With Apple’s service closing in, Spotify goes for broke with 3 months of Premium for $1

spotify luring new users with 1 dollar promotion tips
As pressure mounts from Spotify’s competitors, the Swedish streaming music service is again enticing new users with a three month ad-free subscription for just $1. Revealed by Music Business Worldwide, the promotion is being dubbed a loss leader for the service, which makes the bulk of its revenue from paid streaming, as well as bringing in cash from its ad-supported free streaming tier. The news comes as Spotify prepares to compete against Apple’s soon-to-be-launched Beats-based music service, which is slated for arrival this June.

Spotify originally rolled out the promotion last year around Christmastime in the US, taking a loss in revenue for the three months with hopes of enticing users to stick to the subscription model once the trial is over. One can only assume the gamble proved successful, as the service is bringing it out again as pressure rises. New users in the US have the option to ‘try 3 months now for $0.99’ by subscribing to the service on its homepage.

Apple, meanwhile, has its own work cut out for it. The tech behemoth is reportedly prepping a subscription-only service, which will match Spotify’s paid tier at a price of $10/month. Behind the scenes, Apple has been gearing up for the war of the streamers, penning exclusive content deals with Florence and the Machine and more than a dozen other artists, making life difficult for Jay Z’s new music streaming platform Tidal, and hiring star English DJ Zane Lowe to join its team, presumably to help with music curation and creating taste-based channels.

Just today, news leaked that the Apple has been accused of pressuring music labels to remove content from Spotify. According to The Verge, Apple has been speaking with major labels to discourage them from renewing licenses for Spotify’s ad-funded tier. Apple’s strategies are getting so fierce that the Department of Justice is even looking into the legality of its practices. “All the way to Tim Cook, these guys are cutthroat,” said an unnamed music industry source to The Verge.

Apple isn’t the only company that wants to end Spotify’s free tier, though, and this promotion may show that Spotify is listening. As ad-supported streaming provides much lower royalties than paid subscriptions, major labels want to limit the amount of free music accessible on Spotify. And, unless you’re just tuning into the streaming music debate, you know that Taylor Swift doesn’t think very fondly of Spotify’s free tier, either.

Spotify currently boasts 45 million ad-supported users, alongside 15 million paying subscribers. Spotify Premium offers unlimited, ad-free listening, offline listening, and higher quality audio streaming than the ad-supported version.

While the service has plenty of assets on its side, including its free tier, experience, and brand-recognition in the streaming game on its side, Spotify has a tough road ahead if it wants to compete with Apple, and its near-unlimited resources. This promotion may be one of Spotify’s last pitches to convince new — and currently free — Spotify users to subscribe before they have the chance to check out Apple’s new service next month.


You may soon be able to listen to your own songs on Spotify’s Android app

If you love Spotify's streaming, but also have a large collection of niche music, then it can be hard to marry your two passions. Thankfully, Spotify appears to be testing the ability to import local songs to its Android app.

Jam out in style with the 25 best playlists on Spotify

Music is the world's most potent drug, and the best playlists on Spotify will make you catch feelings. We've scoured the service for its top collections, and brought them together in one place -- for you.
Movies & TV

HBO Go vs. HBO Now: Which streaming service is right for you?

If you're looking to get access to HBO, you might be comparing HBO Go and HBO Now. We break down the differences between the twin streaming services and see how they compare to one another.

Sign up for Verizon Fios Triple Play and get a free Amazon Echo, Prime for a year

Verizon is now offering its Fios Gigabit Connection Custom TV and Phone service with Amazon Prime tossed in. While valid, you can sign up for the company’s Triple Play package, which includes all three Fios services, for $80 per month.
Home Theater

Cutting the cord? Let us help you find the best service for live TV streaming

There's a long list of live TV streaming services available to help you cut the cord and replace your traditional TV subscription. Each is different in important ways, and this guide will help you find the best one for you.
Home Theater

An acclaimed Apple analyst says the new AirPods are coming in 2019

Apple plans to release new AirPods much the same as it does new iPhones, and a wireless charging case, water resistance, and better Siri integration are among the improvements we can expect in future models.

Block out the sun and drown out the haters with Bose’s new AR sunglasses

Bose has announced its quirkiest listening device yet, a pair of headphone-integrated sunglasses that allow you to meander the brightest places with your favorite tunes in tow. Called the Frames, the glasses will sport 3.5 hours of battery.

Apple Music vs. Spotify: Which service is the streaming king?

Apple Music is giving Spotify a run for its money, but which service is best for you? In our Apple Music vs. Spotify showdown, we compare and contrast all we know about the two streaming music services.

The best free music download sites that are totally legal

Finding music that is both free and legal to download can be difficult. We've handpicked a selection of the best free music download sites for you to legally download your next favorite album.
Home Theater

Spotify Wrapped reveals rad facts about your musical tastes and habits

The website may be a bit tough to find at first, but Spotify Wrapped tells you awesome facts about your year in listening. From how many minutes you spent jamming out to your top artists, and beyond, there's a lot to dig into.
Social Media

What do yodeling and Kylie Jenner have in common? YouTube’s top 2018 videos

In a true nod to the variety found on YouTube, the platform's top 10 list of videos from 2018 range from celebrities to sports, from perfectly tossing a picture frame on the wall to a kid yodeling in aisle 12 at Walmart.

From Paul McCartney to Mariah Carey, this is the best holiday music

Whether you're a fan of classic jazz standards or modern R&B masterpieces, there's something for everyone on our playlist of the best holiday music. Pour some eggnog and curl up by the fire, this one is sure to get you in the holiday…
Emerging Tech

Feast your eyes on the wildest, most elaborate Rube Goldberg machines ever built

Want to see something totally mesmerizing? Check out several of the best Rube Goldberg machines from across the internet, including one that serves cake and other that do ... nothing particularly useful.

The best new music this week: Josh Homme, Domo Genesis, and more

Are you looking for the best new music? Each week, we scour the internet to find the most compelling new releases just for you. On tap this week: Josh Homme, Domo Genesis, Eddie Palmieri, and Jacob Collier.