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Consumer Reports pulls its Dyson stick vacuum recommendation

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Based on the results from an extensive consumer survey, Consumer Reports has removed its recommended rating from all Dyson stick vacuum models — a stern slap on the wrist for the high-end appliance manufacturer that may impact sales.

Consumer Reports named the Dyson V8 Absolute “the best stick vacuum we’ve ever tested” following lab tests in 2016, yet that model and all other Dyson V-series stick vacuums have now been downgraded to the “very good” overall rating bracket. That also includes the 2018 Cyclone V10, a complete rethink of the product powered by a next-generation motor so innovative the company has official declared an end to development into devices that have cords. According to the testing group, Dyson stick vacs break more often than any other tested brand, and the cleaners received the lowest predicted reliability ratings.

“This doesn’t mean that if you own a Dyson stick vacuum you’re guaranteed to have a problem with it, or even that it’s a bad product,” noted Maria Rerecich, Consumer Report’s senior director of product testing. “The message is that we think consumers are more likely to have a ‘hassle-free’ experience with a product we recommend.”

After the testing group informed Dyson of the reliability results and the rating change, Dyson provided the following statement:

“Dyson goes to the limit to create machines that perform exceptionally, are delightful to use, and last a long time. Our rigorous testing, owner surveys, and years of performance differ from the reliability predictions made by Consumer Reports. We will never stop learning and working to do right by our owners.”

Reached by email, Dyson told Digital Trends it had no additional comments to offer.

Consumer Reports rating change for the Dyson stick vacuums followed a survey of 51,275 vacuums of all types that its members purchased between 2008 and 2018.

After tabulating the survey results, Consumer Reports discovered that the Dyson stick models were on par with other brands for the first two years, but then start to fail at greater rates in the third year, culminating in the lowest reliability by the fifth year. The stick vac brand with the highest predictability rating was Shark, which had a failure rate of about 25 percent.

The most common problem with the Dyson stick vacs, although no worse than other brands, was a dead battery, usually after three years. Problems with brushes working correctly after three years, however, occurred at a higher rate with Dysons than most other models. Other problems included suction loss, power switch failure, and total vacuum shutdown.

Consumer Reports also found that Dyson’s stick vacs earned the top rating of “excellent” for owner satisfaction. Shark was the only other stick vac company that was rated excellent for owner satisfaction; Shark was also rated excellent on predicted reliability.

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Bruce Brown
Digital Trends Contributing Editor Bruce Brown is a member of the Smart Homes and Commerce teams. Bruce uses smart devices…
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