Airplane seat concept adjusts to your size, lets airlines nickel-and-dime you to death

morph airline seat concept 1

No sane person will tell you that coach seats on airplanes are fine just they way they are. Cramped, awkward, and unsuited for different body types, these poor excuses for furniture just beg to be upgraded. British design firm Seymourpowell believes it has the answer in a new seating system it calls Morph.

The name is apt, as the seats are designed to, well, morph in all types of ways. Each seat can be narrowed or widened to allow for larger or smaller people to fit comfortably. And, thanks to Morph’s clever taut fabric construction, it rids the world of that annoying moment when the person in front of you reclines his seat by keeping that action within the chair itself. In fact, Morph seats can be adjusted in all types of ways to make them more comfortable for passengers.

Sounds great, right?


We thought so too, until we learned that Morph will essentially allow airlines to bankrupt travelers with even more “upgrade” pricing. As the introduction video (below) explains, Morph allows the “aircraft to be arranged by people’s willingness – and ability to pay – for space.”

Seymourpowell says this feature will have the affect of “blurring the boundaries between the classes” – rather than have a section of rich people and business travelers in their own special section, Morph-equipped aircraft will mix everybody together. Those who pay more will just have a bigger seat.

Considering airlines already charge people “coach deluxe” rates for having a seat in the first 10 rows of the back cabin, or for window or aisle seats, we don’t think it outlandish to believe that these companies will simply use Morph to gouge us even further. Want an extra inch of space? That’ll be $25. Need six inches to fit your giant rear in the chair? Why, that’s only $100 extra – but it’ll feel luxurious. On and on.

Of course, this design could be a godsend for parents traveling with children (who take up less room, thus costing less money for a spot), or for particularly giant humans. But we can’t shake the feeling that average folks will end up losing out on this one.

What do you think – is Morph a better or worse way to fly?

[via The Verge]

Emerging Tech

Ford’s sweaty robot bottom can simulate 10 years of seat use in mere days

Ford has developed 'Robutt,' a sweaty robot bottom that's designed to simulate the effects of having a pair of human buttocks sitting on its car seats for thousands of hours. Check it out.

Snooze soundly anywhere you lay your head with the best sleeping bags

A proper sleeping bag has the ability to make or break a camping or backpacking trip. Here are our picks for the best sleeping bags on the market to help you choose the correct bag for any type of outdoor adventure.

Cathay Pacific messes up first-class ticket prices — again

A couple of weeks ago, an error on Cathay Pacific's website resulted in first-class seats selling for a tenth of the price. On Sunday, January 13, the airline made the error again. The good news is that it'll honor the bookings.

The 8-seat, 3-row 2020 Telluride SUV is the biggest Kia ever

It's fitting that the 2020 Kia Telluride debuts at the 2019 Detroit Auto Show, as it was built specifically to meet U.S. buyers' insatiable demand for SUVs. Kia packed the eight-seat cabin with family-friendly tech as well.
Emerging Tech

Why wait? Here are some CES 2019 gadgets you can buy right now

Companies come to CES to wow us with their cutting edge technology, but only a few products are slated to hit the market right away. Here is our list of the best CES 2019 tech you can buy right now.
Emerging Tech

Drones: New rules could soon allow flights over people and at night

With commercial operators in mind, the U.S. government is looking to loosen restrictions on drone flights with a set of proposals that would allow the machines greater freedom to fly over populated areas and also at night.
Emerging Tech

Yamaha’s new app lets you tune your motorcycle with a smartphone

It used to be that if you wanted to tune your motorcycle’s engine and tweak its performance, you needed specialized tools and even more specialized knowledge. Yamaha’s new Power Tuner app changes that.
Emerging Tech

Short film celebrates New Yorker’s amazing robot costumes

New York City resident Peter Kokis creates stunning robot costumes out of household trash. His designs are huge, heavy, and extremely intricate, and never fail to turn heads when he's out and about.
Emerging Tech

In a first for humankind, China is growing plants on the moon

Having recently landed a probe on the far side of the moon, China announced that it managed to grow the first plant on the moon, too. Here's why that matters for deep space travel.
Emerging Tech

CES 2019 recap: All the trends, products, and gadgets you missed

CES 2019 didn’t just give us a taste of the future, it offered a five-course meal. From 8K and Micro LED televisions to smart toilets, the show delivered with all the amazing gadgetry you could ask for. Here’s a look at all the big…
Emerging Tech

Want to know which drones are flying near you? There’s an app for that

Want to know what that mysterious drone buzzing over your head is up to? A new system developed by AirMap, Google Wing, and could soon tell you -- via a map on your phone.
Emerging Tech

A Japanese hotel fires half its robot staff for being bad at their jobs

Japan’s oddball Henn na Hotel has fired half of its 243 robot staff. The reason? Because these labor-saving machines turned out to be causing way more problems than they were solving.
Emerging Tech

CERN plans to build a massive particle collider that dwarfs the LHC

CERN already has the world's biggest particle accelerator. Now it wants a bigger one. Meet the 9 billion euro Future Circular Collider that will allow physicists to extend their study of the universe and matter at the smallest level.
Emerging Tech

Forget fireworks. Japan will soon have artificial meteor showers on tap

Tokyo-based startup Astro Live Experiences is preparing to launch its first artificial meteor shower over Japan, serving as a showcase of its prowess in the space entertainment sector.