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Cadillac would be wise to keep CTS Coupe name intact as it revs up for new sedan

2014 CadillacCTS SedanThere’s a chance that some of those hot styling cues showcased on the new 2014 Cadillac CTS unveiled at the New York International Auto Show will wind up on a new two-door coupe sporting a CTS badge after all.  

In an interview with Edmunds, Cadillac’s head of Global Marketing seemed to indicate that Cadillac is exploring a two-door model of the new CTS Coupe, noting how successful the previous model is.    

“We will see where we go,” said Jim Vurpillat, Cadillac Global Marketing Director, in an interview at the 2013 New York Auto Show. “[the current CTS coupe] was the No. 1 selling luxury coupe in the industry. It is a good segment for us.”

There had been earlier hints, as reported by Left Lane News, that Cadillac might consider making the new coupe a standalone model with a new name – although I don’t know why.

Cadillac CTS Coupe

For a younger consumer base that had all but written Cadillac off as the “old man’s luxury brand,” the CTS Coupe has sparked a new interest in the brand since the debut of the concept in 2008 − especially with the addition of the high-performance V model.

Completely changing the name of the car now might confuse a lot of potential buyers – and with Cadillac having such a hit on their hands, if it “ain’t” broke don’t  fix it.  

Despite rumors that it is already on the chopping block, the recent Edmunds report seems to suggest that Cadillac hasn’t confirmed it will be axing the CTS Wagon either, which I urge the carmaker keep intact as well.

While initial sales of the vehicle haven’t met expectations, the sports wagon gives Cadillac’s line-up more clout when targeting competitors like Mercedes-Benz, which continues to build on its wagon product base.   

Over the past few years, Cadillac has proved with the award-winning ATS that it has been on the right track even amid a few missteps.

Now, the carmaker just needs to stick to the plan and focus on ways to build on its existing product line-up rather then spending time trying to think of new names for existing vehicles.


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