Skip to main content

LG unveils an entirely new brand for ‘the best of the best’

Here’s something brand new: an air purifier, a fridge, a TV, and a washing machine. Snore.

But wait a second! These appliances are better than everything else in LG’s wide lineup of consumer electronics goods, the company says. Indeed, these are the best of the best — and they’re so good they’re almost bad, explained fashion designer Philip Lim.

“I never felt so good to be next to an appliance.”

Please enable Javascript to view this content

“I kid you not, I never felt so good to be next to an appliance. I almost felt naughty,” said Lim, who joined LG at an event in New York City’s Rockefeller Center to unveil an entirely new brand: LG Signature. The four products are the first items in a new brand for LG meant to combine cutting-edge technology and world-class design. To underscore those two elements, the company brought Lim and other world-class artists the NYC event. To discuss the fridge, for example, LG presented San Francisco chef Dominique Crenn.

“The LG Signature Fridge is very amazing. Very sexy. It makes it easier to create with food and express my signature style in the kitchen,” Crenn told the crowd. And Savion Glover let his tap-dancing skills speak for themselves, with a performance meant to be as dazzling as the shiny new products.

So two different people called these appliances sexy. But are they really? Let’s walk through the line.

LG Signature OLED TV

For starters, there’s a top of the line television, the LG Signature OLED TV (model number OLED77G6P), a 77-inch OLED that sells for a heart-breaking $20,000. Digital Trends TV guru Caleb Denison kicked the tires of this model at the CEDIA trade show last month, and was very impressed with the TV’s perfect black levels. But the screen isn’t the only large part of this TV. The price tag also gets you LG’s Signature Concierge service, a one-on-one customer support and service program, meaning you should never have to worry if you’re having trouble with the TV.

LG Signature Refrigerator

Then there’s that fridge Crenn said was so sexy. The LG Signature Refrigerator (model LUPXS3186N) costs an astonishing $8,499, but carries some really neat features. For starters, there’s an auto-open feature on the door that lets you open the fridge by swiping your foot through a sensor beamed onto the ground. Cool, but hardly worth the cost of a used Rolls Royce. A sleek glass panel fills most of one of the fridge’s French doors; knock twice on the panel and a light turns on inside, letting you peek into the fridge to see what’s there before opening the door and letting the cold air out. Not bad!

LG Signature Washer and TWINWash Mini

There’s a Signature Washer in the line as well (model WM9500HKA), for a more reasonable $1,999, with a slew of features to impress. A smaller tub sits underneath it, to let you wash two loads at once, but it’s the interface that’s really eye-opening: A simple ring of six icons sits on the glass face of the drum, with controls for Daily Cycles such as Wool, Easy Care, Cotton, and so on. A swipe left or right shuffles through other features and icons to turn them on or off. LG calls it a Full Touch On-Door Panel, which sounds about right. Turning the display on is as simple as tapping it with your elbow, Lim demonstrated.

“It even has … tech people what do you call it … Wi-Fi?”

The LG Signature Combo Twin Wash System (model LUWM101HWA) is a combo washer/dryer meant to save space, and the interface to it was a model of efficiency as well. It’s due out nearly next year for $3,699.

LG Signature Air Purifier

Finally, there’s the LG Signature Air Purifier (model AM501YWM1) — a display on the front changes from red to blue as indoor air quality improves. Ordinarily, an air purifier does little to impress. This one has a clear window into its workings, letting you watch water percolate as it’s passed through filters and cleaned. It’s kind of mesmerizing. Due soon, for $1,699, LG says.

The event was the final stage in a rollout that’s taken most of this year. LG announced the Signature line of products back in January at CES, and it had been calling things “Signature” even before that. Still, it’s nice to see the products actually making their way to the public. Being able to afford these luxury products? That’s another story.

Jeremy Kaplan
As Editor in Chief, Jeremy Kaplan transformed Digital Trends from a niche publisher into one of the fastest growing…
Hyundai’s brand new Ioniq 9 EV features backseat lounge
hyundai ioniq 9 lounge 4 single image desktop

After months of teasing details about the Ioniq 9, Hyundai’s much-anticipated, three-row electric SUV, the company finally unveiled it at the Los Angeles Auto Show.

One of the Ioniq 9’s promised features -- that the SUV had the ability to offer a lounge-like interior – had most of us wondering what exactly that might mean.

Read more
LG shows off first display that can stretch by 50%
Stretchable RGB display created by LG Display.

While stretchable displays aren't new, what you can do with them depends on how much they can stretch. That makes LG Display's latest stretchable achievement notable: The company says it has hit a 50% stretch threshold, marking the first time a display has been deformed to this degree.

It's a literal expansion of the company's technology. In 2022, LG Display showed off its first stretchable display -- a 12-inch RGB, microLED panel with a claimed pixel density of 100 pixels per inch (ppi) that could stretch by 20%. Its newest version is the same size, with the same pixel density, but by improving the properties of a special silicon material substrate used in contact lenses and developing a new wiring design structure, it has more than doubled stretchability to 50%.

Read more
Why the AirPods Pro’s best new feature is forbidden in over 100 countries
An Apple iPhone 14 showing the limited hearing protection options available in Canada under iOS 18.1.

Guess what Canada, France, Spain, China, the United Kingdom, Mexico, and 100 other countries have in common? None are able to take advantage of the Apple AirPods Pro 2's best new hearing health features.

Sitting in my home office in Toronto, I learned this the hard way: After upgrading my iPhone and AirPods Pro 2 to the latest software this week, I was offered the hearing protection feature, but I still couldn't see the hearing test and hearing aid options slated to arrive with iOS 18.1.

Read more