Software giant Microsoft is already in the video distribution business with its Xbox Live service, but today the company announced a new partnership with UK-based retailer Tesco to offer DVD-quality downloadable movies to customers in the United Kingdom, leveraging Microsoft’s Silverlight technology. Although the companies didn’t offer many details of the forthcoming service, they claim it will offer a “virtual DVD” experience at quality levels akin to standard DVD and Blu-ray discs, but with added interactivity and an enhanced viewing experience enabled by Silverlight.
“Microsoft is committed to enhancing digital entertainment to deliver richer quality video and, ultimately, more enjoyable and interactive experiences for the viewer through technologies like Microsoft Silverlight,” said senior director of Microsoft’s media and entertainment business Gabriele Di Piazza, in a statement. “We believe this alliance will offer consumers in the U.K., and eventually additional markets, the opportunity to download a digital copy that is truly the equivalent of a physical disk—with the same package of navigation, bonus features, and director commentaries.”
Microsoft claims the virtual DVDs will be playable both on Windows PCs and Macs (we presume Intel-based Macs; Microsoft dropped support for PowerPC-based Macs with Silverlight 2.0). The companies say interactive elements in the movies will include auto-updating trailers (so studios can always promote their latest releases!), exclusive bonus content, online “viewing parties” with online chat, and tie-ins with related music, ringtones, and games.
The companies didn’t offer any pricing information for the service, but expects to launch it in the “autumn.”
