Skip to main content

BlackBerry Q10 ‘hit the ground and died,’ according to WSJ

blackberry q10 declared an epic fail by wsj press iamge
Image used with permission by copyright holder

Raise your hand if you recently purchased a new BlackBerry Q10! Anyone? No? 

We’re hard-pressed to find anyone that has adopted the newest device released by the former pioneer of smartphones and, according to a new report from the Wall Street Journal, it isn’t that we aren’t looking hard enough. Sales of the device have been dismal. While BlackBerry hasn’t publicly discussed the sales numbers, the WSJ was able to ascertain the information from individual retailers both in the U.S. and Canada.

According to these retailers, not only are the device sales extremely low, but the majority of those sales result in a quick return of the phone. Additionally, dealers that purchase old devices have seen a drop in number of people looking to sell theirs in preparation for getting the latest and greatest – an indication that less people are in the market.

One unnamed executive at a Canadian carrier said, “I think we’d all say that the Q10, the one we all thought was going to be the savior, just hit the ground and died.” Why’s that? One major issue may be that BlackBerry made the decision to release the Z10, a 100-percent-touchscreen device, months before the Q10. Its rationale was that it owned the physical keyboard market, so a delay wouldn’t be a hindrance. This may have been a big mistake on the struggling company’s part, as customers appear to have moved on. 

Though BlackBerry is remaining tight-lipped on sales numbers, a representative from the company did point out that its recent agreements with ADP, The Department of Defense, and Univision Communications Inc., plus, corporate sales, could prove to be a huge boost for the company. A spokesperson from Sprint said that there is a lot of interest in devices with a physical keyboard from business customers, and BlackBerry verified that 60 percent of Fortune 500 companies are currently testing out the Q10 for potential use. (And anyone who has worked for a larger corporation knows that these purchase decisions tend to take a longer time to make.) 

Whether either of these moves will have an impact on BlackBerry’s success remains to be seen. The company will release quarterly numbers by September 27, but we may have to wait until we see Q4 sales before those corporate sales roll in. 

Editors' Recommendations

Joshua Pramis
Former Digital Trends Contributor
Spending a childhood engrossed in such technologically inspiring television shows like Voltron, Small Wonder, and Power…
BlackBerry Key2 LE: Everything you need to know
The BlackBerry Key2 LE is back home at Verizon, but only for business types
BlackBerry Key2 LE Hands On

The BlackBerry Key LE is a lower-cost version of the Key2, doing away with some of the more high-tech features seen on the expensive sister phone, and cutting costs by using different materials for the body, to create a more affordable but still distinctly BlackBerry smartphone.

You can check out our Key2 LE review to learn more about what it's like to live with the phone, but in the meantime, here are all the technical specs, details, and availability options.
The BlackBerry Key2 LE is available to buy at Verizon, but only to business and enterprise customers, according to reports. Verizon's selling the Key2 LE for $450 without a contract, or for $100 if you sign up for a two-year plan. The phone does not show up on Verizon's non-business store, so there does not seem to be the option to buy the phone for this price without a business plan.

Read more
BlackBerry Key2: Everything you need to know
The dramatic BlackBerry Key2 Red Edition is now available in the U.S.
blackberry keytwo news and rumors key2 red main

Blackberry is always at the top of its game when it sticks to what it knows best -- security-focused phones with QWERTY keyboards. The Blackberry KeyOne was a return to form for the company, and its successor has improved upon it in every way. Here's everything you need to know about the BlackBerry Key2.
The BlackBerry Key2 Red Edition is now available


Read more
BlackBerry sets own pace for 2019: Strikes Verizon deal, but no 5G phone coming
BlackBerry Key2 LE review


BlackBerry continues to look to its roots to continue growing in 2019, but isn’t about to jump into one of the biggest — and buzzword-filled — mobile trends of the moment. First, BlackBerry is going home this year, and no, we don’t mean to Canada. We mean it’ll be selling its latest smartphone on the Verizon network in the U.S.. Anyone waiting for a BlackBerry Android phone with 5G capabilities will have to wait at least a year before one arrives.
Verizon deal

Read more