Deadpool presents Golden Girls reruns amid five-network ad takeover

If you feel like you’ve been seeing a whole lot of Deadpool leading up to Ryan Reynolds’ new superhero movie, it’s not just you. 20th Century Fox has turned up the marketing blitz for the R-rated film to full blast — and it’s about to hit 11.

The movie studio has teamed up with Viacom for a large-scale ad takeover in which five of the mass media company’s TV networks will only air custom spots for the upcoming Marvel flick during eight programs, The Wrap reports. Channels like Comedy Central, MTV, VH1, and more will feature the custom ads starring with Reynolds front and center as the over-the-top smartass/badass.

Leading up to the Deadpool takeover, the networks have begun teasing what’s to come, with Reynolds’ character prepping viewers to see a lot more of his masked face. In one such spot, he explains what to expect: “What it means is no commercials, just me running mouth and swinging sword.” Naturally, dirty jokes are included, albeit tamer ones than we expect to see when the R-rated flick hits theaters. (This is, after all, a film that was banned in China for inappropriate content.

Starting Monday, MTV, VH1, and Spike will only run the custom Deadpool ads across three full hours of programming. A total of eight shows across all five networks, however, will air no ads other than the movie’s custom spots, including Comedy Central’s Tosh.oWorkaholics, and @midnight; MTV’s Teen Mom and Ridiculousness, VH1’s Love & Hip Hop, Spike’s Cops, and, surprisingly, Logo’s Golden Girls.

As if the campaign weren’t unique enough already, the spots will be tailored to the individual shows. (How convenient that Deadpool is actually a Golden Girls fan in the movie!)

Multiple Viacom platforms will show the ads as well, so TV viewers won’t be the only ones who get to see the latest Deadpool media blitz. Leading up to the movie, Reynolds has spent a lot of time in character hyping his standalone superhero film, doing everything from using burritos to illustrate why IMAX is better to reading books by YA author Judy Bloom — as superheroes do, right?

Deadpool opens in theaters on February 12.

Emerging Tech

Intel wants its fleet of drones to monitor America’s aging, unsafe bridges

Intel has signed a deal to use its Falcon 8+ drones to carry out bridge inspections. The hope is that these drones will be useful in spotting potential problems before they become serious.
Emerging Tech

Early-detection system for wildfires could save many states from big burns

When it comes to dealing with the growing problem of raging wildfires, a new wireless smart sensor system could help spot burgeoning blazes before they rage out of control. Here's how it works.

Broadway actor tells Kanye West to get off his phone during opening night

Theater actors can get understandably upset when they spot someone in the audience fiddling with their phone instead of watching the show. The other night that audience member was Kanye West, and he got called out for it.
Home Theater

Now-canceled ‘Daredevil’ was one of Netflix’s most popular shows

Netflix recently canceled Marvel's Daredevil just a month after the premiere of the show's third season, despite reports indicating that it was one of the service's most popular shows.

'Avengers: Endgame' trailer chills, 'Game of Thrones' teaser, $100M 'Friends'

This week on Between the Streams, we'll talk about the Avengers 4 trailer (aka Avengers: Endgame), the latest nothing of a Game of Thrones teaser, Netflix's $100 million barter to keep Friends, and much more!
Emerging Tech

Feast your eyes on the wildest, most elaborate Rube Goldberg machines ever built

Want to see something totally mesmerizing? Check out several of the best Rube Goldberg machines from across the internet, including one that serves cake and other that do ... nothing particularly useful.
Home Theater

The best movies on Netflix in December, from 'Buster Scruggs’ to endangered cats

Save yourself from hours wasted scrolling through Netflix's massive library by checking out our picks for the streamer's best movies available right now, whether you're into explosive action, witty humor, or anything else.
Home Theater

Sling TV ramps up its base programming with Discovery Networks for free

Sling TV has grown a great deal since its launch. Now there are more channels and more packages to chose from, with prices to match, and more is being added all the time. Everything you need to know is right here.
Movies & TV

The best shows on Netflix, from 'Haunting of Hill House’ to ‘Twilight Zone’

Looking for a new show to binge? Lucky for you, we've curated a list of the best shows on Netflix, whether you're a fan of outlandish anime, dramatic period pieces, or shows that leave you questioning what lies beyond.
Movies & TV

Out of movies to binge? Our staff picks the best flicks on Hulu right now

From classics to blockbusters, Hulu offers some great films to its subscribers. Check out the best movies on Hulu, whether you're into charming adventure tales or gruesome horror stories.
Movies & TV

The best Christmas TV episodes and specials

To help get you in the spirit of the season, we've compiled a list of the best Christmas TV episodes and specials. Whether it's free episodes on your favorite streaming service, or stop-motion classics, look no further.
Movies & TV

The best new movie trailers: ‘Avengers: Endgame,’ ‘Bumblebee,’ ‘Alita,’ and more

Everyone loves a good trailer, but keeping up with what's new isn't easy. That's why we round up the best ones for you. This week, it's the first trailer for Avengers: Endgame, as well as new trailers for Alita: Battle Angel and Bumblebee.
Movies & TV

The best movies on Amazon Prime right now (December 2018)

Prime Video provides subscribers with access to a host of fantastic films, but sorting through the catalog can be an undertaking. Luckily, we've done the work for you. Here are the best movies on Amazon Prime Video right now.
Movies & TV

Best new shows and movies to stream: ‘The Marvelous Mrs. Maisel’ and more

Need something to watch this weekend? Check out our list of the best new shows and movies to stream right now. On the list this week: The Marvelous Mrs. Maisel season 2, Neo Yokio: Pink Christmas, and more.