Skip to main content

This stunning E Ink phone is the stuff of BlackBerry fever dreams

Side profile of The Minimal Phone black color.
https://minimalcompany.com/

Just about a week ago, a rather cool project that started with Indiegogo fundraising embarked on the shipping journey. While that is an achievement in itself for a crowdfunded project, it’s the device itself that truly stands out. Say hello to The Minimal Phone.

The Minimal Phone is the “First E-Ink QWERTY Phone,” proclaims the company. This is not just another minimalist phone with an E Ink panel that claims to get your phone addiction in order by serving a less-appealing monochrome panel.

Recommended Videos

This one even adds a physical keyboard to the mix. A tactile QWERTY keyboard, that is.

First Unboxing of The Minimal Phone & Walkthrough

Now, BlackBerry has long been out of the game. The brand’s last smartphone attempt that aimed to capitalize on its stunning legacy with QWERTY keyboards was the Key2 series back in 2022.

A few Chinese brands, such as Unihertz, have continued to sell phones with a physical keyboard, but those are niche items. Minimal Company has essentially combined the retro yearning for a physical keyboard with the idea of an e-ink screen that will help us tone down our digital addiction habits. On the Minimal Phone, you get a 4.3-inch panel with a 4:3 aspect ratio, reminiscent of LG’s weird Vu series smartphones.

Side profile of The Minimal Phone in white.
https://minimalcompany.com/

“High-performance games or video-heavy apps may not provide the best user experience,” the company puts it bluntly. It’s not impossible, though. I did enjoy a few pulls in Angry Birds on the Boox Palma 2, which also comes with an e-ink screen.

Thankfully, saner thoughts prevailed and the company decided to give it a full Android treatment (v14.0, to be precise), which means this is a fully functioning phone. But as the company puts it, with The Minimal Phone, the whole point is to “live more, scroll less.”

It is not going for the “phone-like” approach, but it’s a proper phone with SIM-driven calling and data facilities. If you live in the US, big carriers like Verizon, T-Mobile, and AT&T are covered.

Rear profile of The Minimal Phone in white.
https://minimalcompany.com/

The Minimal Phone comes equipped with a 3,000mAh battery, but thanks to the low-power paper-like monochrome panel, it is claimed to last “several days.” There are a few other niceties on this phone, that might come as a surprise.

There’s a 3.5mm headphone jack on this phone. Despite rocking a black-and-white screen, this phone packs a 16-megapixel camera, accepts two SIM cards, and even offers space for microSD storage expansion.

The Minimal Phone and its all-white design with a QWERTY keyboard.
Minimal Company

You also get a side-mounted fingerprint sensor integrated into the power button. The company didn’t skimp on the innards either, it seems. Enthusiasts can pick between variants with 6GB and 8GB RAM, with a corresponding choice for 128GB and 256GB onboard storage.

The phone is powered by an octa-core MediaTek Helio G99 processor, while camera duties are handled by a 16-megapixel rear sensor and a 5-megapixel selfie snapper. There’s a physical navigation bar with three buttons right under the display.

Starting at $399, a $100 discount on its sticker price for pre-orders, The Minimal Phone is now shipping across the world. It is available in white, black, and a dual-tone black-white format.

Nadeem Sarwar
Nadeem is a tech and science journalist who started reading about cool smartphone tech out of curiosity and soon started…
5 phones you absolutely shouldn’t buy on Black Friday
Motorola Edge+ (2022) resting in the gnarled bark of Pacific Madrone tree.

Black Friday is one of the best times of year to stock up on new tech — smartphones included. Whether you're in the market for a flagship do-it-all phone or something that won't break the bank, Black Friday is the time to make that smartphone upgrade you keep pushing off.

But buying a phone during Black Friday isn't as easy as opening your favorite website and buying the first or cheapest phone you see. While there are a lot of great smartphone deals for Black Friday 2022, there are also a lot of stinkers. Before you head out and spend your hard-earned dollars, here are five smartphones you really shouldn't buy during Black Friday.
Moto G Fast

Read more
BlackBerry’s latest revival attempt crashes before launch
BlackBerry Key2. Credits: BlackBerry official.

Just weeks after announcing that it would definitely launch a new BlackBerry-branded phone in 2022, OnwardMobility has announced an immediate shutdown. The company will no longer be making a new Blackberry phone, and the future of the storied brand in mobile technology again appears bleak.

The Texas-based company had acquired rights to use the BlackBerry brand for mobile in 2020, with a phone initially planned for launch in 2021. When that didn't pan out, the company also announced that it was still on track, but it would just take a little bit longer. With supply chain issues affecting companies as large as Samsung, it was understandable that a small startup would be unable to make headway.

Read more
BlackBerry is better off dead
BlackBerry Key2 LE Hands On

I haven't seen anyone use a BlackBerry since my freshman year of high school. In fact, I thought the BlackBerry had already died by the time everyone got their hands on the iPhone and/or an Android smartphone in 2011 and I was shocked to learn that the minuscule PDA-like device was still around last month when the company that shares its name decommissioned calling and messaging services for the classic models and rendered them useless. Its death was confirmed when OnwardMobility lost the rights to the BlackBerry name despite its attempts to resurrect the brand with the BlackBerry 5G, which suffered multiple delays in 2021.

Despite being one of the most popular mobile devices in the 2000s next to the T-Mobile-exclusive Sidekick, BlackBerry didn't survive the smartphone era, even though it triggered the advent of smartphones starting with the iPhone. Given its PDA-esque design, it wasn't suitable enough to be turned into a smartphone — or, at the very least, the culturally accepted definition of a smartphone: All touchscreen, no physical QWERTY keyboard. Because of its failure to adapt to the growing smartphone market dominated solely by touchscreens, not to mention the lack of updates for the newer, surviving models — like the BlackBerry Key2 — the BlackBerry as a device is better off dead for all intents and purposes.

Read more