Panasonic’s flagship 4K LED TV may cost you $7,000, hits stores in November

panasonics best 4k uhd tvs ever hit stores hefty price tag panasonic ax900u
After much speculation by anxious videophiles, Panasonic today announced the release of two of its most anticipated, highest performing, and just plain massive 4K UHD TVs to date. The company’s flagship 65-inch AX900, the glory of which we got to drink in recently at the Luxury Technology Show, may cost as much as $7,000, while the massive 85-inch AX850 could run double that, at $14,000 according to Twice. Both TVs will be available next month at Best Buy and at Panasonic’s website. Panasonic has not released pricing for the TVs as of yet, so the numbers above are purely speculative at this time.

The AX850 will be another monster of the genre when it hits showroom floors, dazzling with its sheer size and unflinching 4K resolution thanks to a loaded arsenal of some of Panasonic’s best technologies. Those include illumination matched for your environment, top black level reproduction, and the company’s best color reproduction technology which offers a color pallete designed to deliver the exact experience film directors intended through collaboration with Panasonic’s Hollywood Laboratories division.

However, while the AX850 and its sheer size are certainly impressive, it is the AX900 that represents the ultimate delivery on Panasonic’s promise to deliver an LCD TV lineup that can provide plasma-like picture quality. Employing one of the most advanced direct LED backlighting systems in the business, the AX900’s unprecedented 5 x 5 matrix local dimming virtually eliminates the dreaded LCD halo effect, creating ultra rich black levels behind sparkling whites for an image as close to plasma as we’ve encountered outside of OLED TV technology.

That’s big news for those lamenting the recent shuttering of Panasonic’s plasma division, which offered some of the top picture performance available before it was decommissioned last year, preceding similar moves from across the industry that has left still-unproven OLED technology as its only real successor. We knew Panasonic had been working on creating LCD screens that would compete with plasma when it came to black levels, and it appears the breakthrough in local dimming for the AX900 represents its silver bullet there. The only TV we’ve seen in the LCD space that comes close is Sony’s similarly spectacular X950B.

Along with excellent picture performance, both TVs have been THX 4K Certified to assure image quality and stability, as well as offering top specs including HDMI 2.0 support for 4K input at 60fps, a quad-core Pro5 super-high speed processor for a snappier smart interface, and the latest H.265 codec for 4K streaming, including the recently procured ability to stream Netflix in 4K.

Historically, pricing can vary by thousands of dollars from inital speculation, so we’ll have to wait and see if the retail prices match up with the rumors. You can get your hands on both of Panasonic’s new 4K titans direct from Panasonic, or at Best Buy in a few short weeks.

[Updated 10/21/2014: This post was updated to reflect that the pricing for the TVs is speculative at this point. We will update again once the official price points for the TVs are released.]

Product Review

Hisense’s new H8E 4K TV serves up a pretty picture at a very nice price

Budget TVs continue to get more attractive and that includes the latest from Chinese TV maker Hisense. The company’s new H8E offers 4K resolution, HDR, and a slick design for well under $500.
Home Theater

The seven best TVs you can buy right now, from budget to big screen

Looking for a new television? In an oversaturated market, buying power is at an all-time high, but you'll need to cut through the rough to find a diamond. We're here to help with our picks for the best TVs of 2018.

Here are the best 4K TV deals for November 2018

There's no doubt that a good 4K smart TV is the best way to take your home entertainment setup to the next level to enjoy all your favorite shows, movies, and games in glorious Ultra HD. We've got the best 4K TV deals right here.
Home Theater

Google Chromecast and Chromecast Ultra: Everything you need to know

Google's Chromecast plugs into your TV's HDMI port, allowing you to stream content from your tablet, laptop, or smartphone directly to your TV. Here's what you need to know about all iterations, including the 4K-ready Chromecast Ultra.
Home Theater

Don’t cash in that 401(k)! These are the best TVs you can get for under $500

These days, $500 can get you a pretty nice TV. Still, sorting through thousands of options online can be both boring and overwhelming, so we've put together a quick guide to the best TVs under $500.
Home Theater

Still listening on tinny TV speakers? Try one of our favorite soundbars

You no longer have to sacrifice sound for size when selecting home audio equipment. Check out our picks for the best soundbars, whether you're looking for budget options, pure power, smarts, or tons of features.
Smart Home

All the best Amazon Black Friday deals for 2018

Amazon may be an online-only retailer, but that doesn’t mean its Black Friday sales are anything to sniff at. In fact, due to its online status, Amazon has huge flexibility with the range of products and deals it can offer. Here's our…
Home Theater

Wireless headphones are finally awesome, and these are our favorites

Between sleek form factors, prime audio quality, and the freedom of untethered listening, there has never been a better time to pick up a pair of wireless headphones. These are the best ones currently available.
Home Theater

Throw away those EarPods -- we dug up the best headphones in every style

Trolling the internet for hours to find headphones is no way to live. Instead, leverage our expertise and experience to find the best headphones for you. Here are our 10 favorites.
Home Theater

Set your ears free with the best completely wireless earbuds

If you can't stand the tangle of cords, or you're just excited about completely wireless earbuds, you're going to need some help separating the wheat from the chaff. Our list serves up the best wireless earbuds around.

The best Target Black Friday deals for 2018

The mega-retailer opens its doors to the most competitive shoppers at 6 p.m. on Thursday, November 22, and signs indicate that the retailer means business this year. We've sifted through all of the deals, from consumer electronics to small…

Cyber Monday 2018: When it takes place and where to find the best deals

Cyber Monday is still a ways off, but it's never too early to start planning ahead. With so many different deals to choose from during one of the biggest shopping holidays of the year, going in with a little know-how makes all the…
Home Theater

What’s new on Netflix and what’s leaving in December 2018

Our complete list of what's new on Netflix for December 2018 and which titles will be removed will help you catch up on your bingeing, and also ensure you don't miss any titles heading into the streaming ether.
Home Theater

What’s new on HBO and what’s leaving in December 2018

Whether you're a cable lifer or a staunch cord cutter, there's never been a better time to get down with premium TV. Follow us to find out what's new on HBO each month. December 2018 brings sci-fi hit Ready Player One and the drama Icebox.