Skip to main content

Check out your seat’s view in VR before forking out for event tickets

When you go to buy tickets for a big event or show, the seat map is often at best crude, or at worst non-existent. If only we could check out the view from any available seat to help us choose the one that suits us best. Well, now you can.

Ticket site Rukkus just announced an update to its mobile app that lets you see the view from any seat at all major NBA and NHL arenas across the country. Legendary live music venues such as the Hollywood Bowl are also included, with more on the way.

Recommended Videos

As the name of the new feature suggests, Seat360 lets you look around in every direction as if you were actually there in the seat. Any pillars or posts obscuring the view? Move to another row. Want to be near an exit? Take a look behind you.

The app, which is available for iOS and Android users, even works with Google Cardboard, giving you a panoramic experience that means there’s really no excuse for not bagging the best seats in the house (budget permitting, of course).

“This immersive, virtual reality functionality is the single biggest innovation in the ticket buying space since the first seat map was introduced,” Rukkus CEO Manick Bhan said in a release. “Standard seat view photos or renderings are a step in the right direction, but still leave much to the imagination. An interactive panorama tells the whole story and Seat360 utilizes virtual reality in a practical way, giving customers the opportunity to experience their seat before they buy.”

It’s an awesome idea that could save a lot of disappointment when forking out for potentially pricey tickets. All we need now is an update that puts ticket buyers in their seats so we can confirm that the person in front won’t be obscuring our view. Now that would be something.

Trevor Mogg
Contributing Editor
Not so many moons ago, Trevor moved from one tea-loving island nation that drives on the left (Britain) to another (Japan)…
OnePlus makes Apple Watch owners jealous with novel charging cable
Apple owners are having to pay a lot more for the privilage
A OnePlus smartwatch being connected to the POGO pin on the OnePlus 2-in-1 charging cable

Update 07/16: we've now included mention of Nomad's 2-in-1 charger for iPhone and Apple Watch

Look, I get it. Charging cables aren't exactly the sexiest product in the tech world and I'd forgive you for rolling your eyes - but OnePlus has introduced a new cable at a price point which makes it way more accessible than rivals.

Read more
Google Pixel 10 launch date confirmed with multiple devices teased
The Pixel 10 launch is just a few weeks away
The Google Pixel 9 Pro Fold, Pixel 9 Pro, and Pixel 9's screens.

Invites have gone out for the Google Pixel 10 launch event, along with a tease that there will be more than one product announced.

Google will hold its Made by Google event on August 20, with the invite reading "you're invited to an in-person Made by Google show where we'll introduce the latest additions to our Pixel portfolio of devices." The event kicks off at 1pm ET, 10am PT.

Read more
This leaked iPhone 17 Pro color has me excited for the iPhone 17 Pro
A close-up of the cameras on the iPhone 16 Pro.

I've been reporting on technology for almost twenty years, and I vividly recall the early years of the smartphone industry when companies like Nokia pushed the boundaries when it came to smartphone colors. 

Rather than the less exciting neutral colors that have become standard in the industry — gray, white, silver, and gold — Nokia launched phones in bright red, yellow, and other vibrant colors. Yes, there were still the same standardized options, but you also had bright neon colors, such as the yellow Lumia 1020 or the orange Nokia N8. 

Read more