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Sony’s Games Division Gets Into the Black

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After losing money for the better part of a year, Sony’s games division looks like its finally earning its parent company some money. According to Sony, the company managed to sell 4.9 million PlayStation 3 gaming consoles during the fourth quarter of 2007, after reducing prices on the expensive console, cutting internal production costs by using less-expensive components and eliminating backward compatibility with earlier PlayStation models, and being able to offer a wider selection of game titles for the console.

Sony is lowering its overall forecast that it would sell 11 million PS3s by March of 2008 to a total of 9.5 million; however, the company is also increasing its forecasts for PSP sales, saying it believes it will sell 13 million PSPs by March, rather than the 10 million it previously forecast.

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Overall, Sony’s income rose 25 percent in the final quarter of 2007, with a total sales increase of 9.6 percent, and net income reaching ¥200.2 billion (about $1.9 billion U.S. dollars).

Geoff Duncan
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Geoff Duncan writes, programs, edits, plays music, and delights in making software misbehave. He's probably the only member…
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