Snapchat’s new sponsored filters highlight World AIDS Day

companies advertise on snapchat for super bowl 50 how to use
In its first-ever partnership with a nonprofit organization, Snapchat is releasing a series of new filters to mark World AIDS Day in collaboration with (RED) and The Bill and Melinda Gates Foundation.

The new filters are each named after a celebrity, including Jared Leto, DJ Tiesto, and Jimmy Kimmel, and are only available for 24 hours. Each time the filters are used, The Gates Foundation will donate $3 to the (RED) organization — up to $3 million — reports Fortune.

Snapchat "Jared Leto" filter.
Snapchat “Jared Leto” filter.

(RED) is part of the ONE Campaign, an organization dedicated to eliminating new HIV infections. According to (RED), the $3 raised as part of the Snapchat partnership can provide 10 days of life-saving HIV/AIDS medicine in sub-Saharan Africa. The latter is the most infected region in the world, where it is estimated that over 25 million people live with HIV/AIDS, according to the World Health Organization.

As mentioned, this is Snapchat’s first collaboration with a nonprofit. In the past it has created sponsored filters for companies such as McDonald’s and sponsored lenses for The Peanuts Movie.

(RED) has consistently partnered with brands and social media platforms. As part of World AIDS Day, (RED) is also joining forces with Uber and Coca-Cola. In the past, the organization collaborated with Twitter, Foursquare, and the Twitter-owned video service, Vine.

World AIDS Day is an annual event declared by the United Nations, taking place around the globe. On the eve of this year’s event, the Empire State Building was illuminated in red. Elsewhere, marches were held in Thailand and India, and 10,000 candles were lit in Amsterdam’s Arena to commemorate this past year’s AIDS victims.

Movies & TV

Apple's plans to take on Netflix by cranking out Oscar-friendly movies

Apple has an ambitious slate of original programming it has been developing, and now we know where we'll be able to see it. Apple confirmed its new subscription service, Apple TV Plus, and revealed some of the projects it will air.
Deals

Amazon Prime Day 2019: Predictions for July 15 and the best deals now

Amazon Prime Day 2019 is going to be on July 15 and July 16. We've been taking a look at the best discounts from previous Prime Days to give you our predictions of what this massive 2-day event will entail.
Cars

From Rolls-Royce to Lamborghini, these are the most expensive cars in the world

If you recently discovered an oil reserve in your backyard, you probably have some extra cash to spend. Look no further, because we’ve rounded up the most expensive cars in the world.
Movies & TV

Prime-time TV: Here are the best shows on Amazon Prime right now

There's more to Amazon Prime than free two-day shipping, including access to a number of phenomenal shows at no extra cost. To make the sifting easier, here are our favorite TV series currently streaming on Amazon Prime.
Social Media

Kim Kardashian can get a deepfake taken off YouTube. It’s much harder for you

YouTube took down an incredibly realistic — and fake — video purporting to show Kim Kardashian West discussing a shadowy organization called “Spectre” and mocking her fans for violating copyright.
Social Media

Maybe you missed something, so here's how to take another look at that Snap

The people you follow on Snapchat are important to you. If you get frustrated when you're trying to look at a friend's Snap or Story and it disappears, here's how to replay a Snapchat message or post.
News

Brush up on your makeup skills with YouTube’s new augmented reality feature

YouTube will soon let users try on makeup while watching popular makeup tutorials through augmented reality. Viewers will be able to actually try on the makeup products the online tutorials are showcasing and promoting. 
Social Media

You can delete Snapchat messages in a snap with these simple tips

If you've ever sent a message to someone and wish you could delete it, Snapchat has a feature you'll like. Yes, it lets you delete messages you've already sent. There are some limitations, though. Here's how to delete Snapchat messages.
News

Congress already wants to block rollout of Facebook’s cryptocurrency

It only took a few hours after Facebook provided details of its Libra cryptocurrency on Tuesday for lawmakers in Congress to tell the social media giant to pump the breaks. Facebook was asked to stop development until Congress weighs in.
Computing

What is Libra? Here’s what you need to know about Facebook’s new cryptocurrency

Facebook released a white paper announcing its new cryptocurrency, Libra, which it intends as a way to enable more people around the world to process online payments. Here's how the new blockchain technology works.
News

YouTube could make big changes to children’s content amid federal investigation

YouTube is considering major changes to its recommendation algorithm amid an investigation by the Federal Trade Commission into how it handles videos aimed at children. The investigation is in its late stages, and is in response to…
News

Facebook’s content moderators break their silence on terrifying work conditions

Content moderators for Facebook are overworked and overstressed to the point of unhealthy results. Last year, a moderator collapsed at his desk while on the clock and died of a heart attack. 
Social Media

Keep up with the latest from your favorite Pinterest accounts with these tips

Your first step as a new Pinterest user is to follow your friends and favorite influencers so your feed is full of awesome, interesting stuff you love. Here's how to follow someone on Pinterest.
Social Media

A new Senate bill would fundamentally change the internet as we know it

A new bill in the U.S. Senate could cause the internet as we know it to cease to exist by holding major tech companies like Facebook or YouTube liable for anything posted on their platforms.