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Frankfurt 2013: Burly Lexus LF-NX concept refocuses brand on younger buyers

Marcus Amick
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frankfurt 2013 motor show lexus lf nx concept gives brand an additional spark 3 2
Image used with permission by copyright holder

It looks like Lexus definitely got the message. Despite the automaker’s longstanding record as the top selling luxury brand, it has lately been at risk of losing its appeal with young tastemakers.

Rolling out of a month that saw a surge in sales for the IS sedan of more than 80 percent with an all-new model, the luxury automaker seems intent on building on the momentum with the new LF-NX concept.  

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The compact crossover, which is making its world premiere at the 2013 Frankfurt Motor Show, is equipped with Lexus’ full hybrid drive technology, powered by a new variant of the system specifically tuned for SUV performance, according to an official Lexus press release.

Other technology features include Lexus’ next generation in-car technology, which includes touch-sensitive electrostatic switches and a new touch-pad Remote Touch Interface (RTI) design.

Lexus-LF-NX-concept-crossover-for-FrankfurtBuilding on Lexus’ “Human Oriented” L-finesse design concept, the interior cockpit of the LF-NX has been sculpted with what the automaker describes as “bold, powerful forms,” which has become a standing hallmark of the brand. 

However, it’s the LF-NX’s exterior design that’s most impressive.
 
Showing hints of styling cues from the LF-A, Lexus’ $375,000 supercar, the concept is one of the most aggressive stabs the carmaker has made in years at reinvigorating the design of its crossovers.

Of course, whether or not any of it rolls into a production model remains to be seen.

Key exterior design features include Lexus spindle grille, extremely expressive signature front lighting with independent daytime running lights and unique corner styling which separates the bumper from the front wing with an aggressive vertical line.

Lexus-LF-NX-crossover-concept-rear-side-view1-796x528Other exterior details of the concept include a diamond shaped belt line, a sweeping profile and unique lamp clusters that give the vehicles an athletic stance.

Topping it off is a new brushed-metal silver exterior finish, which further enhances the vehicle’s design elements.

There’s clearly no mistaking this for past Lexus crossovers.

What do you think of the LF-NX? Too much or just right? Leave a comment below.

Marcus Amick
Marcus Amick
Former Digital Trends Contributor
Marcus Amick has been writing about the world of cars for more than ten years and has covered everything from new automobiles…
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