Skip to main content

Apple admits Siri’s AI features are “taking a bit longer” than expected

Pulling up Siri on lock screen of iPhone.
Nadeem Sarwar / Digital Trends

On an earnings call with analysts yesterday, Apple CEO Tim Cook said that the more advanced Siri is under active development, but it could still be a while before it arrives. He assured callers that Apple is “making progress,” but didn’t give any indication of a launch window. Cook spoke extensively about the Apple Intelligence features that have already been released on iOS 18, including Genmoji, Clean Up, ChatGPT integration, and more.

Cook went on to say, “With regard to the more personal Siri features we announced, we need more time to complete our work on these features so they meet our high-quality bar. We are making progress, and we look forward to getting these features into customers’ hands.”

Recommended Videos

In the earnings call, Richard Kramer of Arete Research asked Tim Cook directly about the Siri delays. In response, Cook reiterated, “We just need more time to complete the work so they meet our high-quality bar. There’s not a lot of other reason for it. It’s just taking a bit longer than we thought, but we are making progress and we’re extremely excited to get the more personal Siri features out there.” However, neither Cook nor CFO Kevan Parekh suggested a time to expect the features to roll out.

These features were originally intended to arrive in April, but statements from Apple employees indicate numerous problems and glitches that haven’t yet been resolved. As a stopgap, Apple collaborated with ChatGPT to offer its functionalities on the iPhone and Mac. The company is eager to get the features to a working point, especially as it has already been hit with one lawsuit for allegedly misleading customers with advertising that focused heavily around advanced AI.

Previous statements from Apple suggest the features will launch sometime this year, but these statements were the first updates since the delays were first announced in March. The personalized Siri features are set to include contextual commands and the ability to perform actions within your apps and device settings.

Patrick Hearn
Patrick Hearn writes about smart home technology like Amazon Alexa, Google Assistant, smart light bulbs, and more. If it's a…
There may not be an iPhone in 10 years’ time, says top Apple exec
A person holding the Apple iPhone 16 Pro Max.

Well, whouda thunk it. A top Apple executive positing the idea that in 10 years from now, the iPhone -- your beloved iPhone (unless you have a beloved Android phone, that is) -- may no longer exist.

Before your head explodes at the mere thought of Apple abandoning the iPhone in 10 years’ time, there’s also a chance that in 2035 there will be an iPhone 27, or whatever’s Apple’s calling it by then.

Read more
The iPhone 18 Pro could see a major design change
A person holding the Apple iPhone 16e showing the screen.

If the iPhone 18 release schedule wasn't enough of a shift, it looks like the iPhone 18 Pro and Pro Max models could switch to under-screen Face ID and have only a small camera in the top-left corner of the screen. The news comes from Digital Chat Station on Weibo, a leaker with an inside hook into Apple's supply chain.

"Well, I checked with the Apple supply chain a few days ago. The iPhone 18/18 Pro Max is indeed testing 3D faces under the screen, with a single HIAA hole; the iPhone 8/18 Air is a regular 2+1 hole," they write (as translated by Google.)

Read more
The iPhone 17 Air might not stack up in terms of battery life
Alleged concept render of the iPhone 17 Air in black.

Concerns over iPhone 17 Air battery life might have been spot-on, according to a new report from The Information. Apple allegedly conducted internal tests that showed only 60 to 70 percent of iPhone 17 Air devices would make it through the day without needing a recharge, versus between 80 to 90 percent for other iPhone models.

Of course, part of that is due to the design of the handset. At just 5.5mm, the iPhone 17 Air is set to be the thinnest iPhone ever (and one of the thinnest phones on the market overall), but it might come at the cost of battery capacity. To help offset this problem, Apple is supposedly planning to launch an optional battery case accessory to give users a little bit more juice to get them through the day.

Read more