Skip to main content
  1. Home
  2. Gaming
  3. Mobile
  4. Legacy Archives

Nintendo’s mobile strategy to involve marketing demos instead of full games [updated]

Add as a preferred source on Google

UPDATE: Nintendo has stepped up to clarify Nikkei’s report with a statement given to Engadget:

Nikkei’s article contains information previously stated by Mr Iwata during past press conferences, including statements which relate to Nintendo’s willingness to make use of smart devices to promote our products. However during such past announcements Mr Iwata has also stated that Nintendo’s intention is not to make Nintendo software available on smart devices and as such, we can confirm that there are no plans to offer minigames on smartphone devices.

Recommended Videos

Note that the statement doesn’t outright deny the company’s alleged plans to deliver some sort of mobile app. It simply says that there’s no plan to bring minigames to smartphones.

ORIGINAL POST: Nintendo boss Satoru Iwata’s recent comments about how his company is looking to “smart devices….to grow the game-player business” left many wondering if the Japanese console maker was about to embark on a huge push to launch current and future games for iOS and Android devices.

Iwata explained his increasing interest in mobile platforms at a press conference earlier this month when the company slashed its annual operating income forecast for the fiscal year ending March 31 from 100 billion yen profit ($790m) to a 35 billion yen ($340m) loss following weak Wii U demand.

However, according to a report by Japanese business publication Nikkei, it appears Iwata is more interested in using smartphones and tablets to market Nintendo hardware and games instead of offering its titles on such devices.

Nikkei’s report says the Kyoto-based company is planning to launch a free app showcasing new titles, with content including videos, mini games, and character profiles. The full versions of the mini games will reportedly only be available on Nintendo’s handheld and console offerings, with the company hoping users of the app will be impressed enough to check out – and ultimately buy – its hardware products for a more complete gaming experience.

The plan is clear, but with smartphone users happily whiling away the hours with an endless supply of free and cheap mobile games, it’s impossible to imagine any of them suddenly spending out on a Wii U or 3DS device, plus extra for games. Or even downloading the Nintendo app.

With advancements in smartphone and tablet technology allowing developers to create increasingly complex and addictive games, casual gamers no longer see the need to lay down cash for consoles like the Wii U, while hardcore players continue to be drawn to the Xbox and PlayStation consoles.

According to Nikkei, Nintendo is planning to announce details of its new mobile app on Thursday, while its financial figures for the last three months of 2013 are due out Wednesday.

[Serkantoto via MacRumors]

Trevor Mogg
Contributing Editor
Not so many moons ago, Trevor moved from one tea-loving island nation that drives on the left (Britain) to another (Japan)…
AMD is quietly building a frame generation mode that beats Nvidia at its own game
AMD's next frame generation trick might make your GPU pump out seven extra frames for free.
AMD RX 7800

AMD has been hinting at Multi-Frame Generation for its Radeon cards for a while now, and it looks like the company is further along than it has let on. Preliminary support quietly showed up in the ADLX FidelityFX SDK back in April with the FSR Redstone update, letting users pick a frame generation ratio for the best mix of performance and image quality.

Since then, AMD has shipped several big driver updates, including FSR 4.1.1. As reported by Wccftech, a user on the Chiphell forums used a tool called RadeonTuner to dig through the Adrenalin 26.6.2 WHQL drivers and found options AMD has not talked about publicly. RadeonTuner is a cleaner, more user-friendly take on the Adrenalin software, and it can surface features that live inside the driver but never appear in the official app.

Read more
I wouldn’t have recommended this Nintendo Switch 2 accessory before, but this deal changes everything
Nintendo Switch 2

Buying a Nintendo Switch 2 isn't exactly cheap these days, especially after Nintendo's recent US price adjustments. That's why it's refreshing to see one of the console's accessories getting an unexpectedly deep discount.

If you've ignored the official Nintendo Switch 2 Camera because it seemed overpriced, now might be the perfect time to take another look. GameStop has slashed the accessory to just $10, a huge drop from its regular $55 asking price. That's roughly 82% off, making it one of the best Switch 2 deals we've seen in a while. To put that into perspective, the camera now costs less than many Switch 2 carrying cases or screen protectors. At this price, it's much easier to take a chance on an accessory you may have skipped at launch.

Read more
Well… at least God of War Laufey is getting a physical disc
Santa Monica Studio quietly confirmed the upcoming adventure won't be download-only.
God of War Laufey screenshot

Last week, Sony lit the gaming community on fire by announcing that all new PlayStation games released from January 2028 onwards would be digital-only, effectively bringing an end to physical discs for future releases. At the same time, the company also confirmed it would shut down the PlayStation 3 and PS Vita digital stores by July 2027, reinforcing concerns that digital storefronts and the games tied to them don't last forever. Unsurprisingly, the announcements triggered widespread backlash from collectors and long-time PlayStation fans. In the middle of all that, Santa Monica Studio offered a surprisingly comforting update: God of War Laufey will be available on disc. It's only one sentence, but it says a lot.

More than just a physical release

Read more