E3 2012: Nike, Microsoft join forces to whip gamers into shape

e3 2012 nike microsoft join forces to whip gamers into shape

It may be a stereotype that gamers are largely, well … large, but the stereotype exists for a reason. Gaming, for the most part, is a sedentary activity, yet that’s not stopping Microsoft and Nike from teaming up to promote fitness with a new game dubbed “Kinect + Fitness.”

The unwieldy, grammatically awkward title is the result of the game being an offshoot of Nike’s six-year-old Nike+ initiative, a collection of gadgets and information collecting paraphernalia designed to measure every detail of a user’s workout. Running speed, distance, heart rate; stuff like that. In keeping with that theme, Kinect + Fitness utilizes the Xbox 360’s Kinect peripheral to gauge the “player’s” workout as he or she exerts his or herself in the real world.

Initially the game will task users with a series of simple physical tasks designed to gauge their fitness level. Based on that and (Nike assures us) the company’s cutting-edge athlete measurement technology, the game then creates a customized workout routine. At set intervals in the future the game will then re-evaluate users and determine what they’re doing well, or how terribly they’ve botched their attempt at shedding those unsightly pounds.

Though a specific release date has yet to be set, Microsoft claims Kinect + Fitness will be available this holiday season. It’s currently unknown what price point will be attached to the title, though obviously prospective players will need an Xbox 360 as well as a Kinect.

While the idea is an admirable one — the collective audience waistline at Microsoft’s press conference certainly makes that abundantly clear — so far it seems to offer little more than Nintendo’s various Wii-based workout titles. Then again, it does have that all-important Nike branding, and if the last three decades have taught us nothing else, it’s that people will literally murder one another for that precious swoosh.


The best of the last generation: Our 50 favorite Xbox 360 games

The Xbox 360 thrived during a generation where games were plentiful. Here's our list of the best Xbox 360 games of all time, including all game genres and even a few special indie hits.

How do Nintendo Switch, Xbox One X compare to each other? We find out

The Nintendo Switch is innovative enough to stand apart from traditional consoles, but could it become your primary gaming system? How does the Switch stack up against the Xbox One?

How do the revised Xbox One and PlayStation 4 consoles stack up?

Microsoft's new Xbox One S and Sony's PlayStation 4 "Slim" have bucked the generational gaming console trend. But which of these stopgap systems is worth spending your paycheck on?

These are the must-have games that every Xbox One owner needs

More than four years into its life span, Microsoft's latest console is finally coming into its own. From Cuphead to Halo 5, the best Xbox One games offer something for players of every type.

Find the buried treasure with our Fortnite weekly challenge guide

The Fortnite season 8, week 4 challenges are now out for all players around the world. The big one this week tasks players with searching for Fortnite buried treasure using the buried treasure map item. Here's where you can find treasure on…

Here's our Champion's guide to picking the best character in Apex Legends

Apex Legends' use of heroes with different abilities helps separate it from other battle royale games. To help you choose your legend, we've put together a legend guide detailing their abilities, strengths, and weaknesses.

Nintendo Labo: VR Kit has a ton of games you can play with starting April 12

Nintendo Labo: VR Kit has a plethora of games to play after you're done building the Toy-Cons. From an on-rails alien shooter to a deep sea photography adventure, here's what you can play with Labo: VR Kit. You can even make your own games.

The best Nintendo Switch deals and bundles for March 2019

Looking to score Nintendo's latest console? We've smoked out the best Nintendo Switch deals right here, including discounts on bundles that feature must-have games like Super Mario Odyssey, Super Smash Bros. Ultimate, and Zelda: Breath of…

How to break Posture and deal a Shinobi Deathblow in Sekiro: Shadows Die Twice

Sekiro: Shadows Die Twice is an incredibly difficult game, and managing the Posture system is a key part of improving and tackling the latest From Software title's most challenging sections.

Here's what we know about the Dark Souls developer's next game

Sekiro: Shadows Die Twice is the latest game from Dark Souls and Bloodborne developer From Software. Here is everything we know about the new game, including its setting and combat changes.

Here's where Xur is and what he has for wares this week in Destiny 2: Forsaken

The weekly vendor in Destiny 2: Forsaken always brings Exotic weapons and armor, some of the toughest loot to find in the game. Here's everything you need to know to track down Xur: Where he is, when he shows up, and what he's stocking.

Here's a look at how the Epic Games Store is sizing up to the competition

The Epic Games Store has picked up exclusives left and right since its launch last December. From AAA games like The Division 2 to wonderful indies like Hades, the Epic Games store has an impressive library of exclusives.

Get Sekiro: Shadows Die Twice for free when buying an Xbox One

You can get Sekiro: Shadows Die Twice for free when buying an Xbox One from Newegg. Eight different bundles are available for this deal, so you can walk away with Sekiro and another game such as The Division 2 or Anthem.

Master Shinobi combat with our Sekiro: Shadows Die Twice beginner's guide

Sekiro: Shadows Die Twice is one of the hardest games of the generation, and it can be overwhelming, even for those who have played From Software's other games. Here is what you need to know to get started.