Under Armour buys MapMyFitness, can now track sweat after wicking it from your body

Under Armor E39 review band angle

Under Armour, makers of performance sporting apparel and … this, Thursday announced the purchase of the Austin, Texas-based MapMyFitness for $150 million. MapMyFitness, the creators of the MapMyRun and MapMyRide apps and websites, is popular in the running and cycling community for using GPS to track, record and share fitness activity.

“This partnership is about Under Armour enhancing our digital expertise to drive the future of performance innovation for the global athlete community,” said Kevin Plank, Founder and CEO of Under Armour in a press release. “We will build on the community of over 20 million registered users that MapMyFitness has cultivated in the connected fitness space, and together we will serve as a destination for the measurement and analytics needs of all athletes. Innovation has always been at the core of our company, and now we are better positioned to design open, digital products for the athlete of tomorrow and become more proactive in providing solutions that will help people across the world lead healthier lifestyles.”

This purchase goes quite a ways toward helping Under Armour in its transition beyond an apparel company with a heart rate monitor and app (the Armour 39) to a player in the digital fitness tracking space currently occupied by Strava, Wahoo Fitness, and Garmin Connect. It also gives Under Armour more ammo in their battle with sports apparel giant Nike.

It will be interesting to see what kinds of new wearable technology this new partnership will develop. Under Armour’s skills in apparel design and marketing can’t help but make MapMyFitness’ web and app offerings more appealing and having an installed base of 20 million registered users can’t hurt Under Armour’s marketing efforts either.

Deals

Tom Brady uses these high-tech sheets for muscle pain, and they’re on sale now

Under Armour Recovery Sheets feature unique technologies that can speed your body’s post-workout healing process, and they’re on sale right now at discounts of up to $87. Read on to find out how these innovative sheets work (and how you…
Outdoors

High-tech but low-key, these are the amazing materials inside your outdoor gear

We take a look at some of the materials that are used in the creation of our favorite outdoor gear, making our jackets, sleeping bags, tents, and other items warmer, drier, and more comfortable even in harsh weather conditions.
Deals

Keep your MacBook safe and dry with an Under Armour backpack for under $50

Under Armour is having a huge sale this weekend to help you on your quest for a better backpack. The UA Outlet Exclusive sale is going on now through Monday, February 18th, offering great discounts on stormproof backpacks.
Home Theater

Throw away those EarPods -- we dug up the best headphones in every style

Trolling the internet for hours to find headphones is no way to live. Instead, leverage our expertise and experience to find the best headphones for you. Here are our 10 favorites.
Emerging Tech

Smart toilet seat is flush with possibilities to monitor patients’ health

Researchers from the Rochester Institute of Technology have developed a smart toilet seat that can monitor the heart health of users during their time spent sitting on it. It could prove to be as effective as some hospital monitoring…
Emerging Tech

We’re another step closer to made-to-order human kidneys

Could human kidneys one day be grown in other animals and then transplanted across into patients? A breakthrough demonstration involving mice in Japan hints that this could be possible in the future.
Health & Fitness

My niece lost her hearing. This is a story about how technology brought it back

For people with profound hearing loss, cochlear implants can restore sound. We explore what the procedure entails, how the system works, and take a look at the latest developments from Australian company Cochlear.
Emerging Tech

Energy-harvesting gizmo powers medical implants using your own heartbeat

Engineers at Dartmouth College have built an energy-harvesting gadget that's able to convert the heart’s kinetic energy into electricity for powering an assortment of implantable devices.
Emerging Tech

FDA hails ‘Tumor Monorail’ that coaxes aggressive tumors away from the brain

Researchers have developed a so-called 'Tutor Monorail' which can successfully fool aggressive brain tumors into exiting the brain and instead migrating into an external container.
Outdoors

Skullcandy turns to action sports with the Vert Bluetooth earbuds

The new Skullcandy Vert Bluetooth earbuds are designed with action sports athletes in mind, putting audio controls on a convenient dial that provides glove-friendly options to pause and play music, and adjust volume.
Deals

The best sound machines to help you fall (and stay) asleep

Whether you find that sleep better with white noise, rain sounds, or deep sleep music, there’s a sound machine on the market that will be able to help you catch more z’s in no time at all.
Deals

The 10 best computer reading glasses to help reduce eye strain

Eye strain, headaches, and dry eyes are all side effects of too much exposure to blue light and screen glare. Get yourself a pair of computer reading glasses to help relieve the discomfort.
Mobile

9 million veterans can now access their health records on an iPhone

Apple announced a partnership with the U.S. Department of Veterans Affairs that allows as many as 9 million veterans to access their health records straight on their iPhone. The announcement could have a significant impact on veterans'…
Outdoors

These wireless earbuds use an A.I. to get you moving faster

The new Soul Blade wireless earbuds provide the ability to track your heart rate during a workout while an A.I.-powered coach gives advice and info on how to improve form and efficiency while exercising.