Apple airs new iPad ads, ‘Alive’ and ‘Together’

By Trevor Mogg Published February 18, 2013

Apple rolled out two new TV ads for its tablets on Sunday, one called Alive, the other, Together.

Featuring the full-size iPad, the newer iPad Mini, a selection of hands and lots of words (you’ll see what I mean), each narration-free 30-second ad ploughs through a range of apps available for both tablets

Recommended Videos

Alive (below) focuses on apps which link in one way or another to adjectives such as loud, deep and alive.

Together (below) runs along the same lines, showcasing apps in the categories of wild, bright and together.

On each ad’s YouTube page, the Cupertino company has included the tagline, “With over 300,000 apps, iPad is up for anything you are.” This figure relates to the number of apps specific to the iPad – in total there are estimated to be around 775,000 iOS apps available via Apple’s iTunes store.

The two commercials tie in with the tech giant’s new billboard campaign (below) picked up by Apple Insider over the weekend. These also show the two tablets together, with various apps under titles like elementary for educational titles and ear opening for music-related offerings.

ipad ad — Image used with permission by copyright holder

Contributing Editor

Not so many moons ago, Trevor moved from one tea-loving island nation that drives on the left (Britain) to another (Japan)…

Topics

Mobile
Apple

Computing

Apple’s new Upgrade program lets you lease an iPhone, Mac, Watch, and iPad

Launched in partnership with Klarna, the new program gets you an iPhone for as little as $17.99 a month.

Apple Upgrade site on a MacBook Neo

Apple has officially launched Apple Upgrade, a leasing program that lets customers pay monthly for an iPhone, iPad, Mac, or Apple Watch instead of buying the device outright. The program went live today on Apple's website in partnership with Klarna, replacing the iPhone Upgrade Program that Apple has offered since 2015.

What you can lease and what it costs

Tablets

From lecture notes to design projects, I picked the right iPads that belong in your bag

Stop taking lecture notes on your phone and get one of these iPad and Pencil combos

Apple iPad Pro 2025 on a table

A semester’s worth of notebooks, printouts, and loose assignment sheets can turn your backpack into hefty luggage. This is where the iPad steps in, not by making your reading list shorter, but by making your academics less cluttered. Add an Apple Pencil, and the same tablet can handle handwritten lecture notes.

It's not all work and no play, as the iPad can double as a handheld gaming console or streaming device. But at the end of the day, the real question is, "Which one is right for you?" With the various models under its belt, Apple has an iPad for everyone. It currently sells four very different iPads and two relevant Pencil models, with compatibility changing depending on the tablet.

Tablets

Motorola may have built the iPad alternative Android users have been waiting for

The Moto Pad 70 could be the affordable tablet that finally gets the basics right

Computer, Electronics, Laptop

Motorola has revealed the Moto Pad 70, a new mid-range Android tablet with a large display, stylus support, 5G connectivity, and a sizeable battery.

The tablet will launch in India on August 8 through Flipkart. Its 12.1-inch 2.5K display, included Moto Pen, 10,200mAh battery, and 68W charging give it several features that could appeal to people considering Apple’s base iPad. However, the mid-range Dimensity 6400 processor means it is unlikely to match the iPad in raw performance.