Trends with Benefits: Star Wars meets Columbia & Amazon’s Alexa hits Vegas

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Star Wars meets Columbia: The Star Wars franchise has become a master of marketing, and their newest cross-promotion involves Columbia Sportswear. Their new line of jackets replicates Rogue One costumes, in a perfect match. Which one would you choose?

Amazon Echo in the Wynn: The Wynn Hotel in Las Vegas has announced that every room will soon be equipped with an Amazon-enabled Echo speaker. It’s a step toward creating a “Smart” Hotel room, but is that what you would want in Las Vegas?

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