Ultimate stress test? Simple Habit mindfulness app gets pitched on ‘Shark Tank’

Simple Habit Relax App
“I simply don’t have time.” How often do you reach that conclusion? If you’re like us, then the answer is pretty often. So if it was suggested that you take a few moments to meditate each day, you might laugh it off as an impossibility. Simple Habit is an app that understands the problem, but also knows the benefits of meditation, and therefore makes it easy to squeeze the practice into your daily routine.

Simple Habit features 5-minute mindfulness meditation plans, which can be listened to over headphones anytime and anywhere. The guided sessions are run by experienced meditation teachers, and although 5 minutes may sound like a short time for meditation — we often consider such a practice to involve siting cross-legged on the floor for hours — the benefits from short sessions are many.

What are these benefits? The app promises better sleep, more focus, improved memory, and — crucially — less stress. It’s that final benefit that led Yunha Kim, CEO and founder of Simple Habit, to create the app in the first place. She discovered meditation when her stress level was at its highest while running her previous startup, Locket. She says learning to meditate “changed the way I dealt with stress.”

Now, she wants others with busy lives to reap the same rewards. It’s claimed that just one Simple Habit session can help focus attention, but to really get the best from the app, it requires some dedication. Simple Habit says 5 minutes a day for two to four weeks will really supercharge the initial effect.

Simple Habit vs. The Sharks

Simple Habit

Appearing on television would be considered relatively stressful by most people, with making a 5-minute presentation on Shark Tank ranking as one of the most nerve-wracking situations of that type — but that’s exactly what Simple Habit’s founder is doing on Sunday, October 1. However, when you’re pitching a mindfulness app, you may be in a better position than many.

Founder Yunha Kim told Digital Trends: “I felt nervous during the countdown before the door opened and I walked out on to the stage in front of the Sharks. Thankfully, I did use Simple Habit’s Public Speaking meditation and Calm Nerves meditation beforehand. They helped me feel more focused, calm, and clear-headed amidst all that happened next.”

Appearing in the premiere episode of the new season, Kim has the incredibly difficult job of pitching Simple Habit not just to Mark Cuban, Lori Greiner, Robert Herjavec, and Daymond John; but also to guest Shark Richard Branson. In a tweet from the official Shark Tank Twitter account, we get a glimpse of what to expect during the Simple Habit segment.

It’s great to see an app make it to the show, especially when it’s one we already enjoy. The episode will air on ABC at 8 p.m. ET/PT on Sunday, October 1.

Availability and price

simple-habit-webInitially exclusive to Apple’s iOS operating system, Simple Habit is now available for Android, and as a web app. The mobile apps are free to download, but to really enjoy the app, you’ll need to pay a subscription. For both iOS and Android, it’s $12 per month, or $100 per year. If you’re really keen, a $300 one-off payment gets you a lifetime subscription. Sessions can also be purchased individually for less.

The app is packed with content. Meditations address everything from getting better sleep to getting over a breakup, and the available sessions total two years worth of content, with more added each week. Sessions can last for 5, 10, or 20 minutes, and there are many different guides, so you’re not always listening to the same person. Beyond the meditation aspect, the app includes podcasts, a calendar to track progress, monthly challenges, and reminders to get meditating.

Simple Habit Screenshots

Hippies

Don’t worry if all this sounds like hokum. There are several studies that show mindfulness mediation can not only reduce stress and anxiety levels, but also to train the brain to get better at multitasking, and to free it creatively.

Simple Habit predates Apple’s Breathe feature inside WatchOS 3, which uses similar principles. The Apple Watch app presents breathing exercises, designed to help improve focus and reduce stress. It’s a standard feature on the new Apple Watch Series 3, and Watch OS 4 prompts you via notifications to try out the app. Breathe is basic though, and Simple Habit provides a far greater introduction to mindfulness.

Created with the help of a Harvard psychologist and several mediation teachers, Simple Habit has sessions designed for everyone. Kim told Digital Trends that a surgeon used the app with success during the early beta test, “to focus better before performing surgery.” If that’s not a glowing recommendation, we don’t know what is.

In the first six months after Simple Habit’s release, people in 115 countries have used it to meditate for a total of 20,000 hours.

Download for iOS

Update: Simple Habit visits the Shark Tank in the premiere episode of its latest season on October 1.

Product Review

4 Lenses, 40 megapixels, and 400k ISO. Huawei’s P30 Pro is a photography freak

Huawei’s P-series phones place an emphasis on the camera. That’s why the company partnered with Leica on the camera tuning. The latest phone is the Huawei P30 Pro, and it must fill the big shoes of last year’s stunning P20 Pro. Is it…
Computing

Yes, you can use Android apps on your Chromebook. Here's how

You can now get Android apps on your Chromebook! Google has enabled the Google Play Store app support on its Chrome OS and Chromebook hardware, so to get you started, here's our guide on how to get Android apps on a Chromebook.
Mobile

24 must-have apps for rooted Android phones and tablets

Rooting your Android device opens up a world of possibilities, along with a few apps. Here are 24 of our favorites, so you can make the most of your rooted device and unleash the true power of Android.
Movies & TV

Stranger Things season 3 is coming! Here’s everything we know so far

With a sophomore season as strong as its first, Stranger Things is now moving on to season 3. Here's everything we've learned so far about the Netflix series' upcoming third season, premiering in July 2019.
Mobile

You can now listen to Google Podcasts on your desktop without the app

The Google Podcasts app is no longer entirely necessary to listen to the podcasts it offers. With a simple tweak of the sharing URL, you can listen to a Google Podcasts podcast on your desktop or laptop without the app.
Mobile

Huawei P30 Pro is a gorgeous-looking smartphone packed with camera ingenuity

Huawei has kicked off the new year by launching the new Huawei P30 Pro and P30. With upgraded hardware, new software tricks, and some absolutely stunning cameras, Huawei's new phones are serious contenders.
Product Review

Compared to the P30 Pro, Huawei may have stripped too much out of the P30 phone

Has Huawei pulled all the best parts out of the P30 Pro to make the P30, its cheaper, smaller sister phone? Yes, but the answer is more complicated than that. Here’s our look at the 6.1-inch P30.
Mobile

Huawei P30 Pro vs. Mate 20 Pro vs. P20 Pro: Which Huawei flagship is best for you?

If you're after a Huawei smartphone, but can't pick between this year's flagship and the previous two, or maybe you're looking to upgrade, we're here to explain what makes the P30 Pro, P20 Pro, and Mate 20 Pro different.
Mobile

Huawei P30 Pro vs. Huawei P30: Should you go pro or save some dough?

The latest phones from Huawei are seriously powerful, eye-catching devices, but what sets them apart? We take a look at the Huawei P30 Pro and compare it to the Huawei P30 in various categories to uncover the differences.
Mobile

The 13 best iPhone 7 Plus cases to protect your Apple phone

The iPhone 7 Plus is big and beautiful, but you need to wrap it up if you want to protect it from damage. We’ve rounded up some of the best iPhone 7 Plus cases and covers available. Get some protection or a new style today.
Mobile

Huawei’s Eyewear smartglasses aim to fuse fashion and tech

At its launch event for the new P30 and P30 Pro smartphones, Huawei surprised us with a pair of smart glasses. Created through a partnership with Gentle Monster, these glasses are designed to be stylish and act like a Bluetooth headset.
Wearables

Carbon fiber is making Casio’s new connected G-Shock watches even tougher

Casio, a master of tough watches, has introduced carbon fiber to the construction of several G-Shock models, making them stronger and lighter, and allowing for some interesting design changes too.
Mobile

Galaxy S8 owners on Sprint start receiving the Android Pie update

Android 9.0 Pie has been released. But is your phone getting Android 9.0 Pie, and if so, when? We've done the hard work and asked every device manufacturer to see when their devices would be getting the update.
Mobile

Huawei P30 Pro vs. Samsung Galaxy S10 Plus: 2019’s biggest flagships clash

Huawei launched the powerful P30 Pro. It's a beautiful phone with tons of power and some extremely capable cameras. But you could also describe the Galaxy S10 Plus that way — so which is better?