Sony Goes Hip Hop to Promote PSP

By Digital Trends Staff October 27, 2005

Sony’s PSP is hitting the road for a cross country promo tour which will start Oct. 28 in Sacramento, CA and finish in New York City in December. Co-headlining the tour, which is also a concert called the PlayStation Presents Breed Love Odyssey Tour, are hip-hop artists Mos Def and Talib Kweli.

These two hip-hop artists, Sony said, will be joined â€œby an eclectic line-up of up-and-coming hip-hop artists including Pharoahe Monch, K’Naan and Jean Graeâ€. At each stop, fans will get the chance to play with the Playstation Portable and check out its multimedia abilities as well as games.

In addition, the first 50 attendees who show Sony representatives their personal PSP systems at each stop will receive a copy of the PSP software title NBA ’06, and a Connect Cash card worth 25 song downloads. Moreover, all attendees will receive a card redeemable for an exclusive Mos Def download from the Connect Store.

“With the tremendous talent and innovation that both Mos Def and Talib Kweli bring to the table, we couldn’t pass up the opportunity to have PlayStation present the Breed Love Odyssey tour,” said Sharon Shapiro, senior director, promotions and sports marketing, Sony Computer Entertainment America. “The PSP shares these attributes with the artists and thus the partnership delivers the ultimate combination of entertainment.”

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