The app allows users to find statues of real women using the smartphone’s camera, augmented reality, and GPS in Central Park, Dante Park in New York City, Washington D.C. and Mount Rushmore, as well as outside the U.S. in London, Prague, Milan, and Rome. Mixing the real scene with computer-generated statues using the smartphone’s camera view, the app allows users to visualize a more diverse set of historical figures in public art, including sharing the images on Facebook, Twitter, and Instagram.
Y&R started developing the app in support of the United Nation’s Sustainable Development Goal a year ago. The first virtual statue was placed last month in Dante Park before the Women of the World Summit, while Y&R and Girl Scout Troop 3484 added several in Central Park, including Amelia Earhart, Nina Simone, Edith Wharton, Shirley Chisholm, and Elizabeth Cady Stanton.
The Whole Story Project is also aiming to make those virtual statues a physical reality by supporting efforts from organizations such as the Monumental Women campaign to place statues of Elizabeth Cady Stanton and Susan B. Anthony in New York City. The group is also working with the National Collaborative for Women’s History Sites to add statues of key players in the suffragist movement, set to be part of the 100th-anniversary celebration of the 19th amendment in 2020.
“It is no surprise that everywhere you turn, in almost every city, most of the statues in public spaces are men, and the few women are usually drawn from fiction,” said Leslie Sims, Chief Creative Officer of Y&R North America. “Many groups, including the UN and Girls Scouts, are working hard to redress this gender imbalance but, realistically it’s going to take millions of dollars and many years before we see even a handful of women taking their place in the public landscape. The Whole Story Project offers a way to create immediate awareness and access to the amazing history women have made around the world. We hope that in telling the whole story right now, far and wide, the app will not only be enlightening but also empowering.”
The Whole Story Project is inviting developers to add their own virtual statues using their own software, with hackathons scheduled to support that goal.
According to a Washington Post article in 2011, the latest data widely available, just 394 historic U.S. monuments depict real women — excluding fictional characters such as the Statue of Liberty.