Ultimate stress test? Simple Habit mindfulness app gets pitched on ‘Shark Tank’

Simple Habit Relax App
“I simply don’t have time.” How often do you reach that conclusion? If you’re like us, then the answer is pretty often. So if it was suggested that you take a few moments to meditate each day, you might laugh it off as an impossibility. Simple Habit is an app that understands the problem, but also knows the benefits of meditation, and therefore makes it easy to squeeze the practice into your daily routine.

Simple Habit features 5-minute mindfulness meditation plans, which can be listened to over headphones anytime and anywhere. The guided sessions are run by experienced meditation teachers, and although 5 minutes may sound like a short time for meditation — we often consider such a practice to involve siting cross-legged on the floor for hours — the benefits from short sessions are many.

What are these benefits? The app promises better sleep, more focus, improved memory, and — crucially — less stress. It’s that final benefit that led Yunha Kim, CEO and founder of Simple Habit, to create the app in the first place. She discovered meditation when her stress level was at its highest while running her previous startup, Locket. She says learning to meditate “changed the way I dealt with stress.”

Now, she wants others with busy lives to reap the same rewards. It’s claimed that just one Simple Habit session can help focus attention, but to really get the best from the app, it requires some dedication. Simple Habit says 5 minutes a day for two to four weeks will really supercharge the initial effect.

Simple Habit vs. The Sharks

Simple Habit

Appearing on television would be considered relatively stressful by most people, with making a 5-minute presentation on Shark Tank ranking as one of the most nerve-wracking situations of that type — but that’s exactly what Simple Habit’s founder is doing on Sunday, October 1. However, when you’re pitching a mindfulness app, you may be in a better position than many.

Founder Yunha Kim told Digital Trends: “I felt nervous during the countdown before the door opened and I walked out on to the stage in front of the Sharks. Thankfully, I did use Simple Habit’s Public Speaking meditation and Calm Nerves meditation beforehand. They helped me feel more focused, calm, and clear-headed amidst all that happened next.”

Appearing in the premiere episode of the new season, Kim has the incredibly difficult job of pitching Simple Habit not just to Mark Cuban, Lori Greiner, Robert Herjavec, and Daymond John; but also to guest Shark Richard Branson. In a tweet from the official Shark Tank Twitter account, we get a glimpse of what to expect during the Simple Habit segment.

It’s great to see an app make it to the show, especially when it’s one we already enjoy. The episode will air on ABC at 8 p.m. ET/PT on Sunday, October 1.

Availability and price

simple-habit-webInitially exclusive to Apple’s iOS operating system, Simple Habit is now available for Android, and as a web app. The mobile apps are free to download, but to really enjoy the app, you’ll need to pay a subscription. For both iOS and Android, it’s $12 per month, or $100 per year. If you’re really keen, a $300 one-off payment gets you a lifetime subscription. Sessions can also be purchased individually for less.

The app is packed with content. Meditations address everything from getting better sleep to getting over a breakup, and the available sessions total two years worth of content, with more added each week. Sessions can last for 5, 10, or 20 minutes, and there are many different guides, so you’re not always listening to the same person. Beyond the meditation aspect, the app includes podcasts, a calendar to track progress, monthly challenges, and reminders to get meditating.

Simple Habit Screenshots


Don’t worry if all this sounds like hokum. There are several studies that show mindfulness mediation can not only reduce stress and anxiety levels, but also to train the brain to get better at multitasking, and to free it creatively.

Simple Habit predates Apple’s Breathe feature inside WatchOS 3, which uses similar principles. The Apple Watch app presents breathing exercises, designed to help improve focus and reduce stress. It’s a standard feature on the new Apple Watch Series 3, and Watch OS 4 prompts you via notifications to try out the app. Breathe is basic though, and Simple Habit provides a far greater introduction to mindfulness.

Created with the help of a Harvard psychologist and several mediation teachers, Simple Habit has sessions designed for everyone. Kim told Digital Trends that a surgeon used the app with success during the early beta test, “to focus better before performing surgery.” If that’s not a glowing recommendation, we don’t know what is.

In the first six months after Simple Habit’s release, people in 115 countries have used it to meditate for a total of 20,000 hours.

Download for iOS

Update: Simple Habit visits the Shark Tank in the premiere episode of its latest season on October 1.


North Focals smartglasses discount cuts the price by a massive $400

Canadian startup North is hoping smartglasses will be the next big wearable. After announcing its new Focals smartglasses in late 2018, the company opened product showrooms in Brooklyn and Toronto and has made its first shipment.

How to keep a PS4 in your pocket with the PlayStation Mobile app

Sony built the PlayStation 4 with smartphone and mobile integration in mind. Take a look at our guide for connecting your smartphone or tablet to a PS4, so you can get the most out of the system while on the go.

Worried about extra data charges? Here's how to check your usage on an iPhone

It's common to get a little nervous about nearing data limits. Keep your peace of mind by checking how much data your iPhone is using. Our guide on how to check data usage on an iPhone helps you stay in control.

Need a date for Valentine's Day? Cozy up with the best dating apps of 2019

Everyone knows online dating can be stressful, time-consuming, and downright awful. Check out our top picks for the best dating apps, so you can streamline the process and find the right date, whatever you're looking for.

These 30 useful apps are absolutely essential for Mac lovers

There are literally hundreds of thousands of great software programs compatible with MacOS, but which should you download? Look no further than our list of the best Mac apps you can find.

New Apple patent hints clamshell-style foldable phone may be in the works

Apple has filed a patent for a foldable phone that suggests the company could be following in the footsteps of the likes of Samsung and Huawei. The patent describes a clamshell-style foldable phone with two separate sections.

Exclusive: Take a look at what a next-generation 5G phone will look like

With 5G phones debuting at MWC in mere days, there is discussion about whether they will be clunky bricks that die after a few hours? A reference design from Qualcomm offerrs a glimpse of the future: This is what 5G phones will look like.

Xiaomi Mi 9 will be one of the first phones with monster Snapdragon 855 chip

Xiaomi's next major smartphone release will be the Mi 9, and the company hasn't held back in giving us a good look at the phone, revealing the design, the camera, and a stunning color.

Galaxy Watch Active isn't official yet, but you can see it in Samsung's own app

Samsung may be about to resurrect its Sport line of smartwatches under a new name: The Galaxy Watch Sport Active. Leaks and rumors are building our picture of the device at the moment.

Stop buying old tablets, says Samsung, buy the new Galaxy Tab S5e instead

Samsung has launched the Galaxy Tab S5e -- the E is for Essential -- a reasonably priced tablet that includes many of the features we like from the Tab A 10.5, and the Tab S4. Here's what you need to know.

Bag yourself a bargain with the best budget tablets under $200

The battle for your budget tablet affections is really ramping up. Which tablet, costing less than $200, should be commanding your attention? We take a look at some different options for the budget-conscious.

What is Wi-Fi 6? Here's a look at the next evolution of the wireless standard

We're exploring the new naming convention for wireless standards, how it affects the devices you buy, and what the upcoming Wi-Fi generation is changing for the better.
Home Theater

Samsung accidentally leaks its new Galaxy Buds ahead of launch

It's been all but certain that Samsung would launch a successor to its Gear IconX wireless earbuds soon, but a newly leaked photo and recent FCC certification document seems to indicate that the debut is very close.

Focals succeed where Google Glass fumbled (but do we really need smartglasses?)

It’s been seven years since Google took the wraps off Google Glass. Now, we’re finally getting a modern-day equivalent we want to wear. North’s Focals combine subtle style with an intuitive interface to craft smartglasses you’ll…