Skip to main content

Apple dives deeper into virtual reality with purchase of broadcaster NextVR

Apple confirmed its purchase of events broadcaster NextVR, an acquisition that further proves the company’s plans to enter the virtual reality space.

NextVR, based in California, said on its website that the company is “heading in a new direction,” without providing further details. The startup broadcasted and produced live and recorded events in virtual reality, including sports competitions and concerts, and had forged partnerships with the likes of Live Nation, WWE, the NBA, and the NFL.

A spokesperson for Apple, in statements to various media outlets, said that the company acquires smaller technology companies from time to time, and that it generally does not reveal its purpose of plans for the purchases. The terms of Apple’s acquisition of NextVR were not disclosed, but according to an April report from 9to5Mac, the acquisition was expected to be valued at about $100 million.

NextVR’s platform broadcasts events to various VR headsets from HTC, Lenovo, Microsoft, Oculus, and PlayStation. However, in addition to the platform, Apple is also acquiring more than 40 patents for technology that includes upscaling high-quality video streams to upload into VR headsets.

The purchase of NextVR follows Apple’s 2020 acquisitions of Irish voice technology startup Voysis and popular weather app Dark Sky.

Apple’s rumored AR headset

Apple’s efforts on VR and its related augmented reality technology have previously been reported. The iPad Pro 2020, for example, is equipped with a LiDAR sensor that currently provides no benefits, but promises augmented reality features in the future.

There are also rumors that the company has a research facility in California that is focused on developing the long-rumored AR headset. A leaked build of iOS 14 also reportedly contains an image of what appears to be a controller for the headset, which looks very similar to the controller for the HTC Vive Focus.

There has been no official announcement yet on Apple’s AR headset, leaving people guessing when the product will finally be ready to ship out. Apple analyst Ming-Chi Kuo, however, claimed that the device was supposed to be released this year, but Apple pushed back its timeline, with the AR headset now expected to roll out in 2022.

Editors' Recommendations

Aaron Mamiit
Aaron received a NES and a copy of Super Mario Bros. for Christmas when he was 4 years old, and he has been fascinated with…
Apple’s AR headset could now come with 3 immersive displays
Apple VR Headset Concept by Antonio De Rosa

Apple’s upcoming mixed reality headset is a hot topic in the world of leaks and rumors, with a big reveal potentially coming later this year. Now, a new report has claimed it will come with three screens for your viewing pleasure.

The report comes from the industry analysts at Display Supply Chain Consultants (DSCC) and outlines ten predictions the firm has for the display industry in 2022. In a section covering Apple’s forthcoming headset, DSCC indicates its belief that the device will incorporate three display modules, comprising two MicroLED panels and one AMOLED display.

Read more
New report indicates that Apple’s two secret projects are its ‘next big thing’
Apple VR Headset Concept by Antonio De Rosa

We’ve known for a while now that Apple is working on a high-end mixed reality headset with 8K screens, a powerful chip, and a lightweight design. What we haven’t known before today is that the company is already working on a second-generation version of the device.

The news comes from reputable Apple analyst Ming-Chi Kuo. In a new report, Kuo outlines what he expects from the headset in both its first- and second-generation iterations, according to MacRumors,. He states the device will mix augmented reality (AR) and VR into one device. That means there would be no need to pick up a second device if you were interested in both technologies, which would set it apart from most headsets currently on the market that tend to focus on one tech or the other.

Read more
Apple’s smart glasses could feature futuristic projection tech
biometric sensors security scanners in vehicles 49818131  close up of woman eye process scanning

Apple could one day release a pair of smart glasses that does away with small displays and instead projects images directly onto the wearer’s retina.

The so-called “retinal projector” technology is discussed in an Apple patent granted to the tech giant by the United States Trademark and Patent Office on Tuesday, October 26, Apple Insider reported.

Read more