Skip to main content

The last useful thing on Facebook, notifications, are now getting ads for games

facebook notifications add game advertisements

This past summer, we heard that Facebook was conducting tests to put ads for games in your notifications – and it appears that the tests went accordingly and the feature is now being rolled out. 

 fb ad notification

Related Videos

A Facebook friend of mine saw this show up in his notifications yesterday. While it’s possible that this is yet another phase of testing, the initial round was back in July, so this could be the real deal. 

Notifications has remained one of the more utilitarian aspects of Facebook. You stop in, see what’s up, turn off updates for conversations you know longer care about, and go on your merry way. It’s also one of the last places within the site that’s ad-free. You News Feed was inundated with the stuff long ago, the sidebar was claimed even before that, promoted posts mean anyone can be an advertiser, and as social spam continues to wildly increase, messages and posts are even peppered with (possibly malware-laden) ads. 

Going through your notifications used to be like this: “Mom liked my photo … roommate posted hilarious meme … roommate’s boyfriend posted mildly funny meme … oh no, friend from college definitely said something racist on my status update …”

And now you can add this to the mix: “Wait – what? Who is Shipwrecked?”

Thus it may be time to prepare yourselves for the occasional Facebook game ad in your notifications (this all makes sense, too, given how Facebook is strengthening ties with developers). Today, it’s only Facebook sponsored games. Tomorrow … it’s Facebook sponsored everything else? Maybe. 

We’ve reached out to Facebook for comment on whether this is part of testing or an initial rollout; we’ll update the space with a response. 

Editors' Recommendations

How to create multiple profiles for your Facebook account
A series of social media app icons on a colorful smartphone screen.

Facebook (and its parent company, Meta) have recently announced a number of experimental features and updates to how it handles its users' social media accounts and profiles across its various platforms. One particularly interesting update is the fact that Facebook now allows its users to create multiple profiles that are all linked to one main Facebook account.

Facebook has said that allowing users to create new profiles is a way for the platform to let its users have different profiles that are dedicated to pursuing different interests and hobbies. So you could have a main account for keeping in touch with friends and family but then have another profile that is only about crafting and making art.

Read more
Reels are about to show up in yet another Facebook feature
A smartphone with the Facebook app icon on it all on a white marble background.

As its answer to TikTok, Reels is clearly a particularly important priority for Meta. Which is why a number of its platforms' recent feature updates often involve Reels. And today's announcement was not exempt from Meta's push to make Reels just as competitive as TikTok.

On Thursday, Meta announced that it would be bringing Reels to Facebook Groups, mentioning it as one of three new ways for users to "to connect over shared interests." Facebook group members and admins will be able to add "audio, text overlay and filters on top of their videos before sharing to bring their stories to life."

Read more
Snapchat+ now lets you customize when Snaps on Stories expire
A person using Snapchat on an iPhone.

Snapchat+ subscribers have a few more new features to look forward to this week, including the ability to set different expiration dates for their Snaps on Stories.

On Thursday, Snapchat announced four new features for subscribers of its premium version of Snapchat. The most notable of the newly released features is known as "custom Story expiration." This feature allows Snapchat+ subscribers to choose from a series of expiration date options for Snaps on a Story. The options range from letting Snaps expire after one hour to letting them expire after up to one week.

Read more