Skip to main content

Hipstamatic launching standalone photo-sharing app, Oggl

oggl
Image used with permission by copyright holder

Hipstamatic is still around, alive and kicking, and in a press conference today, its founders announced the launch of a standalone social photo-sharing app for iOS it calls Oggl.

As with most photo-sharing apps, Oggl and Instagram could be cousins. It also shares some similarities with Flickr, and a Hipstimatic’s spokesperson describes it as a “place for like-minded, creative people who use photography as a way to connect with their inner artist.” While Instagram surely has a hold on the mobile-meets-photo-meets-social market, Flickr’s long-standing reputation with creatives and artists as well as its recent upgrade do give it some clout (although you could argue the addition of Aviary filters may have hurt how seriously it’s taken by photographers). 

Regardless, Oggl solves the problem of Hipstamatic’s very absent social features. Photos snapped and filtered through the Hipstamatic photo app end up on external platforms like Facebook, Twitter, Instagram, and Flickr. Keeping content in-house means more in-app engagement, and of course opens up the doors to a number of monetization opportunities for an app that’s free to download.

Oggl sports a “point-and-shoot” camera called Capture, and uses “Hipstamatic’s beautiful lenses and films.” There are five different types of free thematic lenses and films to choose from including Food, Nightlife, and Sunset, among others. You get a handful of these for free, but to access the full catalog of lenses and films, Oggl asks for $0.99 per month.

It’s curious to find Hipstamatic branching off with a new platform altogether instead of just introducing a dashboard or news feed that would tie users content into a stream. But Hipstimatic explains that it wanted to keep its original app the same for those that preferred it that way. “It was important for us to keep the original Hipstamatic experience for our community members who will always use and love it.”

It’s a nice sentiment, but what about the possibility of Oggl cannibalizing Hipstamatic’s existing user base? A point-and-shoot style camera is far quicker and convenient to use than Hipstamatic. But the team remains optimistic: “This is not competitive with our Hipstamatic app, but instead Oggl offers a new way to experience Hipstamatic’s beautifully crafted filters.”

Oggl’s “Curate” feature is what makes the app social. Each user has a profile page alongside a section titled “My Collection,” which displays all the photos that you’ve added yourself or curated from other users. Those of you looking for quality content will find a section called the “Curated Editorial Feeds” that’s hand-curated by Hipstamatic and participating photographers.

When Instagram’s acquisition was announced, rather than bowing out of the photo-filter game, Hipstamatic took an unconventional approach by reimagining the company into something of a lifestyle brand. Under its wing, Hipstamatic owns PrintLab, Incredibooth, and its digital publication Snap Magazine alongside its two photo apps. Its user base isn’t comparably remarkable, with just four million users, but that’s still nothing to sneeze at, and its community remains incredibly loyal and tuned-in. 60 million photos are taken each month, and a total of two billion photos since have been snapped to date.

Oggl hasn’t officially launched yet, but antsy Hipstimatic fans can sign up for early access through this link as the beta testing wraps up, but the app could be available as early as the end of the week.

Francis Bea
Former Digital Trends Contributor
Francis got his first taste of the tech industry in a failed attempt at a startup during his time as a student at the…
X (formerly Twitter) returns after global outage
A white X on a black background, which could be Twitter's new logo.

X, formerly known as Twitter, went down for about 90 minutes for users worldwide early on Thursday ET.

Anyone opening the social media app across all platforms was met with a blank timeline. On desktop, users saw a message that simply read, "Welcome to X," while on mobile the app showed suggestions for accounts to follow.

Read more
How to create multiple profiles on a Facebook account
A series of social media app icons on a colorful smartphone screen.

Facebook (and, by extension, Meta) are particular in the way that they allow users to create accounts and interact with their platform. Being the opposite of the typical anonymous service, Facebook sticks to the rule of one account per one person. However, Facebook allows its users to create multiple profiles that are all linked to one main Facebook account.

In much the same way as Japanese philosophy tells us we have three faces — one to show the world, one to show family, and one to show no one but ourselves — these profiles allow us to put a different 'face' out to different aspects or hobbies. One profile can keep tabs on your friends, while another goes hardcore into networking and selling tech on Facebook Marketplace.

Read more
How to set your Facebook Feed to show most recent posts
A smartphone with the Facebook app icon on it all on a white marble background.

Facebook's Feed is designed to recommend content you'd most likely want to see, and it's based on your Facebook activity, your connections, and the level of engagement a given post receives.

But sometimes you just want to see the latest Facebook posts. If that's you, it's important to know that you're not just stuck with Facebook's Feed algorithm. Sorting your Facebook Feed to show the most recent posts is a simple process:

Read more