Facebook reportedly close to launching new ad platform in bid to take on Google

” id=”attachment_601919″]facebook safety check pakistan study
”[Image
It looks as if Facebook is about to reveal exactly what it’s made of the Atlas Advertising Suite, which it bought from Microsoft last year.

The ad manager and measuring tool will launch imminently as an advertising platform for the social networking giant as part of its strategy to boost revenue and take on Google in the online ad space, the Wall Street Journal reported Monday.

Designed to help marketers improve the way they manage and target their campaigns, the tool offers analytical information on which Facebook users are looking at which ads. It also reveals how users interact with those ads, and whether they’re persuaded to take such interaction further by, for example, making a purchase or clicking through to another site.

The platform will also include an automatic ad-buying tool that can target Facebook members across the Web.

“Atlas’s powerful platform….will help advertisers close the loop and compare their Facebook campaigns to the rest of their ad spend across the web on desktop and mobile,” Brian Boland, Facebook’s director of product marketing, said when the acquisition was announced in 2013.

Google

According to the Journal, which received information for its report from “people familiar with the company’s plans,” Facebook’s new platform is part of its effort to compete with Google in the hugely lucrative online ad market.

Facebook has been steadily building its ad-based revenue in recent years, but is still way behind Google – the social media service pulled in $2.68 billion in the most recent quarter, while Google’s ad revenue hit $14.36 billion for the same three-month period.

Facebook hopes that by offering marketers improved targeting opportunities, as well as more accurate data on the progress of an ad campaign, it will be in a position to close the gap on the Mountain View company.

Home Theater

Roku Channel adds a section just for kids, gives parents more control

The ever-expanding Roku Channel -- Roku's all-in-one free and paid online streaming service -- now has a section featuring kid-friendly programming from both ad-supported and subscription sources.
Computing

HyperX gives the Fury DDR4 memory line a face-lift and adds RGB lighting

HyperX has refreshed the popular Fury DDR4 line up with a new look and added LED lighting to the Fury DDR4 RGB. The memory is plug-and-play ready and has predefined Intel XMP profiles for optimal performance.
Mobile

These fraudulent Android apps were downloaded 8 million times

According to a new report from security research firm Trend Micro, a hefty 85 Android apps have been caught serving fraudulent ads that take over the user's screen -- and those apps have been downloaded 8 million times.
Home Theater

The Roku Channel gets five new channels, including the free Fubo Sports Network

The Roku Channel is a great place to search for a variety of free, ad-supported movies and TV shows. But it also has a great collection of free livestreaming options, which now include more sports, news, and comedy.
News

Sen. Josh Hawley wants to ban infinite scroll and autoplay videos

Sen. Josh Hawley introduced legislation on Tuesday calling for tech giants to curb deceptive techniques that fuel social media addiction.The bill would ban features that he says can be addictive to users like infinite scroll and autoplay.
Wearables

Facebook’s ‘brain-computer interface’ could let you type with your mind

Facebook talked a couple of years ago about creating technology that lets you type with your mind. Aimed primarily at patients with speech loss due to paralysis, the company recently offered an update on its ambitious project.
News

WhatsApp has 400 million users in India, but no fix for its fake news problem

WhatsApp is struggling to stem the tide of fake news in India, its biggest market. In the last few years, its platform has been inundated with an around-the-clock avalanche of misinformation -- misleading mobs into lynching innocents and…
News

Facebook just deleted fake accounts from the Middle East

Facebook removed fake accounts from UAE, Egypt and Saudi Arabia because of coordinated inauthentic behavior. The social network announced in a blog post the removal of pages, groups, and accounts that originated in these countries.
News

The FTC wants to know exactly why Facebook bought Instagram and WhatsApp

The Federal Trade Commission's antitrust investigation into Facebook will focus in on its acquisition of Instagram and WhatsApp. The FTC wants to know if Facebook tried to acquire its social media rivals before they would become a threat
News

Facebook is going to add its name to Instagram and WhatsApp

Facebook plans to add its name to both Instagram and WhatsApp as politicians call for the social media giant to be broken apart and the FTC investigates Facebook’s acquisition of both companies.
Web

These are the 10 most disliked videos on YouTube

Ever wondered which videos are the most disliked videos on YouTube? Well, we have the top ten list you’re looking for. Here are the latest videos with the most dislikes currently on YouTube.
Mobile

Telegram’s new Slow Mode aims to bring order to noisy group chats

Messaging app Telegram has just released some new features that are bound to please. Slow Mode aims to bring some order to group chats, while Silent Messages ensures you won’t wake your buddy if you get in touch late in the day.
Social Media

The EU could hit Facebook with billions in fines over privacy violations

The European Union is reportedly nearing the end of its investigations into some of the cases it has opened against Facebook pertaining to the EU’s General Data Protection Regulation or GDPR. The EU currently has 11 open cases against the…
Social Media

Quit hitting refresh: Twitter is testing a subscribe to tweet replies feature

Soon you might be able to get a push notification when a tweet has been replied to as well. Twitter is currently testing a new feature that will allow users to turn on notifications for a particular thread.