Skip to main content

This tech gear flew off the shelves on Cyber Monday

Snap anything up on Cyber Monday? According to data from Adobe Analytics, U.S. customers drained their bank accounts to the tune of $10.7 billion during the online shopping frenzy.

That’s $100 million less than folks spent during last year’s Cyber Monday, mirroring a similar kind of dip for Black Friday. But Adobe suggested it was down to shoppers spreading out their purchases over a longer period, with overall spend during the entire holiday season still on course to set a new record.

Recommended Videos

In the peak hour of online shopping on Monday (11 p.m. – 12 a.m. ET/8 p.m. – 9 p.m. PT), Adobe’s data suggested that consumers spent a total of $12 million every single minute.

Please enable Javascript to view this content

The most popular tech products among online shoppers during Cyber Monday were Apple AirPods, Apple Watches, Apple Pencils, and laptops from the likes of HP, Lenovo, and Dell. The Nintendo Switch and Switch Lite also sold well, as did the Xbox Series S, Oculus Quest 2, and televisions made by Sony and Samsung, according to Adobe.

Video gamers, meanwhile, spent big on Just Dance 2022, Mario Party Superstars, Spider Man: Miles Morales, FIFA 22, and Metroid Dread.

Data suggested that online spending from Thanksgiving Day through Cyber Monday reached a total of $33.9 billion in the U.S., down 1.4% on last year.

Adobe said the fall was down to customers spreading out their shopping time and jumping on deals that started to appear weeks ago.

“With early deals in October, consumers were not waiting around for discounts on big shopping days like Cyber Monday and Black Friday,” Taylor Schreiner, director of Adobe Digital Insights, said in a message emailed to Digital Trends. “This was further fueled by growing awareness of supply chain challenges and product availability. It spread out e-commerce spending across the months of October and November, putting us on track for a season that still will break online shopping records.”

Indeed, during the whole of November, online shoppers spent $109.8 billion, up 11.9% over last year, Adobe said, adding that the shopping season has “smoothed out considerably, with e-commerce becoming a more ubiquitous daily activity.”

The company said it expects the full season — November 1 to December 31 — to hit $207 billion, marking a 10% increase on last year and setting a new record.

Adobe compiled its data by analyzing direct customer transactions online that included more than one trillion visits to U.S. retail sites across 18 product categories.

Trevor Mogg
Contributing Editor
Not so many moons ago, Trevor moved from one tea-loving island nation that drives on the left (Britain) to another (Japan)…
Amazon is spending big in an effort to ensure timely holiday deliveries
couple con amazon out of tech goods boxes

Amazon says it expects to incur “several billion dollars” of additional costs this holiday season in order to ensure customers receive their orders on time.

Andy Jassy, who replaced Amazon founder Jeff Bezos as CEO of the company in July, said this week that the online shopping behemoth would be spending big to deal with “labor supply shortages, increased wage costs, global supply chain issues, and increased freight and shipping costs.” The spending is meant to ensure there is minimal impact on customers and selling partners in the coming months.

Read more
Amazon says it blocked billions of counterfeit products in 2020
boston couple unwanted amazon deliveries package

Amazon is continuing to wage war against counterfeit products, with the problem so serious that the company spent $700 million on tackling the issue in 2020 alone.

Last year saw Amazon block a colossal 10 billion suspect listings before they were published on its sprawling e-commerce site. It also “seized and destroyed" more than two million items that it detected as fake before they had a chance to be shipped to customers.

Read more
Google to ax its Shopping app in favor of web search
Google Logo

In its latest effort to streamline its myriad of offerings, Google has decided to send its Shopping app to the scrapyard.

Google is no stranger to axing apps and services when it feels that something no longer serves its purpose, and Shopping for Android and iOS is the latest casualty, the company has confirmed.

Read more