Google Acquires Video Game Ad Firm Adscape

It’s no secret that Internet titan Google makes most of its money from advertising; now, the company wants to expand its promotional empire via the acquisition of in-game advertising firm Adscape Media. Precise terms of the deal have not been disclosed, but media reports in Red Herring and elsewhere put the value of the deal near $23 million.

Google’s move into in-game advertising is hardly surprising: the video game market is booming, and advertisers are itching to get their brands and messages into games as demographically desirable consumers spend more time making twitchy pixels dance on their television rather than watching standard television fare. As Google says in its FAQ about the acquisition: “As more and more people spend time playing video games, we think we can create opportunities for advertisers to reach their target audiences while maintaining a high quality, engaging user experience.”

The move also helps Google lock horns with Redmond software giant Microsoft, which in mid-2006 shelled out some $200 million to acquire in-game ad company Massive.

Gaming

Has it really been 17 years? The past, present, and future of the Xbox

From "DirectX Box" to "720," it's been a long, strange trip for Microsoft's Xbox gaming console. Here is what happened, from its odd beginnings to the rumored Scarlett console with streaming.
Gaming

Everything we know about Devil May Cry 5, including characters and combat

Devil May Cry 5 is just around the corner, and is the first game in the original series since Devil May Cry 4 in 2008. Here is everything we know about the game, including its playable characters.
Gaming

Among hundreds of choices, these are the best 25 SNES games of all time

The Super Nintendo Entertainment System might be the greatest game console ever made, but what are the best titles for the system? Here are our picks for the best SNES games.
Gaming

Here's our take on the best game-streaming services currently out there

You can still get your physical video game discs or cartridges at your local store or download games digitally, but another option is even more convenient: Game streaming. Here are the best game streaming services.
Gaming

Xbox-exclusive games could find a second home on Nintendo Switch

Microsoft is reportedly set to release some of its first-party games on Nintendo Switch, as well as the Xbox Game Pass and Project xCloud services. Cross-play between Switch and Xbox One is already enabled.
Gaming

Transform into a tetromino master with our Tetris 99 tips and tricks

Tetris 99 is the latest battle royale game to stir up quite a bit of commotion. The Nintendo Switch Online exclusive adds a few new unexplained quirks to the Tetris formula. We've got you covered with our Tetris 99 tips and tricks.
Computing

Metro Exodus update brings DLSS improvements to Nvidia RTX 20-series PCs

Having issues in Metro Exodus? A February 21 update for the title recently delivered enhancements to Nvidia’s deep learning supersampling feature and other fixes for low-specced PCs. 
Gaming

Need to perform a factory reset on your Xbox One console? Here's how to do it

Whether you're upgrading to a One X and giving your old console to a friend, or troubleshooting a technical issue, sometimes your Xbox One needs a clean slate. Here's our quick guide on how to factory reset an Xbox One.
Gaming

Battle royale-style Tetris 99 is the first Nintendo Switch Online-exclusive game

If you want to play online multiplayer on Switch, you'll need a Nintendo Switch Online subscription. Here's what you need to know about Nintendo Switch Online, from price to features to the awesome library of NES games.
Gaming

The best PUBG weapons to win you that coveted chicken dinner

Which weapons in PUBG are worth the time to scout out and fit with attachments? Which are going to help you become the last player standing? We've got the answers you need in our best PUBG weapons guide.
Gaming

Here's where Xur is and what he has for wares this week in Destiny 2: Forsaken

The weekly vendor in Destiny 2: Forsaken always brings Exotic weapons and armor, some of the toughest loot to find in the game. Here's everything you need to know to track down Xur: Where he is, when he shows up, and what he's stocking.
Gaming

Want to play as Iron Man or Waluigi in GTA V? Our favorite mods make it possible

Grand Theft Auto V is best on the PC for many reasons, and modifications may be the most important. You can cause riots, spawn unique cars, and play as a cop with just a few extra files.
Deals

Walmart slices prices on PS4 DualShock 4 controllers just in time for Anthem

The standard black PS4 controller is what usually comes with the console itself, but if you want to add something a bit more customized your gaming experience, Walmart is offering a wide variety of colorful DualShock 4 controllers at…
Gaming

How you can give your PS4 a fresh start with a factory reset

Learn the many ways you can factory reset your PS4. From reverting your settings to factory to doing a full wipe and reinstalling the latest PlayStation firmware, we cover it all here, step by step.