Skip to main content

Digital Trends may earn a commission when you buy through links on our site. Why trust us?

Amazon’s Echo speaker gets the Product (RED) treatment for charity

amazon echo speaker red charity product
For a limited time only, purchasing an Amazon Echo won’t only contribute to the company’s coffers, ten percent of the proceeds will also be paid out to charitable causes.

The initiative is part of the Product (RED) campaign set up in 2006 by U2 frontman Bono and Bobby Shriver to work with brands to raise money for the Global Fund‘s fight against AIDS.

If you shell out for this particular version of the Echo, you’ll have to be cool with visitors to your home being distracted by its bright red design, characteristic of all (RED) products, though you could always pop it behind the sofa if you’d prefer a little less visual stimulation.

The good news is that the (RED) Echo is the very latest version of Amazon’s smart speaker, reviewed by Digital Trends earlier this month. We praised it not only for its improved sound over the original device, but also for its more compact size. The only difference is the color, as the regular Echo is offered in various fabric styles and colors, including charcoal, sandstone, and heather gray in fabric, or oak or walnut veneer.

The red version costs $100 — the same as the regular Echo — with 10 percent heading to charity if you order before December 31, so that’s a whole $10 going to charitable causes. The (RED) Echo starts shipping on December 6, but the company is taking pre-orders now .

Product (RED) tech

Amazon, which has other (RED) products for sale on its site, is by no means the first tech company to partner with the nonprofit brand. Apple is another high-profile company that’s been involved for years, offering lots of its gear — all in red — to consumers.

Earlier this year it offered a bright ruby red iPhone 7 to anyone who likes to stand out in a crowd, and in recent years it also launched a (RED) Watch, iPod Touch, and a portable speaker. And then there was this one-off (RED) Mac Pro that auctioned for nearly a million bucks in 2013.

Microsoft, Canon, and Snapchat have also been involved with Product (RED), though Apple has been the most enthusiastic contributor to date, having so far donated more than $130 million to the cause. You can see Apple’s full range of (RED) gear on its website.

Editors' Recommendations

Trevor Mogg
Contributing Editor
Not so many moons ago, Trevor moved from one tea-loving island nation that drives on the left (Britain) to another (Japan)…
Amazon makes it harder for non-Prime members to get free delivery
Amazon logo on the headquarters building.

Amazon is constantly adjusting its delivery costs for its online shoppers, whether they’re Prime members or not.

The latest change, which came this week and affects non-Prime members, will see the minimum purchase cost for free shipping increase to $35 in a number of markets, according to notices on its website that were spotted by CNBC.

Read more
We’re getting another Amazon Prime shopping event in October this year
Digital Trends Best Prime Day Deals

If you didn't get all your shopping done during Prime Day, you're getting a second chance. Amazon just announced Prime Big Deal Days, a second exclusive Prime member shopping event for 2023.

Doug Herrington, the CEO of Worldwide Amazon Stores, announced the event via his LinkedIn page on Tuesday morning. Details are still scarce, but we know the event will take place in October of 2023 and be available to Prime members in 19 countries, including the U.S. and the U.K.

Read more
What is Amazon Alexa, and what can it do?
Echo 4th Gen speaker on table.

Amazon Alexa is an interactive voice assistant that can check the weather, launch your favorite playlist, and everything in between. Alexa can be found on most Amazon products, including the new Echo Pop, the iconic Echo Dot, and even a variety of smart thermostats, soundbars, lamps, and more. Aside from taking basic commands from you, Alexa can also dish out commands to the rest of your connected smart home -- making it easy to streamline your life.

Interested in learning more about Amazon Alexa? Then you’re in the right place. Here’s a closer look at where Alexa comes from, how it works, where it got its name, and just about everything else you’d want to know about the popular voice assistant and smart home savant.
Who/what is Alexa?

Read more