“What we’ll be doing is taking this platform and enable it to rest above existing grocery services,” says Fox,”The problem I want to solve is how do we help moms at 6:30 p.m. on a Wednesday night, when the kids are hungry and she’s had a long day at work, and she resolved to eat better weeks ago.”

Currently, you can explore all of Lighter and its options completely for free, but beginning June 1, you’ll have to pay for services like one-on-one nutritional counseling. That said, Fox and her co-founder Micah Risk want as many individuals as possible to benefit from the nutritional advice afforded by the site, so many of the basic functionalities will stay free.

So if you’re looking to model your diet after Beyonce’s personal trainer, a yogi, or a pro football player, Lighter just may have what you need.