Skip to main content

Cut the curve: LG unveils all-new flat OLED TVs

LG is, quite literally, doubling down on OLED this year — in Korea, at least. The company is adding five new models to its premium OLED lineup for a total of 10, as reported by Korean newspaper MK Business News. The new Korean models were announced just ahead of a similar roll-out expected to hit the U.S. later in August.

A pioneer in OLED TV displays, LG is reportedly adding five new models to its OLED arsenal, spanning four series in the Korean market. Most notably, the new TVs will be the first from LG to offer the display technology in the traditional flat design — up to this point, all of LG’s OLED models, including the original 55-inch EC9300 HDTV, have featured a curved form factor.

Recommended Videos

The new selection will reportedly include models in both 65 and 55-inch sizes, boasting LG’s Art Slim Design, which cuts the profile even slimmer than the current collex of razor-thin curved OLEDs, with one of the 55-inch models stretching a mere 4.8mm in thickness.

MK Business also claims that just four of the new models being unrolled in South Korea will be sporting 4K UHD, while a fifth will top out at 1080p resolution. That said, this release may not be precisely mirrored when LG brings its new sets stateside. For one thing, LG has previously announced it would not release any new OLED TVs in the US that don’t offer 4K UHD resolution, and we expect there may be other subtle differences between the separate releases.

In addition, LG specifically told Digital Trends that any pricing attached to the Korean models could not be used as an indicator for US pricing, which will be announced “in the coming weeks.”

All that being said, the big headline here is that flat OLEDs are coming to America. So if you’ve been salivating over the brilliant colors and perfect contrast of OLEDs, but hate the curve, your time is about to come — just get ready to dig deep into your wallet.

Ryan Waniata
Former Home Theater & Entertainment Editor
Ryan Waniata is a multi-year veteran of the digital media industry, a lover of all things tech, audio, and TV, and a…
New Philips OLED Roku TV challenges LG’s OLED dominance
Philips OLED Roku TV.

Fans of Roku and OLED TVs have a new option. Roku has partnered with Philips to bring the first Philips 4K OLED TV to the U.S. The 65-inch Philips OLED Roku TV (formally known as the 65OLED974/F7)  is currently a Sam's Club exclusive, where it's been priced at $1,300 -- roughly the same price as the 65-inch LG B4 OLED TV. Part of the Sam's Club exclusive is a three-year warranty, a nice bonus as most new TV warranties are just one year.

In addition to all of the streaming benefits that come with Roku OS, including a voice-capable remote control, the Philips OLED Roku TV has a three-sided borderless display with 4K resolution (3840 x 2160) and a native 120Hz refresh rate. It supports Dolby Vision, HDR10, and HLG HDR TV formats and it can sense and adapt to ambient lighting conditions thanks to Dolby Vision IQ.

Read more
Most exciting TVs of 2025 – from CES
most exciting 2025 tvs

Now that I’m back at home and I’ve washed the Vegas off of me and out of my clothes, I’m looking back on the absolute nut-fest that was CES. It was somewhat like a big family reunion.

There is the family of journalists running around trying to scoop each other, skipping dinner and fun parties to type frantically late into the night; the family of YouTubers armed with cameras and caffeine and, ultimately, cocktails; and the family of brand reps we’ve come to know over the years whose feet definitely hurt as much as everyone else’s, but you won’t hear them complaining about it.

Read more
LG Display confirms what Panasonic told us at CES — new four-layer OLED is here
The LG G5 OLED TV displayed in a suite at CES 2025.

It seems as though Panasonic forced LG Display's hand when it announced at CES 2025 the new panel technology at use in its new Z95B OLED TV -- a new four-layer OLED panel structure that increases brightness while improving efficiency at the same time. Today, LG Display has confirmed that it has developed this new tech, while providing more details than LG Electronics did last week when we met with them.

For context, the new G5 OLED LG debuted gets brighter than last year's model, but without the benefit of the MLA (Micro Lens Array) technology LG developed specifically to achieve the improved brightness it needed to compete with QD-OLED and micro-LED. At the time, LG was coy on the new technology that helped the G5 get demonstrably brighter than its predecessor, the G4 OLED TV ("We'll have more to talk about at the reviewer's workshop later this year," they told us), but we had strong suspicions it was a new four-layer OLED panel technology.

Read more