Skip to main content
  1. Home
  2. Smart Home
  3. News

The iDevices Instinct is a smart switch with built-in Alexa functionality

Add as a preferred source on Google

For a small device, the Amazon Echo has a ton of functionality. With more than 90,000 Amazon Alexa skills, plus the ability to automate daily tasks and control your entire smart home from a single location, the Echo has rapidly become one of the most recommended smart devices. Even with all of this power, however, the relatively small Echo can still be too big a device for many people. Now, iDevices has a solution for people who want a smart assistant but are extremely short on space: The Instinct, a smart light switch with Amazon Alexa built-in.

The Instinct combines lighting control and a full-featured Amazon Echo device into a single, compact package. The Instinct is built with SOEN Audio technology to provide great sound despite sitting in a wall, and a series of far-field microphones allow it to understand the user clearly no matter where they are in the room. If you link multiple Instinct switches together (or put Instinct in a home with other Alexa devices), it will only respond if it is the closest Echo. You don’t have to worry about activating multiple devices at once.

Image used with permission by copyright holder

The Instinct also has the distinctive blue rings Echo users have come to expect, but their brightness and intensity can be controlled via the app. This lets it double as a night-light. For privacy-focused users, the Instinct features a mute button directly on the switch, as well as the ability to turn the lights off manually. The smart switch has the capability to stream music and use built-in motion sensors to turn on when users are in the room, features that will be added in a future update.

Recommended Videos

The innovation displayed within the Instinct is exciting, but its true value lies in the problem it works to solve: Limiting the number of devices throughout a modern home. As smart home technology becomes more widespread and more devices enter the market, customers will have to be pickier about the products they give space to.

The Instinct is available for purchase now from InstinctSwitch.com for $99. The device has a two-year warranty and can be installed as a DIY project, although customers can opt for professional installation.

Patrick Hearn
Former Technology Writer
Patrick has written about tech for more than 15 years and isn't slowing down anytime soon. With previous clients ranging from…
LG SIGNATURE WM9900HSA review: A washer that’s as fun as it is good looking
LG's premium washer wants you to embrace AI and digital controls on a sleek kit with a luxurious identity.
LG SIGNATURE WM9900HSA washer and drying machine.

view at LG

Quick Review

Read more
Apple Home AI features come with a hidden price tag
Your cameras just got smarter, but so did Apple's upsell game.
Apple Home

I previously covered the new Apple Home AI features revealed at WWDC 2026, which include several quality-of-life improvements, including auto-updating notifications, smarter camera search, automatic tracking and stitching of multiple videos for a single event, and higher-resolution recordings, among others. 

Like many Apple Home features, these features are only available to iCloud+ customers. However, at the event, Apple didn’t notify which plans will get access to these features. Today, we get the answer in the release notes of macOS Golden Gate beta 3, and you are not going to like it. 

Read more
Amazon wants to design in-house chips for Kindles, Fire TV, and Echo speakers
Apple did it first. Amazon is doing it now, starting with 40 million chips a year and a partner most people have never heard of.
Amazon Kindle Scribe dark mode featured image.

Apple's decision to design its own chips reshaped the consumer electronics industry. Amazon may be about to make the same call, just about two decades later.

Supply chain analyst Ming-Chi Kuo reports that Amazon is preparing to shift away from externally sourced processors for its consumer electronics lineup, marking what he describes as the company's first major processor procurement change in 20 years. The transition is expected to begin in 2027.

Read more