ESPN 3D faces an uncertain future

espn 3d faces an uncertain future

After all the hype, it may be that there was little substance to ESPN’s 3D coverage. In an interview, the company’s own director of technology, Jonathan Pannaman admitted in a press conference in Europe that the sports network has not seen a clear return on investment. Even so, ESPN isn’t quite ready to give up on it.

But halfway through its year trial, shouldn’t there be some indication of whether or not it will succeed? Is there really no way to tell how well its newest flagship feature is doing? Maybe ESPN just isn’t ready to admit defeat. Or maybe the network is just really confused – as Pannaman added, ESPN is “still not sure what makes sense” when it comes to its 3D broadcasting decisions.

With the amount of money and attention ESPN has thrown at 3D, being in “not sure” territory is dangerous.

It’s possible the network is just too ahead of the curve, and not enough people are willing to spend the money on a 3D TV yet. As Pannaman put it, “We’ve also got to get more eyeballs looking at 3D to get some idea of acceptance in the marketplace,” which is difficult to do when so many people are just not buying into the high prices or wearing the goggles, as a recent survey has shown. It’s possible that consumers won’t be convinced the investment in a 3D TV is worth it. At the moment, ESPN only broadcasts certain events in 3D, versus slated programming specifically for the technology, making it a tough call when it comes time to buying a new TV – are select games worth a few hundred dollars?

So far, the answer is no. The same survey also revealed that the Consumer Electronics Association was way off in its estimations of 3D TV success, with a measly 1.1 million making their way into American living rooms this year. In a blog post from last June, the CEA wrote that 25 percent of people it surveyed expected to own a 3D TV in three years.

With half a year to go in its trial, and another planned year of 3D sports coverage after that, there’s still time for a turnaround. ESPN VP of strategic business planning and development Bryan Burns argues that reports of 3D’s failure are extremely premature. Burns claims ESPN’s numbers with 3D are far ahead of where they were when HD first premiered on the market – and that like with HD,  people will take a wait and see approach only to eventually jump on board.

Smart Home

The future of food could make kitchens and grocery stores obsolete

Will we be 3D printing our food in 20 years? Will grocery stores as we know them disappear? The 2018 Smart Kitchen Summit included a lot of wild predictions about the future of cooking.
Emerging Tech

There’s finally a way to trace ‘untraceable’ 3D printed guns

To help track 3D-printed guns, researchers have developed a new algorithm which is able to identify which 3D printer was used to print an object, based on its unique fingerprint. Here's how.
Emerging Tech

This 3D-printed house made of earth and rice husks costs less than an iPhone

Italian 3D-printing company WASP has just demonstrated the 3D printing of a hut structure using a combination of 3D-printed concrete and a mud-based material. All for around $1,000.
Outdoors

Keep your noggin protected in style with this 3D-printed bike helmet

Kupol is the bike helmet that uses 3D printing to improve the design, making it safer, more comfortable, and better ventilated than traditional cycling helmets while remaining lightweight and attractive at the same time.
Movies & TV

The best new movie trailers: ‘Curse of La Llorona,’ ‘Jonathan,’ and more

Everyone loves a good trailer, but keeping up with what's new isn't easy. To simplify things, we round up the best ones each week. On tap this week: New trailers for The Curse of La Llarona, The Kid Who Would Be King, and more.
Home Theater

Budget TVs are finally worth buying, and you can thank Roku

Not all that long ago, budget TVs were only worth looking at if, well, you were on a budget. Thanks to Roku, not only are budget TVs now a viable option for anyone, but they might even be a better buy than more expensive TVs.
Emerging Tech

Awesome Tech You Can’t Buy Yet: A.I.-powered cat toys, wallets, food containers

Check out our roundup of the best new crowdfunding projects and product announcements that hit the web this week. You may not be able to buy this stuff yet, but it sure is fun to gawk!
Movies & TV

The best movies on Amazon Prime right now (October 2018)

Prime Video provides subscribers with access to a host of fantastic films, but sorting through the catalog can be an undertaking. Luckily, we've done the work for you. Here are the best movies on Amazon Prime Video right now.
Movies & TV

Best new shows and movies to stream: ‘Apostle,’ ‘Daredevil’ season 3, and more

Need something to watch this weekend? Check out our list of the best new shows and movies to stream right now. On the list this week: Apostle, Daredevil season 3, Making A Murderer season 2, and more.
Movies & TV

'Prime'-time TV: Here are the best shows on Amazon Prime right now

There's more to Amazon Prime than free two-day shipping, including access to a number of phenomenal shows at no extra cost. To make the sifting easier, here are our favorite shows currently streaming on Amazon Prime.
Home Theater

Google offers a week of free credit after YouTube TV outage, but not for long

Earlier this month, YouTube TV went down for users all around the world, and to make up for it, Google is offering affected users a week of free service. But if you want to grab the credit, you need to act quickly.
Home Theater

How to crack the code and find the best TV resolution for your needs

720p? 1080p? 4K UHD? What does it all mean? Choosing the best resolution for your TV can be tough, but fear not: We’ll break down the dirty details and help you figure out the right resolution for you.
Home Theater

Six sensational subwoofers that will shake any room on any budget

Whether you're a film buff or a music junkie, sometimes you just need to go lower. Luckily, we've put together a guide to the best subwoofers, so you can feel your favorite movies instead of just hearing them.
Movies & TV

‘Iron Fist,’ ‘Luke Cage’ cancellations by Netflix spark serious questions

The cancellation of Marvel's Iron Fist and Luke Cage solo series on Netflix has sparked no shortage of questions, rumors regarding new team-up projects, and concerns about the future of the remaining series in the two companies'…