Skip to main content

Bird offers free e-scooter rides in exchange for a certain kind of selfie


Bird is offering free rides on its electric scooters if you take a selfie of yourself in a helmet while using one.

The company hopes the program, which launches first in Washington, D.C., will encourage more of its riders to wear helmets for safer trips.

Related Videos

The initiative could also persuade regulators to take a more favorable view of its e-scooter service and help it retain its operating permits in cities across the U.S.

Here’s how you can get your free Bird rides:

1. Put on a helmet, start your Bird, and enjoy the ride.
2. End your ride and take a selfie in the app showing off your helmet.
3. Check your account for future ride credit.
4. Share it on social with the hashtag #BirdHelmetSelfie

App-based scootersharing services offered by the likes of Bird, Lime, and Spin have come under increasing scrutiny recently following reports of reckless riders and accidents involving not only those who use the electric vehicles, but pedestrians, too.

In 2018 Lime spent $3 million on a campaign to encourage safer riding among its users. Spin, too, has a page on its website dedicated to scooter safety, and also offers a discount on folding helmets that fit more easily into a bag or backpack for easy transportation between rides.

Bird has gone a step further and offers free helmets — all it asks is that you cover the cost of shipping.

The California-based company also announced the soon-to-launch Bird Safety Marketplace where riders can go to find a range of safety gear that offers protection while out riding.

“Bird and the cities in which we operate share a number of common goals, including but not limited to improving the safety of all road users,” Paul Steely White, Bird’s director of safety policy and advocacy, told Digital Trends in an emailed release.

“Our new Helmet Selfie product and Safety Marketplace are a direct outcome of ongoing conversations we’ve had with our partner cities, safety experts from leading academic and research institutions, as well as leading innovators in the helmet and safety protection industries.”

White continued: “While the most effective way to reduce safety incidents is to improve infrastructure, we also want to help improve adoption around helmet usage to reduce injury severity in the event of an incident.”

Editors' Recommendations

2021 Ford Mustang Mach-E will offer Active Drive Assist hands-free driving tech
Ford Active Drive Assist

Ford is serious about making the 2021 Mustang Mach-E its most tech-forward vehicle to date. The electric crossover will inaugurate a technology named Active Drive Assist that will allow drivers to safely and legally take both hands off the steering wheel when the right conditions are met. It won't turn the Mach-E into an autonomous car, however.

Bundled into a suite of electronic driving aids named Co-Pilot360, Active Drive Assist is an evolution of adaptive cruise control with lane-centering designed to take over on divided highways. The system relies on cameras, radars, and sensors to scope out the road ahead, but Ford's approach to the technology is similar to Cadillac's because it only works on pre-mapped highways. This safety-first solution ensures the car knows exactly where there's a bend or a hill, but it also means motorists won't be able to use Active Drive Assist if they're traveling on a road that the technology doesn't know. Ford already mapped over 100,000 miles of highways in all 50 states and in Canada.

Read more
Get off the sidewalk! Lime’s new scooter aims to make you ride on the road
limes newest scooter aims to stop you from riding on the sidewalk lime

Lime doesn’t want you riding its electric scooters on the sidewalk. And nor do pedestrians.

With a top speed of around 15-20 mph, the scooter-sharing company says the zippy two-wheelers are better suited for the road and should be kept off the sidewalk as much as possible.

Read more
Most Ford Mustang Mach-E reservation holders go for extended-range battery
2021 Ford Mustang Mach-E and 2020 Ford Mustang

The Ford Mustang Mach-E is one of the most anticipated new cars of the upcoming year. Treated to a glitzy unveiling at the 2019 Los Angeles Auto Show, the First Edition of the new electric car sold out in a matter of days. Now we have more information on what the first production cars will look like, and when they will arrive.

The Mach-E First Edition was listed as sold out on Ford's website by the end of November -- shortly after order books opened November 18. Ford finally confirmed that reservations for the First Edition are full, without saying how many First Edition cars it plans to build. Customers can still place reservations for other models. However, as the name implies, First Edition models will roll off the assembly line and into customers' driveways first.

Read more