Apple invites you to channel your inner animoji, touts Face ID in latest ads

Animoji
Apple first introduced the concept of the Animoji to the world when it launched the iPhone X, and since then the concept has, for good or ill, kind of taken off. One of the most popular ways to make use of the new feature is Animoji Karaoke — a trend that Apple is capitalizing on in its latest advertising campaign.

Apple hinted at an Animoji karaoke video of its own when it launched the iPhone X in September, in which you could see a monkey mouthing the words to a song. At the time, it was just a snippet of a launch video — and now we have a full video.

The trend started gaining steam on Twitter a few weeks ago, and since then hundreds of users have posted videos of their own. Apple’s video opens with Animoji heads bopping along to the music, until the words start — at which point you start to see the models who were used to capture the motion for the Anomoji.

This isn’t the only new Apple ad aimed at promoting the new iPhone X. Apple has actually launched a series of four new ads, each of which was made to promote different standout features of the device. One such ad, for example, shows a user unlocking their iPhone X in the dark using Face ID, helping dispel some of the concerns with the technology, such as that it won’t work in the dark. Another ad shows how the feature will adapt as your face changes — whether it be through things like new glasses, or facial hair, or a haircut, or makeup. In one of the videos, Apple boasts that Face ID is “the most unforgettable magical password ever created.”

Not only that, but these ads come one week after Apple launched its annual holiday video. In that video, the company showed off the AirPods, iPhone X, and iPad Pro — which it touts as a PC replacement.

Apple has a long history of successful ad campaigns, and its latest will likely extend that trend. As we head into the holiday season, Apple is poised to make a killing, thanks in large part to the iPhone X.

Gaming

‘Street Fighter V’ players will get bonuses if they allow in-game ads

Capcom will show in-game advertisements on Street Fighter V starting December 11. Players may choose to deactivate the ads, but they will miss out on some bonuses and content if they do so.
Mobile

Apple’s first iPhone XR case lets you show off your handset’s color

Apple has released its first case for the iPhone XR. Costing $39, the case has a clear back so you can show off the color of your phone, whichever of the six options you went for.
Mobile

iPhone may not get on the 5G bandwagon until 2020 at the earliest

Apple may have taken the decision to hold off adding 5G to its iPhone device range until 2020 at the earliest, according to rumors. If accurate, this may let competitors gain an early lead as 5G tech becomes a desirable feature.
Mobile

The best weather apps for the iPhone

Don't rely solely on your local meteorologist to stay up to date on the weather. Take matters into your own hands with one of these weather apps, each of which brings something unique to the table.
Web

Google’s updated Santa Tracker entertains and teaches coding throughout December

Google's Santa Tracker is in its fifteenth year and is back again with even more features. You can have fun with more than 20 games, learn about different holiday traditions around the world, and enjoy some festive animations.
Wearables

The $200 TicWatch C2 smartwatch is now being sold in the U.S. and U.K.

Digital well-being and disconnecting from your phone is one of 2018's big trends. Mobvoi wants you to think about its TicWatch C2 smartwatch as a great way to help you use your phone less.
Mobile

The Palm has been revived, and is now available in the U.S. and U.K.

A reboot of the classic Palm is finally here and it's tiny. It syncs to your phone and acts as a secondary device -- with a feature to help you disconnect from technology. The Palm will be available exclusively through Verizon for $350.
Mobile

Yes, we really are getting a special McLaren edition of the OnePlus 6T

OnePlus has announced a partnership with McLaren F1, emphasizing a shared interest in speed. The phone company is known for producing special edition devices. Here's what we know about the OnePlus 6T Mclaren Edition.
Deals

Simplify your life with one of these wireless smartphone charger deals

Banish nightly cable fumbling with a wireless smartphone charger. If your smartphone is compatible with wireless charging, the simplicity of placing it on a pad is a beautiful thing. Wireless chargers are also excellent gifts for coworkers.
Mobile

Microsoft Outlook for iOS gets big redesign, with Dark Mode coming soon

Microsoft has deployed a huge redesign for its Outlook for iOS app, which includes new blue branding and some quality-of-life improvements. Dark Mode isn't included, but it's coming soon.
Computing

Our favorite Windows apps will help you get the most out of your new PC

Not sure what apps you should be downloading for your newfangled Windows device? Here are the best Windows apps, whether you need something to speed up your machine or access your Netflix queue. Check out our categories and favorite picks.
Mobile

5G’s arrival is transforming tech. Here’s everything you need to know to keep up

It has been years in the making, but 5G is finally becoming a reality. While 5G coverage is still extremely limited, expect to see it expand in 2019. Not sure what 5G even is? Here's everything you need to know.
Mobile

Car-branded phones need to make a U-turn if they ever want to impress

Your car and your smartphone are becoming one, yet smartphones branded or co-created by car companies are a problem. We look at the history, some examples of the best and worst, then share hopes for the future.
Mobile

Vanquish lag for good with the best routers for gaming

Finding the best routers for gaming is no easy task. With so many out there, how do you know which to pick? We've looked at the many options available and put together a list of our lag-free favorites.