Skip to main content

Apple media event on Sept 7? Probably not

apple-logoIf you stop what you’re doing for a moment and listen carefully, you’ll probably be able to hear a very familiar noise. That’s right, it’s the sound of the Apple rumor mill cranking up again.

Yesterday the web was buzzing with reports of the date for Apple’s regular fall event, with Japanese technology site Kodawarisan (via MacRumors) claiming it would be taking place on September 7.

Recommended Videos

But within hours, people’s attention was being directed toward another site (and another rumor), this time The Loop, which said its sources claimed no Apple event would be taking place on that day.

“It’s hard to say how that specific date was chosen by the sites that started the rumor, other than it fits into the timeline of previous Apple events,” Jim Dalrymple wrote on The Loop’s website.

Apple’s annual fall gathering usually sees new announcements regarding the Cupertino company’s range of iPods, but there’s a chance this year (well, there’s a rumor going about) that the company will unveil a new iPhone at the same time.

The latest blog to throw a rumor into the ring is TiPb. An unnamed source apparently told the site’s Rene Ritchie that a new iPhone could be launched on October 7. “That’s a Friday, which isn’t uncommon for iPhone launches,” writes Ritchie. He adds, “We’re still hearing that an ‘iPhone 4S’-style device, with improved processors and optics, is more likely than an all new [iPhone 5] design.” That would be a huge disappointment to those who’ve been waiting patiently for a major refresh of Apple’s popular phone. The iPhone 4 was released more than a year ago.

But look again at what Rene Ritchie writes – he says that a new iPhone “could go on sale October 7 in the US” – which means a September announcement still isn’t out of the question. Apple has, after all, held its fall media event in the first half of September for the last three years. Event in September – in the shops a month later? Oh wait, we don’t want to start another rumor here….

Trevor Mogg
Contributing Editor
Not so many moons ago, Trevor moved from one tea-loving island nation that drives on the left (Britain) to another (Japan)…
20 iPhones elevate Danny Boyle’s 28 Years Later scene
A camera rig with 20 iPhones being used to shoot part of 28 Years Later.

We already know that the iPhone is a versatile piece of kit with a powerful camera capable of capturing highly impressive video.

That quality, coupled with the phone’s small size compared to conventional movie cameras, has been inspiring a growing number of filmmakers to use Apple’s handset for at least some of the shots in their grand productions.

Read more
Having used the OnePlus 13s, this is what Apple needs to pay attention to
having used the oneplus 13s this is what apple needs to pay attention

The idea of a truly helpful digital assistant has caught more steam ever since products like ChatGPT landed on the scene. Google’s Gemini has inched pretty close to the dream, finding a spot in all the software lanes that a person visits on a daily basis. From Gmail to Maps, it’s now everywhere.

On the flip side, all interactions with an assistant aren’t as convenient as one might expect. AI errors are still a problem, and the contextual memory often goes haywire, as well. Plus, some of the most advanced capabilities, such as Project Mariner or ChatGPT operator, are either limited or come at a steep premium.  

Read more
iOS 19 isn’t coming this fall … because Apple is calling it something else
The back of the Apple iPhone 16 Pro Max.

Apple will unveil the latest version of the iPhone operating system at WWDC next month, but apparently it won’t be “iOS 19.”

The tech giant is going to shake up the naming system for iOS, with the next version set to be called iOS 26, according to a Bloomberg report by prominent Apple tipster Mark Gurman on Wednesday.

Read more