Skip to main content

How Canela.TV, the streaming service for Hispanics, was born

For Isabel Rafferty, her Latino roots have always been a priority. That’s why, when she began her career as a marketing and business expert, she did so in large media companies that were focused on the Latino market.There, she realized the great power and volume of the Spanish-speaking population in the United States — as well as the lack of quality content to entertain them.

So, after a while, Rafferty decided to quit her job and found Canela Media, an ambitious digital media project focused on first-, second-, and third-generation Hispanics living in the United States.

To celebrate the contributions and influence of Hispanic Americans to the cultural, historical, and technological achievements of the United States, Digital Trends has put together this collection of exclusive features and in-depth reporting from our industry-leading Digital Trends Español team — translated for your convenience, of course. SEE MORE
Hispanic Heritage Month

Canela Media seeks to help Latinos discover or remember their roots and feel proud of them. The platform reaches more than 20 million Hispanics through its more than 180 premium Spanish-language sites and its database of influencers in the United States.

However, Rafferty is aware that original audiovisual content for Latinos in the U.S. is still “in an early stage.” That’s why she recently founded Canela.TV, the first streaming service dedicated to all Spanish speakers.

Canela.TV aims at changing the classic style of television and being the place for top-quality videos at home or anywhere. It currently features over 8,000 hours of entertainment for adults and children, including comedies, documentary series, soap operas, cartoons, drama, and action movies.

“The main idea of Canela.TV is to bring content with which Latinos can feel represented and learn more about Hispanic culture through entertainment,” said Rafferty.

She says Canela.TV will continue to innovate with original content, especially in the areas of sports and news.

Working for Latinos not only fills Rafferty with pride but also represents a great challenge, since even though the language is the same, she must try to please hundreds of communities with different cultures and traditions.

Image used with permission by copyright holder

However, she does not regret having aimed her business model at the Latino community, with which she fully identifies. “The Latino culture is extremely rich, and many of us are hungry to connect with our roots more deeply. There is also an element of nostalgia; many Latinos miss their country of origin, and through Canela.TV, they can feel a little closer to their land. For second-generation Latinos in the United States, it is different, as they are very curious and eager to learn about their roots. The platform of Canela.TV allows them to learn and connect with their culture from the comfort of their home,” said Rafferty.

Rafferty is sure that being Latina has not been an obstacle to achieving her goals, but rather has become her key to success so far, since it has been her culture and upbringing that have allowed her to be persistent, determined, creative and to never accept “no” as an answer. “It is an honor to be part of a community of strong workers who support each other and make us strive to be the best version of ourselves every day,” Rafferty said.

Image used with permission by copyright holder

The marketing and business expert says there is plenty of talent in the Hispanic community. She also believes it is important to not settle for what you know, but to keep expanding your knowledge to get where you want to be. “Many people are going to intervene in your path by making you change the direction of your destiny, but you should always keep your purpose in mind. Determination and hard work will be your best friends. And most importantly, don’t give up,” said Isabel.

Rafferty is an example of a hard-working and successful Latina. Her perseverance and love for her roots have allowed her to not only fulfill her dreams, but also help meet the needs of an entire Spanish-speaking community. Her story shows us that nothing is impossible when the goal is clear.

Editors' Recommendations

Victoria Montenegro Caspe
Victoria is a professional English-Spanish translator, with more than seven years of experience. She has a university degree…
Amazon Fire TV Channels brings even more free TV to the platform
Amazon Fire TV Channels.

Amazon today announced Fire TV Channels, which brings even more free ad-supported TV — otherwise known as FAST — to the Amazon Fire TV operating system.

The gist is simple: You'll see even more free video promoted to you on the Amazon Fire TV home screen from the various sources within the FAST universe. That means in addition to all the content currently available on Amazon Freevee (formerly known as IMDB TV), there will be video from the NHL, Xbox, and TMZ. There will be a new travel category, too, and Conde Nast and the PGA are teed up next.

Read more
4K video will cost more on the new Max streaming service
Max streaming service logo.

The new Max streaming service — that is, the combined HBO Max and Discovery+ — is now official and will be available starting May 23. And with it comes a plethora of new series and shows. And execs made a big deal about pricing, and that it'll be the same as the existing price of HBO Max.

But that wasn't entirely true.

Read more
YouTube TV rolls out multiview: watch up to 4 NCAA games at once
An example of YouTube TV's multiview feature.

If you love college basketball and can process more than one game at a time, you're going to go bananas for YouTube TV's new multiview feature, which will be rolling out on a limited, early access basis starting March 14.  With multiview, you'll be able to pick up to four channels and see them all simultaneously, with the ability to easily flip the active audio from one to another. The new feature is compatible with any TV-based YouTube TV installations (streaming media players, smart TVs, and game consoles), but it doesn't yet work on mobile devices or computers.

Initially, multiview will only be available to select YouTube TV users, who will be chosen at random. But Google says the goal is to include every subscriber by the time NFL football season starts in the fall. Another limitation, at least for now, is that YouTube TV will preselect the multiview channels you can choose. At launch, only channels that carry NCAA tournament games will be included in that preselected list.
How to use YouTube TV multiview
If you're one of the lucky, randomly chosen users, you'll see an option to watch up to four preselected, different streams at once in your “Top Picks for You” section. After selecting multiview, you can switch audio and captions between streams, and jump in and out of a full-screen view of a game.
It's all about sports
At the moment, YouTube TV sees multiview as an enhancement of the sports viewing experience, so only sports content will be eligible. YouTube TV has had some big sports wins in 2022, including 4K coverage of the Soccer World Cup, and that trend will continue in 2023 thanks to its acquisition of the NFL Sunday Ticket games. However, YouTube TV recently lost access to MLB Network and the add-on, which reduces the amount of sports content available for multiview in 2023.

Read more