Skip to main content
  1. Home
  2. Audio / Video
  3. News

Dolby Atmos FlexConnect gets its first competitor at CES 2025

Add as a preferred source on Google
Diagram showing Fraunhofer IIS UpHear Flexible Rendering.
Fraunhofer IIS

Dolby Labs’ Dolby Atmos FlexConnect platform is a clever concept. It’s software that’s designed to be built into a TV, where it performs some room calibration magic, ultimately letting you place your speakers anywhere you want, while still getting an Atmos experience. And now it has its first competitor: Fraunhofer UpHear Flexible Rendering.

Fraunhofer Institute for Integrated Circuits (better known as Fraunhofer IIS, or just Fraunhofer) — the organization that created the ubiquitous MP3 music format — will be demoing UpHear Flexible Rendering at CES 2025, exactly one year after the first demos of Dolby Atmos FlexConnect.

Recommended Videos

Just like FlexConnect, Fraunhofer says that UpHear Flexible Rendering will make it possible to place wireless speakers (just one, or multiple units) almost anywhere in your room, and the AI-driven system will automatically calibrate it to deliver optimized stereo or surround sound formats.

“Currently, users can only connect to one smart speaker at a time or to a fixed setup per room,” said Fraunhofer IIS’ product manager for UpHear, Sebastian Meyer. “With the UpHear technology, you now have the flexibility to conveniently combine any number of speakers into an immersive speaker cluster wherever you want. Party music in the kitchen? Transform your living room into a movie theatre? Operas in the bathroom? It is all possible without a fuss.”

One big difference between FlexConnect and UpHear is that UpHear can be integrated into a variety of devices, including TVs, soundbars, and smart speakers, which means you may be able to create an UpHear system without trading in your existing TV.

When Dolby announced Dolby Atmos FlexConnect, it said the first FlexConnect TVs would be coming from Hisense and TCL. Those still haven’t shown up (maybe we’ll see them at CES 2025), which gives UpHear Flexible Rendering a chance to catch on and possibly take the lead on flexible speaker systems.

While UpHear Flexible Rendering is a new offering, Fraunhofer’s UpHear technology portfolio has been around for several years. It has already been integrated into a variety of devices like Sennheiser’s family of Ambeo soundbars, where it provides surround sound virtualization. Different versions of UpHear have been developed for cameras, smartphones, VoIP devices, headphones, and earbuds.

Simon Cohen
Former Contributing Editor, A/V
Simon Cohen obsesses over the latest wireless headphones, earbuds, soundbars, and all manner of related devices and…
I found 6 Smart TV deals worth your money during Amazon Prime Big Day deals
Insignia, Roku, Hisense, and Samsung screens from $179.98 to $827.99.
Computer Hardware, Electronics, Hardware

Big TVs are on discount during the Amazon Prime Big Day sale, but a bad pick stares back at you for years. To save you the time and effort, here are seven deals, from a $179.98 Insignia to a 65-inch Samsung smart TV that truly earn their keep. Discounts reach up to 45%. With that out of the way, let’s get started.

Insignia 55-inch Class F50 Series 4K Fire TV - $179.98 (10% off)

Read more
I found 6 Roku and Fire TV deals worth grabbing during Amazon Prime Big Deal Days
Roku and Fire TV upgrades from $17.99 to $99.00.
Prime Big Day Deals on Roku and Fire TV featured image.

The Amazon Prime Big Day has slashed prices on some of the best Roku and Fire TV streaming devices. To save you time, I sorted three Roku deals and four Fire TV deals. The recommendations below include a $17.99 stick and a $99.00 soundbar with a built-in streaming device. Discounts hit as high as 64%, and none of these prices are Prime-exclusive.

Roku Streaming Stick Plus with Voice Remote - $34.00 (43% off)

Read more
I scoured Amazon’s Prime Big Deal Days headphone deals and found 5 clear winners
From Sony and Bose flagships to a surprisingly capable $38 bargain, these are the five noise-canceling headphones I'd actually recommend buying during the sale.
Electronics, Headphones

Whether you're looking to block out office chatter, survive a long flight, or just tune out distractions while you work, a solid pair of noise-canceling headphones can be a worthwhile investment. Premium ANC gear rarely sees big price cuts, which is why Amazon's Prime Big Deal Days is a great time to buy. I've sorted through the noise to find the five best headphone deals actually worth grabbing today, from flagship heavyweights to sub-$40 bargains.

Sony WH-1000XM6 – $378 (18% off)

Read more