After January 9 AT&T DirecTV Now’s 100 streaming channels for $35 deal is over

directv now roku premiere offer news dtdeals 952x634
Thinking about dumping cable or satellite TV service? Cord-cutters or experimenters can “Go Big” and take advantage of AT&T’s DirecTV Now streaming service at a reduced rate. The recently boosted introductory deal offers 100 streaming channels for $35 a month. The special offer ends January 9, 2017.

The DirecTV Now monthly Live a Little plan costs $35 and includes 60 channels, while the 100-channel Go Big plan normally costs $60 a month. Right now, however, you can sign up for the 100-channel package for $35 a month. You get seven days to try out DirecTV Now streaming to two devices simultaneously. If you don’t cancel during the trial week, you’ll be billed $35 for the first month and each month after that.

There’s no guarantee how long the rate will stay at $35. AT&T reserves the right to change the rate, the number of channels, the specific channels available, and pretty much anything else about the service whenever it wants. You can expect rates will go up in the future, although you may be able to keep the same rate but access fewer channels.

Factors affecting rate increases include content charges DirecTV itself has to pay and the ever-present desire to please the stock market. However, as competition for customers making the shift from traditional cable and satellite TV connections continues, the “locked-in” rate is likely to stick for a while

There is no contract with DirecTV Now, so if you don’t like the service as it is or if it changes, you can stop at any time. Potential subscriber loss is another factor likely to influence price stability.

There are a couple of other things to consider before jumping on the $35 GoBig deal. First, you can add HBO or Cinemax or both to your plan for $5 a month each (after 7 free days). Also, if you prepay the first month when you sign up, you can get a free Amazon Fire TV Stick with Alexa Voice Remote (normally $40). If you prepay three months on signup, AT&T will send you a free 4th-Generation 32GB Apple TV (regular price $150). Either of those devices will enable you to stream to a regular flatscreen TV, but if you don’t need another device for TV streaming, you can give it a pass.

As pointed out in our DirecTV Now hands-on review, the overall experience on televisions and mobile devices is smooth, but you can’t (yet) voice search for content with Alexa on the Amazon Fire TV Stick or with Siri on the Apple TV. Also, accessing episode information can be awkward if not impossible, depending on the viewing device.

We strive to help our readers find the best deals on quality products and services, and choose what we cover carefully and independently. If you find a better price for a product listed here, or want to suggest one of your own, email us at dealsteam@digitaltrends.com.

Digital Trends may earn commission on products purchased through our links, which supports the work we do for our readers.
Gaming

Here’s all the news from the Google Stadia GDC presentation

Google announced its new game streaming service Stadia during GDC 2019. Here is all the news from the event, including news on YouTube streaming and quickly accessing your favorite new games.
Home Theater

The best Dolby Atmos movies for your home theater sound as good as they look

If you've got your hands on some sweet Dolby Atmos gear, the next step is to find films that take advantage of it. These are our picks in several genres for the best Dolby Atmos movies currently available on Blu-ray and streaming services.
Emerging Tech

This streaming music service pays artists in Bitcoin, plants trees if you listen

Feedbands is an environmentally friendly subscription streaming music service that pays its artists in Bitcoin, and plants trees in exchange for authenticated listens from customers.
Home Theater

Apple Music completes its Amazon migration, is now available on Fire TV

Amazon's popular Fire TV devices are now compatible with the most popular on-demand music streaming service in the United States, thanks to a new integration with Apple Music that has finally hit Fire TV devices.
Gaming

Get Corsair’s best mechanical keyboard at a decent discount

From March 17 to 23, you can get one of the best mechanical keyboards around at a great price. The Corsair K95 RGB Platinum is normally $200, but this week you can pick one up from Amazon for $160.
Deals

How to watch Top Rank Boxing: Conlan vs. Hernandez free on ESPN Plus

St. Patrick’s Day is this Sunday, so it’s fitting that rising Irish star Michael Conlan will face off against Mexican boxer Rueben Garcia Hernandez. If you’re looking for a way to stream the fight, then start your ESPN Plus 7-day…
Deals

This is the one thing you need to do before giving your child a smart phone or tablet

Monitoring your kids' digital habits can be a challenge in today’s high-tech age, but great parental control software like Qustodio gives parents a much-needed advantage Read on to find out how you can protect your child from online…
Computing

HP’s spring sale cuts prices on the 15-inch Spectre x360 by $270

Looking for a new laptop to start off the spring season? HP has you covered and is currently running a sale that is cutting $270 off the price of the 15-inch touchscreen variant of its Spectre X360 Windows 10 convertible laptop. 
Gaming

Amazon drops a deal on SteelSeries Arctis 3 gaming headset for Nintendo Switch

Amazon is currently running a deal on the SteelSeries Arctis 3 gaming headset, which is compatible with Nintendo Switch as well as Xbox One, PlayStation 4, PC, mobile, and virtual reality.
Deals

The best Apple AirPods alternatives for Android, Windows, and iOS devices

Apple AirPods, nice as they are, aren't the only game in town. Other makers are offering their own truly wireless earbuds, and if you're looking to buy a pair of high-end in-ear headphones, we've got the best AirPod alternatives on the…
Deals

It’s time to check out the best Apple Watch deals for March 2019

The Apple Watch has surged to prominence in recent years. If you're in the market for an iOS wearable, we've sniffed out the best Apple Watch deals available right now for all three models of this great smartwatch.
Deals

Amazon drops price of 65-inch Sony 4K Smart TV by $300 for March Madness

You can get a fantastic 65-inch Sony LED TV for $300 off right now, in what's best described as the perfect TV deal to lead you and your living room into this year's March Madness tournament.
Deals

Need a new tablet? Here are the best iPad deals for March 2019

In the wide world of tablets, Apple is still the king. If you're on team Apple and just can't live without iOS, we've curated an up-to-date list of all of the best iPad deals currently available for March 2018.
Deals

Amazon drops price on Apple Watch Series 4 with a rare deal

Since Apple first unveiled the Series 4, the price for one has pretty much held fast. This has finally started to change with a nice little $15 discount on Amazon. If you've been wanting the newest Apple Watch, now is a great time.