Skip to main content

Elon Musk hints that he could start his own social media platform

There could be an alternate ending to the whole Elon Musk Twitter takeover saga. Another Musk-helmed social media platform could be on the horizon if he’s allowed to back out of his bid to purchase Twitter.

On Tuesday, among a series of reply tweets to questions about Musk’s Twitter bid and his recent selling of Tesla stock, one particular reply tweet of his seemed to indicate that the Tesla CEO might very well just start his own social media platform if the Twitter deal falls through:

Related Videos

— Elon Musk (@elonmusk) August 10, 2022

Now, beyond his pithy “” tweet, we don’t know much more than that about this possible social media platform. This tweet mainly seems to indicate that if Twitter is unable to force Musk to purchase the bird app, he’d still be interested in owning a social media platform. And that platform could be an entirely new one with as its domain.

While we don’t know much else about this possible platform, we do know a few things about the domain Musk mentioned. As Gizmodo notes, is a domain that Musk already owns. began as an online bank that Musk co-founded in 1999 and then it “merged with a competitor in 2000.” In 2017, Musk then repurchased the domain from Paypal. If you visit the website, you’ll only see a plain, white background with a small “x” in the top left corner.

And if this is a social media platform Musk intends to build from scratch, then we might have some clues as to what an platform could look like because we know what Musk has hinted at wanting for the bird app, back when he still wanted to purchase it. Generally speaking, we could see less restrictive content moderation, encrypted messaging, and a push for authenticating accounts (verifying that they belong to humans and aren’t bots).

All of this is still up in the air though, until we know the outcome of Twitter’s lawsuit against Musk, in which Twitter intends to force Musk to go through with his acquisition of Twitter.

Editors' Recommendations

Elon Musk says Twitter character limit will increase hugely
Twitter logo in white stacked on top of a blue stylized background with the Twitter logo repeating in shades of blue.

Elon Musk, the man who bought Twitter for $44 billion at the end of October, says the social media platform is planning to up the limit for tweets to 4,000 characters, a significant increase on the current 280-character limit.

Responding to an inquiry on Twitter from someone asking if it’s true "that Twitter is set to increase the characters from 280 to 4000," Musk replied, “Yes,” but declined to offer any additional information, such as when the change will take place. It's also unclear as to whether longer tweets will only be available to subscribers of Twitter Blue, Twitter's premium tier that's set to relaunch sign-ups on Monday.

Read more
Twitter’s downfall made me look for alternatives, but they just made it worse
Twitter app on the OnePlus 10T.

Twitter is the only social network I’ve ever stuck with and enjoyed, but this has changed since Elon Musk took ownership of the company. The influence he has on it and its content has altered the posts I see, the people who regularly contribute, and the entire platform’s future. While some will welcome the changes, it has made Twitter less enjoyable for me — and prompted me to look for an alternative.

But the ones I’ve tried are simply not good enough and don’t have the same appeal that has kept me returning to Twitter for more than a decade. The shambles around Twitter and its alternatives has ended up making me rethink the way I feel about social media entirely, and perhaps for the better.
Trying to understand Mastodon

Read more
What does the lock mean on Snapchat?
A person using Snapchat on an iPhone.

If you're new to Snapchat (or just a casual Snapchat user), you might not be aware of all of its features, including a certain lock-shaped icon. If you've ever wondered what that little lock icon means on Snapchat, you've come to the right place. In this guide, we'll explain what the lock is for and how it's connected to a Snapchat feature.
What does the lock mean on Snapchat?
In Snapchat, that lock icon indicates that the Snapchat story you're seeing is what's known as a Private Story.
What exactly is a Private Story?

A Private Story is a type of Snapchat story that allows the Snapchatter who posts it to restrict that story's visibility to only a few, select friends. That is to say, if you post a Private Story, you can choose which of your friends can see it. Additionally, the only user who can invite other users to it or add Snaps to a Private Story is the user who created the Private Story in the first place.

Read more