Skip to main content

Digital Trends may earn a commission when you buy through links on our site. Why trust us?

Rolling in the dough: Singer Adele signs record-breaking contract with Sony

adele signs deal with sony music
s_bukley /
Adele has proven that she can be massively successful without the help of streaming services, and that fact makes her an exceptionally valuable artist to record labels. As a result of her efforts in the past year, and following the release of her hugely popular record 25, the songstress has signed what amounts to the biggest record deal in British history, according to The Sun.

Sony Music, the world’s second-largest label, was the winner in the bidding war for the pop singer, paying Adele an astounding 90 million pounds (approximately $130 million) for the pleasure of her company. The deal will double the singer’s career earnings thus far, and make her one of the wealthiest musicians in the history of the U.K. — a list that she was already climbing steadily.

The 28-year-old was previously signed to independent British label XL, which initially made a deal with her almost 10 years ago, and for whom she brought in some serious cash over the years — 25 alone has sold more than 19 million copies since it came out in November.

Adele’s deal with XL expired this year, and many industry insiders expected her to jump ship for more money, though many didn’t anticipate such a massive sum for the change.

The new deal eclipses Whitney Houston’s $100 million contract with Arista Records from 2001, making the British songwriter the most valuable female artist of all time as far as labels are concerned. It’s important to note that 2001 was a very different time for record sales, and such a massive major-label deal is virtually unprecedented in the period since Houston signed it.

Then again, Adele is the only artist who can still sell almost 20 million records without putting a single track up on less-profitable streaming services, making her a singular sales force in the arid financial landscape of the industry at large.

Editors' Recommendations

Go ahead, upload that song — Facebook reaches deal with Sony/ATV Music
top tech stories facebook

Facebook’s two billion users can now add three million more songs to their posts without infringing on copyright. On Monday, January 8, Sony/ATV Music Publishing and Facebook announced a deal that allows musicians to earn royalties from music shared on the social network. The agreement means users can freely share songs from the label, and is the second deal of its kind in a span of less than a month.

The agreement, which Sony/ATV says is multi-territory and multi-year, allows for legal video uploads containing those songs. The agreement applies to Facebook as well as the Facebook-owned Instagram and Oculus. Along with sharing videos containing music from the record label, the agreement, Sony ATV says, allows Facebook users to “personalize their music experience with songs from the catalog.”

Read more
Sony’s new fully wireless in-ears drown out the world while you break a sweat
sony ces headphones feature

Sony's new headphone lineup features an impressive array of tech-packed sports options, including a brand-new pair of fully wireless in-ears that feature IPX4 splash-proofing and active noise cancellation.

Called the WF-SP700N, the new fully wireless earbuds will bring Sony's excellent noise-canceling technology to noisy gym environments, allowing workout junkies to focus on their reps instead of their neighbor's conversations. The large, curved in-ears come with a compact one-touch charging case, and will offer a relatively minimal three hours of battery life, though the charging case will offer two full recharges before it runs flat. The lack of extended juice can be forgiven considering the features the earbuds pack. The WF-SP700N are the first IPX4 water-resistant fully wireless earbuds on the market.

Read more
Sony will press its own vinyl records for the first time since 1989
sony printing records after 30 year break

For the first time in nearly three decades, Sony Music will begin pressing its own vinyl records, rather than licensing out the duty to an independent pressing plant.

The entertainment and electronics giant has announced that it will press its own stacks of wax in a Japanese factory in the southwest of Tokyo beginning in March 2018, the first time it has made its own vinyl since 1989. The move comes amid a decades-long resurgence in vinyl purchases -- the market is expected to top $1 billion in sales globally this year.

Read more