New Lensrentals partnership creates industry’s largest photo gear inventory

LensRentals review
Hillary Grigonis/Digital Trends
Photography rental platform Lensrentals will soon have even more equipment to choose from — on Tuesday, December 5, Lensrentals and LensProToGo announced a strategic partnership between the two platforms that expands both companies rental inventory. Both companies will continue operating separately, but the agreement allows both companies access to the other’s inventory to fulfill more rental needs.

By allowing customers to access inventory from both companies, the partnership effectively creates the largest photo and video equipment inventory in the industry, according to Lensrentals, including cameras, lenses, video cameras, accessories, and even drones. The expanded inventory is also available for try before you buy programs, which allow photographers to rent the gear, then apply that fee towards the purchase price if they decided to keep the gear.

For Lensrentals, the partnership expands the company’s video knowledge base and provides an East Coast facility for faster shipping for customers in the area. The company said that both brands will continue to offer the customer service creatives using the rental programs are familiar with.

“Building an East Coast presence with a team that share our values and focus on customer service, is an important goal for Lensrentals,” said Lensrentals co-owner Drew Cicala. “The LensProToGo opportunity allows us to increase our visibility on the east coast of the US, and continue to offer a more specialized consultative approach to photography and video gear rental. We’ve long admired the LensProToGo team, share many similarities in our businesses, and overall approach to helping customers achieve exceptional results. LensProToGo team’s video market expertise blends well with our own, will greatly contribute toward expanding our product offerings and knowledge base for customers to draw upon.”

The partnership officially closed on December 1, with the announcement following on December 5. Earlier this fall, Lensrentals also acquired ATS Rentals, merging the company’s video and projector rentals with their own inventory. The acquisition was finalized in September but unannounced until December 5.

“We’ve known the Lensrentals team for many years, and by agreeing to blend our operations we can maintain our company ethos and service-first approach to customers,” said LensProToGo CEO Paul Friedman. “On a day-to-day basis our customers will now be able to access cameras, lenses, lighting, drones, and more in the largest rental inventory of photo and video equipment in the country. We’ll also continue to spend as much time on the phone and email as our customers need, we enjoy our customers and the relationships formed, and we look forward to expanding those relationships even further.”

While the partnership expands inventory, photographers and videographers can still request a rental through the separate platforms at Lensrentals.com and Lensprotogo.com.

Movies & TV

The best shows on Netflix right now (May 2019)

Looking for a new show to binge? Lucky for you, we've curated a list of the best shows on Netflix, whether you're a fan of outlandish anime, dramatic period pieces, or shows that leave you questioning what lies beyond.
Home Theater

From home theater to home studio, these are the best speakers you can buy

Whether you’re looking for a spiffy surround sound setup or a small system to listen to Spotify, a great pair of speakers can make all the difference. These are the best speakers in all shapes and sizes.
Mobile

Unleash your inner artist with the best drawing apps for the iPad Pro

The best drawing apps for the iPad Pro turn Apple's robust tablet into a canvas worthy of a true artist. Here are 20 of our current favorites, whether you're looking to keep things simple or take your art to the next level.
Gaming

Your PlayStation 4 game library isn't complete without these games

Looking for the best PS4 games out there? Out of the massive crop of titles available, we selected the best you should buy. No matter what your genre of choice may be, there's something here for you.
Photography

The best Nikon cameras, from DSLRs to superzooms

After reviewing dozens of Nikon cameras, we've rounded up the top models from the mighty D850 to the 125x-zoom P1000. These are the best Nikons you can buy right now.
Social Media

Be the master of your own Insta-verse with multiple Instagram accounts

Whether you own a small business or have separate Instagram accounts for your five cats, we'll walk you through the process of switching between your multiple accounts on your Apple or Android devices.
Emerging Tech

Awesome Tech You Can’t Buy Yet: Insect drones and kinetic sculpture robots

Check out our roundup of the best new crowdfunding projects and product announcements that hit the web this week. You may not be able to buy this stuff yet, but it's fun to gawk!
Mobile

Treat your selfie with one of these 13 apps made to beautify your pics

Selfies might be a phenomenon second only to karaoke, but they're not the easiest thing in the world to create. Thankfully, these awesome selfie apps for Android and iOS will make beautifying your self-portraits easier than capturing them.
Deals

The best budget-friendly GoPro alternatives that won’t leave you broke

Cold weather is here, and a good action camera is the perfect way to record all your adventures. You don't need to shell out the big bucks for a GoPro: Check out these great GoPro alternatives, including some 4K cameras, that won’t leave…
Photography

Peak Design’s Travel Tripod is must-have gear for photographers on the go

Peak Design has returned to Kickstarter to launch its latest product, the Travel Tripod. The company's first tripod, it uses a unique design with a triangular center column to minimize the volume it takes up in your bag.
Photography

What are mirrorless cameras and are they better than DSLR cameras?

What exactly is a mirrorless camera, and what makes them so special? In this article, we break down the specifics of mirrorless cameras, including how they differ from the likes of a DSLR camera, and what kind of pros and cons are.
Photography

What is ISO? A camera's sensitivity to light -- and how to use it -- explained

Curious what ISO is and how it affects your photos? Here's everything you need to know about the fundamental camera setting, including how it impacts exposure and how to properly adjust it for certain scenarios.
Photography

Olympus launches Tough TG-6 waterproof compact, and we’re not entirely sure why

With a spec sheet nearly identical to that of its predecessor, we're having a hard time figuring out what's new about the Olympus Tough TG-6. A new flash diffuser and fisheye adapter were also announced.
Photography

Adobe Premiere Rush now allows Android users to edit video without the laptop

After launching on desktop and iOS, Adobe Premiere Rush, a streamlined video editor, is now available on Android. Premiere Rush is designed for social media projects and non-professional editors.