Comcast joins the mobile party, now streams 35 live cable channels via Wi-Fi to subscribers

1 in 5 subscribers use tv everywhere monthly xfinity go app

The saga of the increasingly-entangled realms of TV and streaming video gained another intriguing twist earlier this week. Comcast, the nation’s largest cable provider, announced it will soon allow its subscribers to watch up to 35 channels of live cable content from anywhere with a Wi-Fi connection via a smartphone or tablet. Reported by the Associated Press, the update will come to Comcast’s renamed XFINITY TV Go app for Android and iOS devices in the next few days, covering access to popular networks such as CNN, ESPN, FX, and Disney, as well as Comcast’s wide library of OnDemand content.

The announcement is a welcome shift in strategy for Comcast, which previously allowed users to access very limited content outside the home, from a PC only. In recent years, however, the rapidly shifting evolution of digital video content has led cable providers to look for innovative new ways to retain customers as viewers increasingly shift their habits towards mobile streaming.

Unlike DVR systems like DishNetwork’s SlingBox, or TiVO’s Roamio, Comcast’s newest service will stream content directly from the provider. Smaller competitors like Verizon’s FiOS already offer similar services, but this latest move by the gargantuan cable provider will bring the feature to an even broader audience.

As reported by the AP, a big reason for Comcast’s new strategy may be based on the Nielsen system’s recent decision to begin tallying online streaming via set-top boxes and mobile devices in 2014. Up to now, viewership stats from the gold standard of ratings have been restricted to TV viewing only, skewing the numbers for potential advertising dollars as a massive percentage of viewers shift their gaze towards streaming boxes and second screen devices. With the addition of online content to the pool, cable providers will have the ability to provide more of their content to mobile devices without risking cannibalization of their own ratings over standard cable viewing, and thus, keeping the river of cash from advertisers flowing.

While Nielsen has purportedly been considering adding online content to its rating system for the past few years, the recent monumental shift in viewing habits thanks to a multitude of set-top streaming devices and mobile apps; services like Netflix, Hulu, and Amazon Prime; and smaller upstart services like Aereo, have made the standard system grossly inaccurate, forcing the issue to a head.

Today’s news is just the latest tremor in what is becoming a major shake-up in strategy from cable providers across the country. As the standard paradigm continues to be influx due to new innovations from all sides, even the mighty lords of cable have been forced to change or die. And that’s good news for we mere mortals.

Movies & TV

Apple’s next big event is set for March 25: Here’s what you can expect

Apple's next big event takes place on March 25 in Cupertino, California. The company is expected to make several announcements related to its services, including Apple TV, so follow our guide to get ready for the big event.
Home Theater

Hulu vs. Amazon Prime Video: Which streaming service is best for you?

It's hard to dispute Netflix's leadership in on-demand streaming video, it's not alone. Two great alternatives are Amazon Prime Video and Hulu; each with its strengths and weaknesses. Which one is better? We pick the winner.
Movies & TV

Comcast launches Xfinity Flex, a $5-a-month service aimed at cord cutters

For $5 a month, Xfinity Flex gives existing Xfinity internet subscribers a 4K- and HDR-ready set-top box that can stream video from YouTube, Netflix, Hulu, as well as free TV from apps like Cheddar and ESPN3.
Movies & TV

Netflix confirms it won’t be a part of Apple’s new video-streaming service

Netflix has confirmed that subscribers to Apple's new video streaming service won't have the option to view Netflix content on it. Apple is set to unveil its new TV service next week.
Home Theater

TCL drops the price of its 75-inch 6-Series 4K Roku TV to $1,500

March is a great time for TV deals, and we've got a whopper: TCL has taken $300 off the price of its superb 75-inch 6-Series 4K HDR Roku TV, making it $1,500. That's the lowest price ever on this affordable TV.
Home Theater

Here’s how to watch Apple’s March 25 product reveal event live

It's almost here: Apple's much anticipated March 25 event, where it is widely expected to announce several streaming services, including on-demand and live TV with original programming. Here's how to watch it live.
Product Review

Audio-Technica's M50xBT headphones bring signature studio sound to the streets

Audio pros may balk at cutting the cord on studio headphones, but it’s hard to argue with these results. Audio-Technica’s wireless ATH-M50xBT offer massive battery life and killer sound you can take anywhere.
Movies & TV

HBO’s Deadwood movie rustles up a trailer and a release date

This spring, HBO's long-awaited Deadwood movie will explore what happened 10 years after the events of HBO's award-winning drama, giving the series a finale 13 years after the show was canceled.
Home Theater

Kanopy privacy breach reveals which movies members have been streaming

Free video streaming site, Kanopy, has been inadvertently publishing millions of lines of web log data for days, according to a new security report. A bad actor could guess a person's identity and see what they've been watching.
Home Theater

March Madness deal alert: Get a 43-inch LG 4K HDR TV for just $270

March is a great time to find a deal on a new TV, and this one is worth every penny: Walmart is selling LG's 43-inch 43UK6300PUE, a very capable 4K HDR Smart TV, for almost 50 percent off the regular price, at $270.
Home Theater

How to connect your Roku device to your hotel room’s TV

Staying at a hotel, but can't bear to be parted from your favorite streaming shows and movies? Take them with you with our complete guide to using your Roku on the road when staying at a hotel.
News

Apple’s Beats to reportedly release truly wireless PowerBeats earphones in April

Beats will reportedly release a truly wireless PowerBeats earphones next month, following the announcement of Apple's new AirPods. The second-generation AirPods received the new H1 chip, which is also expected to power the new PowerBeats.
Emerging Tech

Awesome Tech You Can’t Buy Yet: Robotic companions and computer-aided karaoke

Check out our roundup of the best new crowdfunding projects and product announcements that hit the web this week. You may not be able to buy this stuff yet, but it's fun to gawk!
Movies & TV

The best new movie trailers: Deadwood, John Wick 3, Shazam, and more

Everyone loves a good trailer, but keeping up with what's new isn't easy. That's why we round up the best ones for you. This week, it's new trailers for John Wick: Chapter 3, Deadwood, Shazam!, and Once Upon a Time in Hollywood.