Pandora proves it’s in it to win it, purchases Ticketfly for $450 million

Hundai Veloster Pandora
Internet radio giant Pandora is making big moves to keep up with on-demand streamers like Apple Music and Spotify, this time with a huge purchase that could propel it to the forefront of live music promotion.

The company has inked a deal to buy online ticket retailer Ticketfly, for the kingly sum of approximately $450 million in cash and stock.

This comes as part of Pandora’s longstanding desire to better connect artists with their fans, a goal the company has achieved through algorithmic analysis of people’s music tastes — the forerunner to features like Spotify’s massively popular Discover Weekly playlist. Pandora suggests new music it thinks users will enjoy, connecting them to new bands through basic choices, and helping smaller artists break into the mainstream.

The company has been looking beyond its internet radio roots for a while now, and this is just the latest piece of the puzzle.

Last year, Pandora launched an artist marketing platform, and has been noticeably increasing its focus on live music promotion, helping bands identify and connect with their fans on the service via utilities like Artist Audio Messages, a tool that allows musicians to record messages for their fans as a sort of advertisement.

Now, Pandora will be better able to integrate concert notifications and ticket sales into that formula than any other streaming music platform, presumably letting users know when an artist they like will be near them, and then collecting a percentage of the revenue when they buy tickets.

“This is a game-changer for Pandora – and much more importantly – a game-changer for music,” said Pandora CEO Brian McAndrews. “Over the past 10 years, we have amassed the largest, most engaged audience in streaming music history. With Ticketfly, we will thrill music lovers and lift ticket sales for artists as the most effective marketplace for connecting music makers and fans.”

To be sure, it’s an extremely savvy business move for the company that boasts nearly 80 million active users. This purchase will allow the company to exist in two of the fastest growing revenue areas in music: streaming music and live events. In 2014 alone, Ticketfly sold over 16 million tickets to more than 90,000 live events, and overall ticket sales in North America grew 22 percent in the last year, to $6.2 billion.

Time will tell whether the move propels Pandora’s revenues above the other streaming giants, but this is good business, and will further the company’s ability to get their listeners to the shows they want to see, and even alerting them about shows they might normally miss. It’s a big hole to fill, and if Pandora is even moderately successful, it should mean big bucks.

Smart Home

Walmart serves up a rare deal on the Google Home Max at $100 off

Some deals are predictable and others are pre-announced, but today Walmart posted a rare deal: $100 off the powerful Google Home Max. Since it rarely goes on sale, waiting may not be prudent. If you want one, grab it.
Home Theater

Pandora now lets you mess with the secret sauce for its music playlists

Pandora introduced a new feature called Modes, allowing subscribers to pick between six different algorithms that determine what the popular music streaming service will decide to play.

There’s more space on MySpace after ‘accidental’ wipe of 50 million songs

MySpace is no longer a safe refuge for music and media produced in the 2000s. It said that almost any artistic content uploaded to the site between 2003 and 2015 may have been lost as part of a server migration last year.
Movies & TV

The best movies on Amazon Prime right now (March 2019)

Prime Video provides subscribers with access to a host of fantastic films, but sorting through the catalog can be an undertaking. Luckily, we've done the work for you. Here are the best movies on Amazon Prime Video right now.
Home Theater

SoundCloud hopes to add listeners with 50 percent discount for students

SoundCloud launched a student discount for it's top-tier SoundCloud Go+ membership, dropping the price to just $5 a month. It's a good deal for students, but will it be enough to keep the music platform from going under?

Don't spend hundreds on Pro Tools or Logic. Try one of these free alternatives

Believe it or not, Pro Tools isn't the only digital audio workstation worth your time. Check out our picks for the best free recording software, whether you're looking for a lightweight app or a full-blown audio workstation.
Home Theater

iPhone owners can finally hear the highest-quality streaming music on Tidal

If you're an iPhone owner who is after the highest possible audio quality from your streaming library, you now have the best option out there: Tidal's Masters Quality Audio (MQA) is now available on iOS.
Home Theater

Get loud with the best outdoor speakers to rock your party in any weather

From rugged, solar-powered backwoods listening companions to floating pool party jam boxes, the best outdoor speakers partner with your lifestyle to let you listen to your favorite tunes wherever you go.

Apple Music offers a few subscription options. We break them down here

Competition for music streaming apps is quickly dwindling with giants like Apple Music and Spotify dominating most of the market? But how much does Apple Music cost and what does a subscription to the music-streaming platform entail?
Home Theater

If you’re a Spotify Premium subscriber, you now get Hulu for free

Spotify Premium subscribers have yet another reason to love the Swedish streaming service, with the company now offering ad-free Hulu accounts to all premium users at no additional cost.

The best free music download sites that are totally legal

Finding music that is both free and legal to download can be difficult. We've handpicked a selection of the best free music download sites for you to legally download your next favorite album.

Apple Music vs. Spotify: Which service is the streaming king?

Apple Music is giving Spotify a run for its money, but which service is best for you? In our Apple Music vs. Spotify showdown, we compare and contrast all we know about the two streaming music services.
Home Theater

Apple Music completes its Amazon migration, is now available on Fire TV

Amazon's popular Fire TV devices are now compatible with the most popular on-demand music streaming service in the United States, thanks to a new integration with Apple Music that has finally hit Fire TV devices.
Emerging Tech

This streaming music service pays artists in Bitcoin, plants trees if you listen

Feedbands is an environmentally friendly subscription streaming music service that pays its artists in Bitcoin, and plants trees in exchange for authenticated listens from customers.