Trends with Benefits: Star Wars meets Columbia & Amazon’s Alexa hits Vegas

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Star Wars meets Columbia: The Star Wars franchise has become a master of marketing, and their newest cross-promotion involves Columbia Sportswear. Their new line of jackets replicates Rogue One costumes, in a perfect match. Which one would you choose?

Amazon Echo in the Wynn: The Wynn Hotel in Las Vegas has announced that every room will soon be equipped with an Amazon-enabled Echo speaker. It’s a step toward creating a “Smart” Hotel room, but is that what you would want in Las Vegas?

Each week, we gather a round table of tech experts from the Digital Trends staff, along with the occasional celebrity guest, to discuss all things tech. Topics range from the big tech stories of the week to predicting the future, all while maintaining a somewhat civil decorum.

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