FreeSync technology eliminates screen tearing and stuttering that destroys your immersion in your video games.

Computing

One of the best gaming laptops you can buy is $600 off right now

Cyberpunk 2077 running on the Asus ROG Zephyrus G14.

Best Buy has one of the best gaming laptop deals around right now thanks to having $600 off the Asus ROG Zephyrus G14 gaming laptop. It usually costs $1,600 so the discount brings it down to $1,000. That’s pretty great for a well-specced gaming laptop. Even better, it's a rare gaming laptop that is actually portable enough to take around with you. Here’s what you need to know before you commit to hitting the buy button.

Why you should buy the Asus ROG Zephyrus G14
Considered to be one of the best gaming laptops, particularly if you want something highly portable, there’s a ton to love about the Asus ROG Zephyrus G14. It has an AMD Ryzen 9 7940HS processor along with 16GB of memory and 512GB of SSD storage. That’s pretty respectable for the price but what’s even better is its Nvidia GeForce RTX 4060 which ensures you can play a lot of the latest games at a great detail level.