Skip to main content

Snap’s Pixy drone flies off into the sunset as it’s reportedly canceled

We’re afraid it’s time for Snapchat users to say goodbye to aerial selfies. Snap is apparently grounding Pixy, Snapchat’s first selfie camera drone, ceasing its future development altogether less than four months after takeoff.

According to a report from The Wall Street Journal, CEO Evan Spiegel said in a staff meeting that Snap will be sunsetting Pixy, which was announced during a partner summit in late April. He said that grinding the camera drone’s production to a halt is part of a broader reprioritization of company resources due to the recession.

Pixy hovers in the sky.

If you’re a frequent Snapchat user and haven’t gotten your hands on the little photogenic drone, don’t fret. According to a person familiar with the matter, Snap will still sell the remaining inventory of the current iteration of Pixy to customers in the U.S. and France on its dedicated online store. The drone itself costs $230 with the bumper and carrying strap, rechargeable battery, and USB-C charging cable. The flight pack costs $250 because of the additional dual battery charger and extra batteries.

Every flight Pixy takes begins and ends in the palm of your hand. There are four flight modes: Hover, Reveal, Follow, and Orbit. Follow prompts the drone to track your movements and trail behind you as it takes pictures and video; Hover lets it float in place and pans the camera out to any direction you lead it; Reveal backs the drone away from you to show everything in the background; and Orbit takes pictures and video in a 360-degree view.

When the Pixy flight ends, all the images are automatically saved to your Snapchat Memories. From there, you can edit and share them on Snapchat or another platform. The only caveat is that a full battery powers the drone for five to eight flights, so make them worthwhile.

Pixy is the second piece of hardware Snap created after Snapchat Spectacles, a pair of AR camera-equipped sunglasses that debuted in 2016. The third iteration, released in 2019, takes pictures and video in 3D.

Siegel did mention at launch that Pixy would be sold in limited quantities, so it’s not entirely surprising that the device is a short-lived one for Snap. If you’re interested, now is your chance to get the drone before it’s too late.

Editors' Recommendations

Cristina Alexander
Cristina Alexander has been writing since 2014, from opining about pop culture on her personal blog in college to reporting…
This is how the Apple Watch needs to change in 2024
The Apple Watch Ultra 2 next to the original Apple Watch Ultra.

Apple Watch Ultra 2 (left) next to the Apple Watch Ultra Joe Maring / Digital Trends

2023 wasn’t a very exciting year for the Apple Watch. Sure, the Apple Watch Series 9 and Apple Watch Ultra 2 have a new S9 processor that allows for localized Siri and the Double Tap gesture, but otherwise, not much has changed. There were no new sensors or improvements to battery life, and the Ultra 2 is virtually identical to the first Apple Watch Ultra.

Read more
Your Google Pixel 8 Pro is about to get an incredible update
The Google Pixel 8 Pro laying face-down on a wood bench.

When Google introduced the Google Pixel 8 Pro earlier this year, the company made it clear that it was more of an AI phone than just a regular Android flagship. Now, Google is leaning more into that AI future with a pair of new features based on the in-house Gemini Nano model.

In order to bring Gemini Nano to the Pixel 8 Pro, Google built a new system called Android AI Core in Android 14. It’s the most compact and efficient AI model from Google, operating on Tensor mobile silicon natively. On-device operation means all processes happen locally, which ensures there’s little risk of sensitive information leaving your phone.

Read more
Reddit Recap 2023: how to find yours now
Reddit Recap 2023 on an iPhone.

Reddit Recap 2023 may not be as musically entertaining as Spotify Wrapped or as informative as Duolingo’s Year in Review, but it’s still worth checking out. This feature, available on the Reddit app every year, allows you to take a trip down memory lane and catch up on news and events that have been making headlines in your Reddit world since January.

Read more